ã€World Wide Web Reporter Chen Jian】 iRobot, a well-known sweeping robot company in the United States, initiated a patent litigation on April 18. A total of 11 companies, including three Chinese companies, faced allegations of infringement.
This is 11 companies including three Chinese companies and eight foreign companies. The Chinese companies are Shenzhen Zhiyi Technology Co., Ltd., Suzhou Laibao Electric Co., Ltd., Shenzhen Yinxing Intelligent Technology Co., Ltd., and foreign companies include Bissell. , Hoover, Royal Electric Manufacturing Co., Ltd., bObsweep, Black & Decker, Panasonic Corporation, etc. It is worth noting that the other two major companies sweeping robots on the market, Coworth and Samsung, are not on the prosecution list.
Shenzhen Zhiyi currently has its own brand of sweeping robots sold in the US market, while Suzhou Laibao Electric Appliance Co., Ltd. and Shenzhen Yinxing Intelligent Technology Co., Ltd. are only foundries and are among several of the other eight foreign indicted companies. The company is doing OEM business for sweeping robots.
iRobot was filed on April 18. According to the usual practice, after the initiation of the investigation of the 337 patent in the United States, it was generally filed after 30 days, and there were preliminary results after 45 days. The US International Trade Commission will decide whether or not to initiate an investigation on or about May 17. On May 3, the China Chamber of Commerce for Mechanical and Electrical Products Importers and Exporters (hereinafter referred to as the “Mechatronics Chamber of Commerceâ€) held the 337 investigation and early warning working session for the United States Robotics Sweeping Robot in Beijing. Three companies involved in the case from Shenzhen and Suzhou attended the meeting and expressed their active response.
The "337 investigation" was due to the fact that U.S. companies applied to the ITC and considered that there was unfair behavior in the U.S. import trade. The imported product infringed the U.S. intellectual property rights of the U.S. applicant and caused certain damage to U.S. companies and U.S. import trade. The 337 investigation was mainly directed at the violation of U.S. intellectual property rights by imported products. It is an effective means for the strategic layout and competition of U.S. companies, especially U.S. companies, and it is characterized by a very rapid time course, usually ending in 12 to 16 months. It is a severe measure, as long as it is not a case or it will fail to enter the US market. In particular, universal exclusion has made this most lethal method. Once a general exclusion order has been issued, the products included therein, regardless of source, origin, importer, owner, seller, etc., shall not be allowed to enter the United States for sale, and not limited to the enterprises involved in the investigation. From the beginning of the "337 investigation" to the present, the United States only initiated more than 1,000 "337 investigations." This also shows that the United States was very cautious when it initiated the "337 investigation."
The China Chamber of Commerce for Electrical and Mechanical Engineers once helped to balance car companies in the United States in response to the 337 investigations in the United States for several consecutive years. It can be said that it has a wealth of experience in dealing with the situation. Zhou Nan, secretary general of the Electrical Chamber of Commerce of the Electrical Appliances Association, said in an interview with domestic media, “The 337 patent investigation generally used two or three patents. This time, six patents were involved, indicating that iRobot is well-prepared.â€
IRobot is the market leader in sweeping robots
As the first listed company for global home robots, iRobot currently has approximately 300 patents in the United States and over 900 patented technologies worldwide.
iRobot has a market share of about 15%. Colin Angle, chairman and CEO of iRobot, said that as a pioneer in home robots, iRobot has invested heavily in the development of robotics technology and protection of intellectual property rights. If Shanzhai is allowed, its US operations may be threatened. In the opinion of iRobot, litigation is a case in which domestic American industry and international imitators confront each other. Alleged competitors infringe one or more of the company's six different patents, and iRobot requires the International Trade Commission (ITC) to impose sanctions. And prevented the import of counterfeit sweeping robots.
Judging from the six patents mentioned by iRobot, the technology mainly involves two aspects. One is how to avoid obstacles through the sensor system and the optical distance measurement system, covering the sweeping area; the second is how to and trash cans, sensors, and concentration. Controllers are combined and work together to organize the room, including designing a remote control on the sweeping robot for control.
Sweeping robot market has great potential
As a kind of cleaning robot, the sweeping robot aims at all households. Its pain point is precisely to free people from the daily floor cleaning work. It meets the needs of market pain points. The earliest sweeping robots came from vacuum cleaners led by Electrolux and Dyson.
In the year of 2000, Electrolux developed the “Trilobite†sweeping robot on the basis of the original high-quality vacuum cleaner – the world's first automatic sweeping robot. Then iRobot has produced Roomba, a 7-generation housekeeping robot, and has become a representative product line in this field.
Around 2010, domestic brands of sweeping robots emerged and gradually realized industrialization. At present, the domestic market already has dozens of brands of sweeping robots, such as Cobos, iRobot, Format, Dibei, Xrobot, Haier, Midea, Prosenic, Philips and Samsung. However, the proportion of sweeping robot companies established locally with core R&D capabilities is not high.
According to GFK data, the retail sales of China's sweeping robot market in 2015 will be around 5 billion yuan, which will reach 7.5 billion yuan in 2017 and will increase to 12 billion yuan in 2018. Sweeping robots have a huge market space. At present, the US market and the Chinese market are the major markets for sweeping robots, but even if it is the most developed US market, the penetration rate of US household intelligent sweeping robots is 16%, and the penetration rate of intelligent sweeping robots in the domestic coastal areas is 4%-5. %, the penetration rate in inland areas is as low as 0.5%.
As the population of the middle class in China continues to increase, especially as the pace of life increases and the pressure of work increases, people hope to be freed from the tedious daily routines of household cleaning. This is undoubtedly the market demand for cleaning robots to enter the family.
Foreign companies such as iRobot aim at potential Chinese markets. According to iRobot, China's household cleaning robot market will be between US$1.1 billion and US$1.7 billion in the next five years. In the context of consumer upgrades, companies such as iRobot and Dyson have taken a fancy to China’s high-end consumer market. The new domestic companies have also gradually moved toward Europe, the United States, Japan and South Korea market has also brought iRobot some pressure.
At the early warning work conference on May 3, the Trade Relief and Investigation Bureau of the Ministry of Commerce and the Fair Trade Promotion Bureau of Shenzhen City dispatched personnel to guide and six professional law firms were invited to provide professional advice. Among them, three of the Chinese companies involved responded positively.
According to expert analysis, the entry of numerous sweeping robots, especially Chinese companies, drastically reduces the price of sweeping robots and affects the profits of iRobot. Therefore, iRobot has to use patent thresholds to drive these companies out of the market. However, as a huge market with a potential of 10 billion yuan, Chinese companies must actively respond to the case, and they should actively accumulate patents to break the threshold of patents.
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