E-commerce leads to the transformation and upgrading of traditional industries

In the past two years, IDC has embarked on an emerging model of the Internet represented by e-commerce. It has visited more than 30 traditional enterprises and industrial clusters, and is deeply aware of the impact of the Internet on the transformation and upgrading of traditional industries. Zhang Yanan, research manager of IDC China Industry Research and Consulting Service, said: “This year's two sessions, 'Internet Plus' and related vocabularies have become one of the hot words. The country has for the first time promoted the Internet to the height of strategic emerging industries to encourage and support it. The Internet will become an important channel for promoting industrial upgrading and guiding the country's new economic development."

According to IDC analysis, the transformation and upgrading of traditional industries based on the Internet will be mainly focused on the restructuring and subversion of e-commerce for retail, distribution, advertising, media, and manufacturing industries, the transformation and upgrading of the Internet for the financial industry, and O2O. Convenient support to the life information service industry.

E-commerce triggers traditional industrial revolution. Life can focus on the following groups of keywords: where to spend, demand-driven, consumer groups |

IDC's interpretation of the above keywords is as follows:

First, the power of the revolution stems from the rise of consumer rights. Many traditional industries will attribute this industry revolution to "free of the Internet," but IDC judges that the impact of revolution is not only because of free or more favorable prices, but because this change is in line with the rise of consumer power. . IDC believes that the industrial revolution brought about by e-commerce is essentially the process by which consumers use Internet technology to maximize their own consumption power. Under normal circumstances, the supply and demand relationship between manufacturers and consumers determines the bargaining power of both parties in the industry. However, the mastery of market information by enterprises is much higher than that of each individual consumer, thus giving manufacturers additional bargaining advantages. The emergence and development of e-commerce and other Internet applications have enhanced the ability of consumers to obtain market information, thereby continuously breaking the information asymmetry between the two sides of the market and enabling consumers to truly release their choice of power.

Second, demand drivers will certainly become the direction of the consumer market industry. IDC believes that the demand-driven (C2B) industry development model will become an important direction for the transformation and upgrading of traditional industries in the future, as the relative oversupply of traditional industry-based basic product supply increases, and the increase in consumer demand. With the help of e-commerce, consumers can continue to reduce the difficulty of satisfying personalized product purchases, and increasingly, individualized consumer propositions and enhanced bargaining power of products will inevitably lead to demand-driven future industrial direction. At the same time, the rapid development of China Mobile's e-commerce will also accelerate this trend. Since the mobile phone or mobile terminal can be traced back to every consumer, the development of the mobile e-commerce market will not be simply the migration from the PC side to the mobile side, but will focus on the individual consumer, providing more personalized products and services. .

Again, the migration of mainstream consumer groups will make the wave of change unstoppable. From the perspective of age structure, the rise of the post-90s and the growth potential after 00 will determine the future of China's Internet industry. In 2013, the coverage of the Internet in the post-90s population was close to 32%, and it is expected that this figure will exceed 40% in 2014. Comparing the distribution of Internet users in different age groups in 2003 and 2013, it can be seen that the penetration rate of Internet penetration among the mainstream consumer groups between the ages of 20 and 40 is increasing, and will become the core consumer group gradually after the 90th and the 00th. The trend of industrial change brought about by e-commerce will become increasingly overwhelming.