The revenue of more than 8 billion domestic LED package "one super" title is deserved!

On January 24, Mulinsen (002745) released the 2017 annual performance report. The report shows that Mulinsen achieved a total operating income of 8.2 billion yuan in 2017, an increase of 48.54% over the same period of last year; the net profit attributable to listed companies was 650 million yuan, compared with the previous year. The growth rate was 37.57% over the same period.

Mulinsen said that during the reporting period, as the price of LED lighting products stabilized, the company's investment project capacity was gradually released, and the scale effect was significantly improved, which further reduced the unit cost of the products, and the market competitiveness of the company's products continued to increase. The share is constantly expanding.

As we all know, in 2017, the LED industry tends to pick up, and the overall LED packaging industry is showing growth. According to the data of the High-tech Research Institute LED Research Institute (GGII), the output value of China's LED packaging in 2017 was 87 billion yuan, an increase of 18% year-on-year. GGII expects that China's LED packaging industry will maintain a growth rate of 13%-15% in 2018-2020, and the output value will reach 128.8 billion yuan in 2020.

Up to now, the LED packaging industry has been initially set, and the market has gradually concentrated on leading enterprises. Now it has formed a situation of “one super and many strong”, and one super is Mu Linsen.

The reason why Mulinsen can become a "super" in the country is undeniably that it has its own superiority. In 2017, Mulinsen achieved remarkable results, which is full of gains.

I. Mulinsen achievements

Mulinsen successfully entered the 2017 Q2 Global LED Packaging Factory Revenue TOP 4 (IHS Markit);

Mulinsen ranked 84th in the country with a revenue of 5.52 billion in 2016, and ranked in the list of the top 500 Chinese private enterprises in 2017.

Mulinsen's strength ranks in the list of the top 500 enterprises in Guangdong in 2017, ranking 66th.

Mulinsen won the Golden Globe Award for 2017 High-tech LED Lighting Product Evaluation with LED filament lamp.

Second, the major strategic layout

In February 2017, Mulinsen intends to change the previous LED application lighting product investment project and switch to the LED lighting accessory component project.

In March 2017, Mulinsen applied for corporate bonds and bank credits, and plans to invest 3 billion yuan to invest in the construction of CCL production projects in Jinggangshan Economic and Technological Development Zone.

In April 2017, Mu Linsen plans to build a new LED filament lamp production base in Yiwu Industrial Park, Zhejiang Province. The project design capacity is 229 million pieces per year, with a total investment of 1.287 billion yuan.

In May 2017, Mulinsen agreed to wholly-owned subsidiary Jiangxi Mulinsen Optoelectronics Technology Co., Ltd. to merge and merge its wholly-owned subsidiary Jiangxi Mulinsen Semiconductor Materials Co., Ltd. After the completion of the merger, Jiangxi Mulinsen Optoelectronics continued to operate, and Jiangxi Mulinsen Semiconductor's independent legal person qualification was cancelled according to law. .

In May 2017, Mulinsen Co., Ltd. (Hong Kong), a wholly-owned subsidiary of Mulinsen, plans to use its own funds to set up its wholly-owned subsidiary, Mulinsen (Jian) ​​Co., Ltd., in Ji'an City, Jiangxi Province.

In June 2017, Mu Linsen decided to use his own funds of 300 million yuan to increase the capital of Yiwu Harmony Guangcan Enterprise Management Consulting Partnership (Limited Partnership) in batches.

In August 2017, Mulinsen agreed that Zhongshan Mulinsen Electronics Co., Ltd., a wholly-owned subsidiary, used its own funds to increase capital to Zhongshan Mulinsen Lighting Technology Co., Ltd., a wholly-owned subsidiary, with an increase of RMB 50 million.

Third, government subsidies

In July 2017, Mulinsen Lighting Co., Ltd., a wholly-owned subsidiary of Mulinsen, received a government subsidy of RMB 48.872 million from the Jinggangshan Economic and Technological Development Zone Management Committee.

In August 2017, Mulinsen Lighting Co., Ltd., a wholly-owned subsidiary of Mulinsen, received a government subsidy of RMB 66.547 million from the Jinggangshan Economic and Technological Development Zone Management Committee.

