LeTV set off an upsurge of Internet TV, followed by millet, storm, and traditional TV companies that launched Internet TV brands. However, LeTV's shipments plummeted after LeTV's problems. Someone originally thought that Xiaomi and other Internet TV brands could share his vacancies. The market share, however, is not the case. 
According to Ovid Consulting's data, the shipment of LeTV in the first three quarters of 2017 was only 1.5 million units. This is a far cry from the total shipments of 6 million in 2016. It can be seen that LeTV’s problems are also given to it. The television business has caused a huge blow.
When LeTV suffered a sharp decline in market share due to its blows, it was true that Internet TV brands such as Xiaomi and Storm had achieved rapid growth in shipments. In 2017, Xiaomi TV’s shipments were expected to surge by more than 90% year-on-year. An increase of 80% compared to the same period last year, it seems that these Internet TV brands did share the market share that LeTV gave up.
However, the fastest growth in the first half of last year was actually Sharp. Sharp, after being acquired by Hon Hai, seized market share with fierce price war. In the first half of last year, Sharp TV accounted for 7.4% of the Chinese TV market, which was more than three times the same period of last year. Visible price is still the best means to win the user, of course, this also has a lot of years of sharp brand reputation accumulated in Chinese users have a lot to say, Hon Hai emphasized in marketing that most of Sharp TV use imported panels.
However, in the third quarter of last year, the television market changed again, and the market share of traditional TV brands grew. Sharp TV shipments fell significantly. However, overall shipments in the global TV market declined by 4.0%.
According to data released by the market adjustment agency WitsView, the fastest growth rate in the third quarter of last year was the traditional TV brand Hisense, which recorded a 57.6% increase from the previous quarter, and the market share rankings rose to the 4th place from the 6th in the second quarter of last year. The opposite is true. Sharp, its market share rapidly declined from the fourth in the world in the second quarter to the eighth in the world, while shipments fell 16.7% from the previous quarter.
In addition to Hisense, the world’s top five TV brands, Samsung, LG, TCL, and 5th, all achieved a quarter-on-quarter increase, with an increase of 10.6%, 9.7%, and 31. %. It is expected that the shipments of these five traditional TV brands in the fourth quarter of last year should maintain a certain degree of growth.
The rising market share of traditional TV has naturally suppressed the growth of Internet TV. I think this may be due to the fierce price war and the negative impact brought by LeTV. As a result, users choose to operate longer when they buy a TV as a large-sized home appliance. The traditional TV brands, because they can provide more assured after-sales service, and worry about the after-sales problem of Internet TV.
Another impact on the development of Internet TV is the industry chain's distrust of them. Some Internet TV companies have revealed that the industry chain is not as lax before the payment of payment, and even require payment in advance. This is for Internet TV companies operating light assets. It is obviously unfavorable, and it has also greatly increased their operating costs. Prior to this, their advantages over traditional TV companies were ultra-short product turnover rates. Users placed orders at the Internet TV companies and then transferred to OEMs. It was shipped directly to the user by the OEM company, but this was a hindrance to the way LeSie had problems.
The development of the TV industry proves that Internet + cannot solve all problems. After the problem of LeEco, the industrial chain and Internet TV companies must re-adjust their relationship. However, traditional TV companies have regained industry because of accumulated good reputation. Chain and user trust increase their market share. Of course, Sharp is the exception. In the short term, it relies on a fierce price war to win market share. However, inventory and other issues have limited the further capture of market share and led to its stagnation and even the decline.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to Ovid Consulting's data, the shipment of LeTV in the first three quarters of 2017 was only 1.5 million units. This is a far cry from the total shipments of 6 million in 2016. It can be seen that LeTV’s problems are also given to it. The television business has caused a huge blow.
When LeTV suffered a sharp decline in market share due to its blows, it was true that Internet TV brands such as Xiaomi and Storm had achieved rapid growth in shipments. In 2017, Xiaomi TV’s shipments were expected to surge by more than 90% year-on-year. An increase of 80% compared to the same period last year, it seems that these Internet TV brands did share the market share that LeTV gave up.
However, the fastest growth in the first half of last year was actually Sharp. Sharp, after being acquired by Hon Hai, seized market share with fierce price war. In the first half of last year, Sharp TV accounted for 7.4% of the Chinese TV market, which was more than three times the same period of last year. Visible price is still the best means to win the user, of course, this also has a lot of years of sharp brand reputation accumulated in Chinese users have a lot to say, Hon Hai emphasized in marketing that most of Sharp TV use imported panels.
However, in the third quarter of last year, the television market changed again, and the market share of traditional TV brands grew. Sharp TV shipments fell significantly. However, overall shipments in the global TV market declined by 4.0%.
According to data released by the market adjustment agency WitsView, the fastest growth rate in the third quarter of last year was the traditional TV brand Hisense, which recorded a 57.6% increase from the previous quarter, and the market share rankings rose to the 4th place from the 6th in the second quarter of last year. The opposite is true. Sharp, its market share rapidly declined from the fourth in the world in the second quarter to the eighth in the world, while shipments fell 16.7% from the previous quarter.
In addition to Hisense, the world’s top five TV brands, Samsung, LG, TCL, and 5th, all achieved a quarter-on-quarter increase, with an increase of 10.6%, 9.7%, and 31. %. It is expected that the shipments of these five traditional TV brands in the fourth quarter of last year should maintain a certain degree of growth.
The rising market share of traditional TV has naturally suppressed the growth of Internet TV. I think this may be due to the fierce price war and the negative impact brought by LeTV. As a result, users choose to operate longer when they buy a TV as a large-sized home appliance. The traditional TV brands, because they can provide more assured after-sales service, and worry about the after-sales problem of Internet TV.
Another impact on the development of Internet TV is the industry chain's distrust of them. Some Internet TV companies have revealed that the industry chain is not as lax before the payment of payment, and even require payment in advance. This is for Internet TV companies operating light assets. It is obviously unfavorable, and it has also greatly increased their operating costs. Prior to this, their advantages over traditional TV companies were ultra-short product turnover rates. Users placed orders at the Internet TV companies and then transferred to OEMs. It was shipped directly to the user by the OEM company, but this was a hindrance to the way LeSie had problems.
The development of the TV industry proves that Internet + cannot solve all problems. After the problem of LeEco, the industrial chain and Internet TV companies must re-adjust their relationship. However, traditional TV companies have regained industry because of accumulated good reputation. Chain and user trust increase their market share. Of course, Sharp is the exception. In the short term, it relies on a fierce price war to win market share. However, inventory and other issues have limited the further capture of market share and led to its stagnation and even the decline.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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