On December 22nd, the 4th National Congress of Chinese Opera Performance Association and the 1st Chinese Opera Performance Art hosted by the Chinese Opera Performance Society and the People's Government of Yixiu District of Anqing and organized by Digital World (Beijing) Technology & Culture Co., Ltd. The VR Industry Summit Forum was held in Anqing, and VR Network () as a specially invited media participated in the forum.
The forum focused on the topic of contemporary integration of traditional opera performing arts and modern science and technology and interactive interaction with virtual reality VR new industries to promote the creative transformation and innovative development of Chinese opera performance arts, broadening the application fields of modern science and technology and the way forward .
Wang Xuan, President of Enlighten Digital, published a keynote speech titled “The R+ Strategy to Promote a New Era of Chinese Opera Digitalization†in the forum. The content is as follows:
This forum is the first theatrical + VR forum hosted by Enlighten Digital, if we can use our R+ technology in the next forum, let the famous opera performer Yan Fengying be revived and sing a piece of Huangmei opera for everyone, it will be very Shocking scene.
The market size of the VR industry is undoubtedly huge. In the digital world, “VR†is not just VR. Virtual reality has entered the era of Pan VR. It is no longer just a VR helmet worn on the head, but also includes AR/MR glasses. , panoramic broadcast, light field acquisition, simulation, 3D modeling, holographic display and many other technical applications.
Based on the concept of universal VR, Enlighten Digital proposes the concept of R+ creatively. Based on the concept and technology of pan-virtual reality, it will conduct organic virtual reality overlays, expand and reshape all areas, industries, organizations, and systems worldwide. Create a new virtual reality industrial chain, establish virtual reality products and markets, promote the research and development of virtual reality technology, promote the development of virtual reality art, and form a virtual reality theoretical research and new culture. R+ includes virtual reality VR, augmented reality AR, mixed reality MR, and holographic reality HR.
How to integrate VR with opera is a very research topic. The event was attended by experts in drama and VR industry, I believe that in this event will be able to collide with a new business model.
In 2017, many departments in the country were rehabilitating the traditional culture. Many departments including the Ministry of Industry and Information Technology, the Ministry of Culture, and the National Development and Reform Commission have issued a large number of policy documents. In addition, there are 28 central ministries and commissions and local governments in 2017 to provide support policies for the VR industry. It can be seen that the country attaches great importance to traditional culture and VR industry. In the world of enlightenment, VR is actually a kind of technology, and this technology will only shine when it is integrated with traditional industries.
The report of the 19th CPC National Congress proposed that efforts to display the unique charm of Chinese culture and improve cultural soft power are important ways to implement the "One Belt and One Road" initiative, deepen the concept of "cultural self-confidence", and strive to realize a culturally strong country. Due to its unique charm and communication characteristics, traditional opera culture has always been a miniature of Chinese culture and is one of the starting points for Chinese culture to revitalize the country. It is also the vanguard of cultural outreach. In order to comprehensively implement the spirit of the Nineteenth National Congress of the Communist Party of China and dig deeper and promote the excellent culture of Chinese opera, it is necessary to fully introduce the digital creative industry and vigorously promote the deep integration of science and technology culture. Through digital preservation and processing of operas, cultivating talents and setting up platforms, it will effectively promote the inheritance, innovation and development of the opera industry and provide better service to the people.
Specific to the field of opera, Chinese operas are entertaining and emotional, and they have long played an irreplaceable role in the popularization of traditional ethics. They are deeply loved and welcomed by people of all ages. This traditional art is rich, colorful, profound, and unique in the world. It is called the seventh art of the world. Dramas carry a large number of Chinese cultural genes. Through the beauty of opera, the world can experience the charm of Chinese culture, carry forward the tradition of Chinese civilization, and enhance the image of China on the world stage. In addition, opera is also an assault general of contemporary Chinese traditional culture, and is an important driver of the return of the entire society and the revival of traditional culture.
However, at present, the development of the opera industry faces many challenges: First, the degree of fit between the traditional opera culture and the current public tastes needs to be improved and the degree of marketization is not enough. Second, the unique form of traditional opera culture is an urgent need to combine innovative forms of products. Third, the traditional method of the spread of traditional opera culture is difficult to arouse public interest, and it requires urgent channels, platforms, and methods for widespread communication. Another point is that based on the consumption habits of traditional opera cultural products, there is not enough close contact with the public life.
Based on the status quo of the traditional opera industry and the R+ technology that is currently developing rapidly, Enlighten Digital proposes new ideas for the development of these opera industries:
The traditional opera culture is fully integrated with the marketization operation. The creative design is in line with the mass consumption habits of traditional opera products, attracting the public with novel and interesting products, and expanding the audience of operas.