In December 2017, Mulinsen Lighting Co., Ltd., a wholly-owned subsidiary of Mulinsen, received a subsidy of 66.17 million yuan from the government subsidy fund issued by the Jinggangshan Economic and Technological Development Zone Management Committee.

In December 2017, Yilin Mulinsen Lighting Technology Co., Ltd., a wholly-owned subsidiary of Mulinsen, received the 37.5 million yuan of industrial development subsidy fund from the Yiwu Information Optoelectronics High-tech Industrial Park Management Committee.

According to the statistics of Gaogong LED, Mu Linsen received a total of 219.436 million yuan in government subsidies in 2017.

Fourth, new product introduction

In December 2017, Mulinsen launched four series of new home lighting products such as “Prague”, “Miaoqu”, “Qingyun” and “Athena”.

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In November 2017, Mulinsen launched the new home lighting products "Siyun Series", "White Roland", "Golden Jade", "Symbol", "Yue He", "Jing Can", "Yu Yu", "Ping Jing" and other eight major series.

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V. Channel construction and change

In July 2017, the launching ceremony of Mulinsen Lighting's “Transformation 60 Days” with the theme of “Convergence and Concentration” was held in Zhuoqi Mountain Villa in Zhongshan City. It was determined that the construction of the benchmarking county would be promoted in a comprehensive manner. Open up and maintain new and old customers, and deepen the channels of circulation.

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Sichuan: Shuangliu Station, Anyue Station, Guangyuan Station, Zigong Station, Deyang Station, Mianyang Station, Dazhou Station, Xuyong Station and Quxian County Benchmark County have all been fully launched;

Chongqing: The construction of the benchmarking county of Pengshui Station is in full swing;

Hunan: The construction of the benchmarking county in Longhui Station is ready to go;

Shanxi: The construction of the benchmark county in Houma Station has taken the lead;

Guangxi: The construction of the standard county in Zhangzhou Station has been flourishing;

Guizhou: The team members are arrogant and ready to go.

In addition, Mulinsen will also transform some of its product sales models from direct sales to distribution. On June 6, 2017, Mulinsen announced in the morning that in order to improve management efficiency, optimize resource allocation, reduce operating costs, further expand the market, and fully implement the company's long-term strategic planning, the company plans to shift the sales model of some products from direct sales. For distribution, the company intends to transfer the equity of some wholly-owned and controlled sales subsidiaries to third parties.

On the evening of July 28, 2017, Mulinsen issued the “Announcement on the Resolutions of the Thirteenth Meeting of the Third Board of Directors”, and reviewed and approved three proposals, one of which was “Proposal on Proposed Liquidation and Cancellation of Subsidiaries”.

According to the announcement, based on the company's overall business strategy and planning considerations, in order to integrate and optimize existing resource allocation, reduce management costs, and improve the overall operating efficiency of the company, the company intends to transform the sales model of some products from direct sales to distribution. The company intends to liquidate and cancel some wholly-owned and controlled sales subsidiaries. The total net assets of the cancelled subsidiaries are not expected to exceed RMB 25 million.

Of course, while Mulinsen vigorously adjusted the national offline sales network, it also adjusted some e-commerce sales platforms.

On May 16, 2017, Mulinsen announced that based on the company's overall strategy and planning considerations, integrating and optimizing existing resource allocation, reducing management costs and improving the overall operating efficiency of the company, the company plans to cancel the wholly-owned subsidiary Shenzhen Mulinsen Optoelectronics Business Co., Ltd.

Sixth, overseas layout

The domestic LED lighting industry is highly competitive, and the profits that the domestic lighting market can obtain have gradually declined. Many LED companies have begun to choose to switch to overseas markets. As a domestic LED giant, Mulinsen also carried out related overseas layouts in 2017.

In March 2017, Osram's sale of Landwells to the Chinese consortium was completed and effective on March 3, 2017. Through this transaction, Osram and Mulinsen reached a strategic cooperation intention, Mulinsen will purchase LED chips from Osram Malaysia Kulim new factory.

In March 2017, Mulinsen signed a GLOBAL VALUE LIGHTING LLC operating agreement with LIGHTINGSCIENCE GROUP CORPORATION and LSG MLS JV HOLDINGS. The company will jointly establish GLOBAL VALUE LIGHTING Co., Ltd. with SPV for US$4.9 million.


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