Every winter, it will trigger a wave of washing and drying machines and dryers. As quality consumption continues to escalate, the share of washing and drying machines is also rising. According to Suning Tesco's big data, in the past “Double 11†period, Suning channel dryers and washing and drying machines increased by 562% year-on-year, and the share expanded to 23.6%, which became the “Double 11†appliance industry. a black horse.
Wen Jianping, chairman and president of Beijing Aowei Cloud Network Big Data Technology Co., Ltd. believes that the current washing machine market is undergoing a critical period of transition from operating scale to quality of operation. The simultaneous upgrading of structure and technology opens up the development of the dryer market. A new runway.
The monitoring data of the Ovi cloud network shows that the demand for washing machine drying function is relatively strong in the middle and lower reaches of the Yangtze River represented by Jiangsu, Zhejiang and Shanghai. For the higher economic level areas such as Beijing and Guangdong, the drying demand is relatively high. Higher. Zhongyikang expects that the market size of China's dryers in 2017 is expected to reach 192,000 units, a year-on-year increase of 42%, and retail sales will reach 680 million yuan, an increase of 81.2%.
According to the Beijing Business Daily reporter, the current dry clothes products on the market mainly include washing and drying machines and warm air dryers. For urban consumers with limited living space, it seems unrealistic to buy a dry-coat product similar in size to a washing machine at the price of almost one medium-to-high-end washing machine. Consumers are more inclined to solve multiple problems at the same time. The washing and drying machine combines the functions of washing and drying, and the price of the washing machine with drying function is only 30%-50% higher than that of the single-washing function. The clothes machine is more cost effective.
With the upgrading of consumption, people's diversified and personalized needs have become increasingly prominent. For daily laundry, consumers' demands are no longer limited to cleanliness, and drying is becoming a new demand point in the market. This pain point of consumers also forced the washing machine manufacturers to upgrade their technology. For example, in order to cater to the drying needs of consumers, the Panasonic Romeo series of washing and drying machine launched by the Matsushita Clean Research Institute has received enthusiastic market thanks to the washing effect of washing and drying and the drying capacity of up to 6 kg. Chased. In addition, in the face of consumers' more and more attention to the "secondary pollution" of washing machines, the Romeo series of washing and drying machine care + health care system provides a professional "tube cleaning" program, easy to clean visual dead angles, prevent bacteria, mold Breeding.
“Dry dryers have become very popular in Europe, but it was only in this year that they ushered in an outbreak in China. Although the dryer market is still in its infancy, companies have developed innovative segments for adults, infants and young people. Products, actively guide consumers to pay attention to categories." Lu Jianguo, deputy chief engineer of China Household Electrical Appliances Research Institute said.
Wen Jianping said that for the dryer market, efforts to master cutting-edge technologies and achieve the integration of brand genes and market trends are the key to the brand's high-end development.
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