Compared with several other manufacturers who are doing communication modules, Shanghai Hanfeng is definitely a maverick. This company, which is one of the best in the field of embedded wireless communication, has maintained a consistently low-key calm in the face of the voices of the intelligent hardware industry in the past six months. Until September 25th, Hanfeng officially announced that it had obtained a round of strategic financing from Baidu Network, with an investment amount of tens of millions of yuan. All talents began to turn their eyes and re-examine the company's energy. Han Feng, obviously, did not ruin the long stagnation and the cost of silence. This time, they were born out of the product, brought a set of plans, a set of unique solutions.
Hanfeng announced the “turnkey†solution for smart smart LEDs by providing cloud services and APP packages. At the same time, Hanfeng used the Marvell Zigbee and Marvell WiFi chips to release the industry's first Wi-Fi and Zigbee intelligent gateway solutions that support both the ZLL and ZLA protocol stacks. Relying on the gateway solution, the OPEN BOM solution is provided to the partners. In the bulb LED power drive scheme, Hanfeng and Shanghai Jingfeng Mingyuan form a strategic partnership. Jingfeng Mingyuan customizes a series of intelligent dimming ICs, including monochrome, CT, RGW and other power supply driver chips. Greatly simplify LED circuit design.
　　 Smart gateway prototype
Raw cut smart LED market, a secret single product road
In the intelligent hardware communication module industry, Hanfeng announced its own "turnkey" solution, indicating that the communication module industry has formed a new high-level competition. The advent of the smart gateway solution means that communication module manufacturers are exerting a very different influence on the smart single product industry.
Han Feng’s approach is very smart. They use smart gateways to develop a smart LED lighting solution based on the ZLL/ZHA protocol stack Zigbee module. Although this set of lamps can be mass-produced in B2C, Hanfeng did not choose this. As DEMO provides OPEN BOM to lighting manufacturers, Hanfeng's focus is to provide intelligent LED complete solutions. LED lamps use Zigbee protocol for communication, and the demand for lamps is far greater than the demand for home appliances. The market scale is not the same. However, because the lighting industry generally pays attention to hardware and production, although there is a great demand for intelligent solutions, it is common. Powerless to support the research and development of hardware, cloud platforms and APP. The turnkey solution just relieved the smart “hungry†for the lighting industry.
The reason why Hanfeng chose to use smart LED lights as the first entry point is to see the promotion and mass market of intelligent lighting. In fact, Hanfeng has maintained a long-term supply relationship with major smart home manufacturers such as GE and CREE. Based on the behind-the-scenes boost of Hanfeng, GE and other North American manufacturers Zigbee smart bulbs are popular, making Hanfeng intelligent. There is a clear interpretation of the explosives in the home.
Thanks to the early outbreak of the North American smart bulb market, Hanfeng has uniquely determined that smart LEDs are the first segment to be penetrated. This time, Hanfeng cooperated with the intelligent gateway solution to launch a complete solution of intelligent LED, and fired the domestic intelligent LED market thoroughly. Hanfeng's intelligent LED solutions, including OPEN BOM, help contact the foundry factory, add and remove hardware and software functions and various certifications. The solution of Hanfeng OPEN BOM is hard to refuse for intelligent hardware companies.
Prior to this, there was no precedent for communication module vendors to interact with smart items. Hanfeng's intelligent LED solution has a self-evident potential for the single product market. Hanfeng did not choose to sell its own smart items, but as a behind-the-scenes hero, the risk of smart single-product entrepreneurs was minimized.
Of course, Han Feng does not seem to emphasize the uniqueness of its intelligent gateway, but enhance its applicable value and flexibility. In terms of technical architecture, the intelligent gateway can not only support the intelligent LED of the Zigbee protocol, but also control the large-scale intelligent lighting of the Wi-Fi module. Behind these are Hanfeng's new promotion concept for Wi-Fi and Zigbee, and a huge expansion of the entire communication module market: the core platform of an intelligent gateway, the interaction between Wi-Fi and Zigbee modules, and cloud + APP+OPEN BOM's three-point chain solution forms the overall strategic map of Hanfeng!
　　 GE Smart LED (embedded HFZigbee module)
No longer a secret: the "turnkey" solution for communication module manufacturers
In the past six months, the gameplay in the field of intelligent hardware communication modules has raged. From the simple sale of communication modules such as Wi-Fi, several major vendors have gradually evolved into solutions for integrated IoT solutions. The general practice is to cooperate with the giant to provide cloud services, provide APP and open the SDK, open up the upstream and downstream joints of the development process, and minimize the difficulty of intelligent hardware development. Regardless of whether it is a cloud service or an APP, module manufacturers mainly play free cards, which actually becomes a value-added service for sales of communication modules.
Han Feng, who has not seen the movement before, announced his investment in Baidu Network on September 25. In fact, he has already built his own solution for providing Internet of Things solutions. As a strategic layout with the industry trend, Hanfeng's “turnkey†solution does not have much model innovation, but Hanfeng still reflects some of its high-profile vision in selecting partners: in China and Baidu. Cloud cooperation and cooperation with Amazon in North America have enabled Hanfeng Cloud Services to have stronger support.
Although Hanfeng attaches great importance to cloud services and APP development, these two levels have already shown a trend of saturated competition. Hanfeng seeks the advantage of the “turnkey†solution and can only return to the development of the communication module that is most familiar to him. In the market, many smart items are too complicated to connect to the network, which causes certain difficulties for users. Due to the observation of the lack of “one foot†between the product and the user, Han Feng himself shipped the ball to the “goal line†of LED intelligent lighting.
Wi-Fi and Zigbee's minimalist path
Wi-Fi, Zigbee, Z-Wave, Bluetooth, EnOcean, etc., although all protocols can communicate, but not easy, this problem has always existed in the smart hardware industry. In particular, Wi-Fi, which is the mainstream communication protocol, and Zigbee, which has great advantages in near-field communication, are often painful choices for many entrepreneurs.
Although the current Wi-Fi protocol is gaining momentum in smart home applications, Zigbee's low-cost, low-power advantages still have original appeal to entrepreneurs. Zigbee has always dominated the European and American home market. Even a company like Ou Ruibo (Hanfeng Partner), despite its main Wi-Fi smart home, still retains quite a bit of Zigbee core technology. Just at the beginning of this year, Hanfeng and Marvell collaborated to form the first Zigbee wireless test line in China, which became the beginning of developing Wi-Fi and Zigbee gateways.
To shape the gateway in the form of a smart socket is equivalent to taking away the "straw" of the dead camel that dragged WiFi and Zigbee communication, so that smart hardware manufacturers can use Zigbee without any worries, just join a Hanfeng to support multiple protocols. Gateway. Starting from the launch of China's first Wi-Fi and Zigbee intelligent gateway, for the communication module suppliers, perhaps the full single product market stimulus, almost completely positive. For intelligent hardware manufacturers, after the opening of the BOM, the previous competition curve has been straightened, and the gap between technology and development has been eliminated. A lighting industry that has not yet undergone steady technological advancement will soon need to respond to the new competition for value-added services. Tested.
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