Why google glass is discontinued _google glasses why failed

Google Glass only appeared in an era that didn't belong to him. All in all, he appeared too early, and although wearables are now making progress, smartphones are still rampant.

Why is google glass discontinued?

Google officially issued a heavy statement: stop accepting orders from Google Glass, and close the "Explore" software development project; the Google Glass team is separated from the Google X lab, the new head of the project team will be the former Apple executives "The father of the iPod" Tony Fadell.

This is really a sad news. Published in Google Glass three years ago, the world has seen the disruptive breakthrough made by giant Google for the wearable field. We never deny that Google Glass is an “advanced innovation”, but it still cannot hide its controversial and mixed facts.

Although Google Glass has withdrawn from the rivers and lakes (I believe that Google is preparing to retreat the second generation of products), but its legends are still circulating on the rivers and lakes. Now Lei Feng.com (Public No.: Lei Feng) tells you some of the "mysterious past" that Google Glass has emerged from the time of its birth to its end.

Entity sales store Basecamp now

In April 2012, Google announced the Project Glass project plan for smart glasses and released a conceptual design of the product. Looking forward to the stars and looking forward to the moon, in early 2013, the first users finally received Google Glass Explorer (Explorer version) for up to $1500.

Why google glass is discontinued _google glasses why failed

In fact, in order to promote their own smart glasses, Google opened four physical stores called "Basecamp" in San Francisco, New York, Los Angeles and London, England. Users who have booked the Explorer can go to the store to pick up the product.

Why google glass is discontinued _google glasses why failed

It must be noted that shopping at the Basecamp store is a cool and arrogant experience. First of all, the product is very expensive and expensive to sell. The store clerk will serve the customer with tea as a service to the king, and the hands-on guidance on how to use Google Glass's "Hyun-class product."

Why google glass is discontinued _google glasses why failed

It is worth mentioning that, inherited from the fine tradition of its parent family, Google X Labs, Google Glass has been confusing and mysterious since its inception. The employees at Basecamp were only after interviews and training, and they knew that their work was related to Google Glass. Google’s confidentiality program is also adequate.

Why google glass is discontinued _google glasses why failed

A Basecamp store employee said that the number of booking customers visiting the store is decreasing. At the beginning of the product's birth, the store will receive up to 60 customers per day, but the number of people is very small. Because "business is difficult to do", the enthusiasm of users is no longer, Basecamp has also dismissed many employees.

The media sings bad users are no longer enthusiastic

At that time, how many users saw Google Glass at the first sight, they sent out the feeling that "this is bound to lead the trend of technology." However, these "follow-up fans" have not yet grown, they have been dissolved.

New York Times reporter Nick Bilton has publicly commented that "Google Glass is just a future conceptual model product, and the user market is not mature enough to fully accept it."

Tech Reviewers described Google Glass as "the worst product ever."

If these are just "one-of-a-kind" in the media, the feedback from real users cannot be ignored. Exploring users have already sent back countless product improvements to Basecamp stores. And BusinessInsider said that Google must do "fast processing" user feedback.

Even though Google has spared no effort to make too many efforts to restore users, the reality is that users’ enthusiasm for product expectations has been declining. “Unrealistic”, “privacy crime” and “too many bugs” have become this. The established label for immature products.

The following quotes the original words of the relevant informed persons,

“From the first day I used Google Glass Explorer until I finally abandoned it, and I was deeply impressed by the fact that the product has been constantly changing.”

“Many users feel that buying this 'test product' is too bad. It feels like the consumer has paid $1,500 at his own expense, but it has become a 'volunteer' for Google to improve its products."

"Google has made a grand promotion for the product, and in the end did not even realize the basic functions of product commitment."

"We can all understand the future of smart glasses will be integrated into people's lives, but the problem is that users are not ready to put this strange product on their faces. The main problem is that Google is not doing Google well. Glass's normalization task."

reason of failure

Power consumption is high and fever is severe. After more than one hour of power-on, the power consumption is over 80%. After wearing it for a period of time, it can feel severely hot. This is a problem that the industry has to solve, and it is also a short board.

No amazing features. Most of the feature phones can do it. The subject thinks about shooting this application scene when riding. I think why the mobile phone can satisfy the glasses.

The ecological chain of smart glasses has not yet been built. The company mentioned above is based on Google Glass for secondary development, but there are fewer people currently using it. How much more is it to develop?

The ugliness mentioned above, the problems of wearing strabismus and so on do exist. Although Google Glass is equipped with a solution for myopia, it is to give you a frame and then pair of glasses.

The possibility of smart glasses is that the industry has solved the problem of power consumption and heat generation, as well as innovations combined with technologies such as AR and VR.

Google glasses are dead. But Google has innovated

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