Although the rumored Apple augmented reality glasses may still be far away, there are reports that Apple is prioritizing the development of AR technology and has formed a dedicated senior team.
Bloomberg quoted sources as saying that the team's head was Mike Rockwell, former executive vice president of Dolby. Allegedly, Rockwell will report to Dan Riccio, senior vice president of hardware engineering at Apple.
In the spring of 2016, Apple assigned two other well-known professionals to assist Rockwell: Fletcher Rothkopf, who was responsible for the design of the original Apple Watch, and Tomlinson, the creator of the THX audio standard. Holman (Tomlinson Holman).
The report said that other team members include Cody White, chief engineer of the former Amazon Lumberyard game engine; Duncan McRoberts, director of software development for former AR glasses company Meta. It is worth mentioning that Rockwell served as an advisor to Meta and Dolby owns Meta's shares.
Two other people with experience in AR and VR include Yury Petrov, who had studied Oculus, and Avi Bar- who had been responsible for Microsoft's HoloLens and Google Earth. Zeev).
It is understood that other members of the project include iPhone, cameras and optical lens engineers, as well as veteran of 3D animation for movies. Indeed, there are reports that Apple has opened an office in Wellington, New Zealand, and has taken away several talents from Vita Digital, a renowned visual effects studio.
Earlier reports said that Apple may have more than 1,000 engineers working on AR-related projects, and some of them are specifically responsible for the AR features of the new iPhone, such as instantly changing the image depth of field, rotating objects in the scene, and inserting the effect of the Snapchat filter style. And virtual objects. But ultimately, Apple will not necessarily integrate these features into retail products.
There are rumors that Apple's AR glasses will be listed as soon as possible in 2017, but sources quoted by Bloomberg stressed that the AR project has just begun. However, Apple AR glasses are expected to be wirelessly connected to the iPhone to display content such as maps and movies.
Last year there were rumors that Apple CEO Cook had visited Magic Leap's office. In addition, Apple has hijacked Li Zeyu from Magic Leap, a doctoral student at the University of California, Berkeley, who is working as Apple’s advanced computer vision algorithm engineer.
In addition to talent recruitment, Xiao Bian understands that Apple has also acquired some small AR companies, including AR software developer Metaio and AR camera software developer FlyBy Media. Type: Adventure, Casual, Strategy
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