Combining new technologies, such as virtual reality, artificial intelligence, etc., explore multiple forms of display and develop the form of opera products.
Combining with new modes of communication, such as the Internet and big data technologies, the content of operas will be disseminated in colleges and universities, and the platform for the spread of opera will be expanded.
Through new technologies and new ideas, it is necessary to strengthen the close relationship between drama and Kazakhstan's public life and transform the drama culture into a daily consumer cultural product.
In the future, Enlighten Digital will focus on these innovative fields and promote the integration of traditional cultures such as opera and R+ technology:
The Industrialization of Digital Opera: The life of Chinese traditional opera culture lies in the audience. As a precious intangible cultural heritage, it is necessary to seek new knowledge among contemporary youth, combining the digital drama industry trend of cultural innovation, technological innovation and industrial innovation in the new era. It is imperative and the prospect is endless.
Digital Opera Market Value: Opera culture is one of the important bloodstreams of traditional Chinese culture. Under the current high degree of development of science and technology and market economy, the protection and development of the traditional opera culture industry is more and more inclined to industrialization and industrialization. More emphasis on increasing scientific and technological content and achieving market efficiency.
Digital Opera Industry Chain: Digitalization of the opera industry continues to be popular, young, and practical. With the digital development of the opera industry: product differentiation and entry barriers for digital operas, the industry standards are urgently needed, and other industries are integrated to form new communications. Form, such as games, entertainment, education, tourism and other industries form a linkage. With more advanced production of digital drama content, we will invest in the market, constantly enrich our experience, and promote production efficiency.
Then, how to use R+ technology to achieve the inheritance of opera culture, Wang Xuan believes that VR drama teaching, AR drama collection, HR drama appreciation, panoramic live broadcast of drama, MR interactive opera are all effective methods of traditional opera culture inheritance. In addition, the Enlightenment Digital world will work in these directions:
R+ Drama Education: Digital Drama Classes, Digital Drama Courses, Digital Drama Textbooks, Digital Training for Teachers
R+ Drama Tour: R+ Drama Appreciation Venue, R+ Drama Service Space, R+ Drama Teaching Space, R+ Drama Leisure Facilities, R+ Drama Independent Attractions
R+ Digital Drama Activities: Digital Drama Outdoor Performance, Digital Drama Traditional Festival, Digital Drama Theme Activities, Digital Drama Stage Performance, Digital Drama Theme Show
MR Drama Library: Enlighten Digital World was the first to launch the MR Library during the August 2017 International Book Festival in Beijing. It combines the advantages of VR and AR, but has a stronger interactive experience than AR and VR products.
Holographic virtual person project: virtual person Peking Opera "Pear Blossom", "Princes I haven", Song and Dance "Positive Energy", "Tea Rhyme", the famous tenor Dai Yuqiang
Holographic Theater: Peony CPOP Theater, Olympic Water Park Theatre, Enlightenment R Accelerator Theater, etc. More than 10
Finally, Wang Xuan concluded that Enlighten Digital will jointly build an innovation platform for Chinese opera + digital creative industry with industry organizations. The platform includes the Chinese Opera Cultural Digital Center, the Chinese Opera Digital Industry Alliance, the Opera Digital Cultural and Creative Education Base, and the drama culture digital gene. System, drama digital research and development industry platform, drama digital international exchange platform.
“Enlightenment figures believe that we should contribute some of our own strength to the traditional opera culture. Even if we put in a lot of manpower and material resources in the process, we still have no regrets, because it will certainly promote the inheritance of traditional culture for our The generation has accumulated valuable cultural wealth," said Wang Xuan.
The VR Network learned that this conference included leaders from the Ministry of Culture, Anqing City, Yixiu District, and Tsinghua University, who attended the event. Wang Xuan, President of Digital World, He Yimin, CEO of Digital World, and CEO of VR Virtual Reality Liu Yong, Founder of Qing Hitomi Vision Zuo Houchao, Deputy Director of the New Media Department of China Intercontinental Communication Center Xiang Yi, Li Hongxin, General Manager of Beijing Disheng Digital, Xie Haifeng, CEO of Blockboard Chuangyi Technology, and Zhang Wulong, Director of Beijing Huijing Technology Market, etc. Reality industry big coffee came to the scene. In addition, more than 50 authoritative experts in the theatrical profession participated in the conference and recorded the drama +VR in the future. The 14 opera masters also gathered in Anqing to perform a special performance by Hui Min. They did not forget the beginning of the heart and played in the people.
More reports on the first Chinese opera performance art + VR industry summit forum, please continue to focus on VR network (WeChat public number: VR platform).
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