2017, known as the color TV market in winter
Panel prices skyrocket over the year
Sales have reached double-digit decline
Internet brands walked down the altar and suffered a "backlash"
Fortunately, 2018, no winter is insurmountable
2017, although the color TV industry has twists and turns, it is still moving forward
Strong technology investment, rising brand premium ability
Become an important weight to occupy the right to speak in the industry
Large screen, high-end, personalized consumer demand is being released
2018, the future of color TV market is still bright
Who will be the leader of the 2018 color TV market?
We may be able to see from the three major trends in 2017
· Trend 1: High-end
Compared to the dramatic decline in sales of color TVs in 2017, sales in 2017 have tended to stabilize. New technologies and new products based on ULEDs, OLEDs, quantum dots, laser televisions, and artificial intelligence have entered the market more intensively. Among them, the penetration rate has increased significantly, driving the development of the high-end market.
For users, high-end means that there is a new height in the picture quality.
In 2017, the improvement of the quality of LCD TVs was revolutionary, and the emergence of civil-grade 8K gave a sharp increase in resolution. Hisense U9 super-quality TV first raised the backlight partition to 1000 Zone, raising ULED's development to one again. The new steps have overcome and improved the problems inherent in the liquid crystal display, such as the problem of light leakage in the dark grayscale, trailing phenomenon, increasing the color gamut and reducing power consumption, energy saving, and environmental protection.
For users, high-end means that sound can make ears become pregnant;
In recent years, television has become thinner and thinner, but its ultra-thin cabinet space can not meet the requirements for the volume and size of TV speakers, and it will feel more obvious when restoring complex low-frequency sounds.
Every time, new technologies emerged in 2017. The Hisense NU7700 influence series has developed a brand new dual-mode resonance ultrasonic sealed sound box that can be directly transmitted to the ear by air vibration, allowing the bass performance to be more mellow and hierarchical. Hisense named this patented sound technology as the air sound field, and also created a new era of TV sound "air conduction, subwoofer, and high energy."
In addition, let the TV get a cinematic high-fidelity, undistorted ultimate experience, the major TV manufacturers also cooperate with the world's top audio technology companies, such as the Grammy Technology Gold Award Waves audio processing chip, DTS and Dolby Double-decoded audio processing systems, etc., allow the user's ear to "pregnant."
For users, high-end means that TV is more comprehensive than mobile phones
In 2017, with the rise of the iPhone X, full-screen mobile phones were extremely popular, but in the color TV industry, full screens have already arrived.
Such as Hisense NU7700 influence series ULED super-quality TV has a high proportion of ultra-high screen, the borderless frameless design to the extreme 2mm of the ultimate frameless design in the market, few, its advantages are three points:
One is to present the screen as large as possible, thereby reducing the interference of the body to the screen when viewing the content;
Second, through a simple appearance, it can better integrate with the home environment;
Third, the overall unity is stronger.
Trend 2: Big Screen
Today's color TV market, 55 inches has become the first consumer demand size segment, 65 inches will undoubtedly be the next outlet, and 75 inches and above will lead the future of large-screen consumption.
According to the data from China Excel, the retail sales and retail sales of 55-inch TVs accounted for 37.3% and 35.3% of the total TV market, respectively, which became the industry's "monopoly" size. It can be seen that the sales of large-screen televisions have become an important criterion for measuring the strength position of color TV brands in the industry.
To this end, in 2017, the 75-inch Hisense ULED came, the size of the Hisense 4K laser TV covers 80-150 inches, its display performance, sound effects and intelligent experience has been fully upgraded to meet the user's family of big-screen audio and video products. All scene requirements. It is precisely this series of large-screen layouts, with data showing that in 55-inch and above large-size TVs, Hisense ranked first in the industry with about 16% of the retail sales and retail sales; in the large screen of 85 inches and above With a market share of more than 50%, alternative foreign brands have become the absolute leader in the big-screen market.
The Chinese market is so, especially in the international market. IHS Markit, a market research company, predicts: “In 2018, the market share of TVs in North America with 65-inch and above will increase by 37%.â€
In 2018, with the rise of display technologies such as 8K, the larger the size, the higher-resolution benefits will be better reflected, and more and more brands will enter the large-screen field, and the market will further develop. expand.
· Trend 3: Personalization
Faced with stereotyped content, AI TVs are reshaping user-friendly service experiences for users. They are certainly more attractive than ordinary TVs.
In 2017, artificial intelligence became the global hot word TOP10. Artificial-smart TVs are also rapidly developing in the Chinese market. Many television companies have launched color TV products that use artificial intelligence as their selling point. What is the real artificial-smart TV in the end? Everyone seems to be more confused.
In fact, Wan Weijun believes that the core point of AI TV is "personalization."
At the end of 2017, Hisense released the VIDAA AI artificial intelligence system, once again making a more detailed description of the personalized artificial intelligence TV:
First, a more advanced human-computer dialogue. When you say "I want to watch movies," "Europe and the United States," "Don't be scary," "Latest," "Don't be Jackie Chan," television can be accurately identified. The movie you need;
Second, recognition of 33 types of people's relationships (currently achieved) to accurately understand user intent, when you say "I want to watch the movie played by his wife's wife's wife", this can also make a precise answer;
Third, the six dialect recognitions (which are currently implemented) can be easily controlled in Cantonese, Sichuan, Mandarin with dialect, Hunan dialect, Shanghai dialect, and Minnan dialect.
Fourth, the 34 major categories of life scenes are responsive (has been realized), covering major life scenes such as live broadcasting, education, games, shopping, music, food, Chinese-English translation, scheduled airline tickets, scheduled hotels, and scenic spot inquiries.
It can be seen that the dream has already shined into reality and the age of artificial intelligence is rapidly opening up.
Of course, it is not difficult to foresee that with the further development of intelligent systems, natural language processing capabilities are more abundant and artificial intelligence will bring infinite possibilities to television.
In 2018, Wan Weijun will wait and see with everyone.
Then back to the topic itself, the panel prices fell rationally, the Internet "bubbles" gradually dissipated, the mid-to-high-end market dividends gradually released, and the 2018 color TV market, where the market reshuffled in depth, will surely appear even more fierce changes. Hisense has quietly Has become a pioneer in incitement 2018.
In 2018, Hisense has been able to predict history will also create history, become the world's first consumer brand in the history of the World Cup in nearly a hundred years, this momentum, Hisense is very likely to become China's first home appliance brand into the list of international brands.
The method of distance from the competitors is to achieve the first ever, the front-line, and harvest all the way.
2018, we look forward to more "breakthrough" moments in Hisense, and shake up the more exciting 2018 new "vision" together.
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