What is smart home? For most consumers, this is just a familiar and awkward word. However, in the eyes of a large number of home appliance manufacturers and Internet companies, it has become a market with a "trillion-class" prospect. From light bulbs, soya-bean milk machine to color TV business and e-commerce, at the just-concluded Shanghai Home Appliances Expo 2015, “smart†has almost become the label of every enterprise.
Internet crossover performance
Shanghai Home Appliances Expo is a traditional exhibition of hardware manufacturers, but this year, people unexpectedly saw the role of Internet companies.
Jingdong has built a smart home environment with an area of ​​more than 300 square meters this year. Here, people can learn about Jingdong's "Super App" that can control different intelligent hardware devices. Yan Xiaobing, vice president of Jingdong Group and general manager of the home appliance business department, told the Beijing Morning Post that there are already 300 smart products connected to Jingdong Intelligent Cloud. More than 1,000 products are docked, most of which are smart home appliances.
"Big Data" allowed JD.com to play the role of "integrator" in the smart home industry. In the recently released Jingdong 2014 Annual Report, Jingdong has 99.6 million active users, of which 50 million users have purchased 3C products on the Jingdong website in the past year. Through the analysis of these user images, Jingdong has discovered about 15 million pairs of intelligence. Products are of interest to consumers.
Zhou Hongyi originally wanted to attend a forum during the exhibition, and eventually he was not able to attend because of "physical discomfort." But this does not affect 360 companies to show their enthusiasm for involvement in smart home. The company's senior executives said that 360 will invest 10 billion yuan to jointly develop smart home enterprises with development potential. In the 360 ​​pavilion, they will showcase their air-conditioner cooperation with Oaks and the hood with the boss.
Traditional companies are also working hard
After years of “embracing the Internetâ€, traditional home appliance manufacturers have also adopted a smart strategy to be more high-profile.
In 2014, Haier cooperated with Homekit, Baidu, Ali, JD, 360, etc. This year, it released a U+ smart life app for users. The display of related products during the home appliance exhibition once drove Haier's share price to reach the daily limit.
Skyworth, which has been focusing on color TV business, invested 2.6 billion in the air-conditioning industry at the end of last year. Xiaoyou Yuan, president of Skyworth Air Conditioning, said that the main intention behind this strategy is to build a whole-house smart home solution and form a complete product line. This year, Skyworth announced its smart home strategy. In the staff's demo, when watching the adventure video, the home lighting, speakers, air conditioners, humidifiers, etc. will work according to the changes in the film scene. The purchase process also guides the user to connect to the purchase portal of the devices required for the various services of the smart home, enabling one-click payment to purchase the device. All Skyworth diversified devices and deep partner devices can be automatically connected to the TV in one second.
"Smart home turns to TV this big screen." Yang Dongwen, president of Skyworth Group, said that at present, Skyworth has more than 10 million connected smart TVs, more than 5 million daily active smart TVs, and 20,000 to 30,000 per day. The amount of new activation is steadily increasing.
Nearly 90% of users are dissatisfied with the current status of smart home
2014 is known as the first year of smart home development, and a large number of products integrating integrated hardware and software resources such as wearable devices, smart TVs and smart boxes have emerged. "2010-2015 China Smart Home Industry Development Trends and Investment Opportunities Research Report" predicts that China's smart home market will reach 124 billion yuan in 2015.
However, with the constant influx of competitors, smart homes may soon become a red sea. Whether it is Google, Apple, or domestic Haier, Lenovo, Skyworth, TCL, Tencent, Ali, and even real estate and property companies including Vanke, Longhu Real Estate have joined the melee.
On the other hand, there are also data showing that although companies have launched smart items, consumers do not seem to buy it. According to the joint survey data of Aowei Cloud and Tencent Appliances, the current user interest in smart homes reached 95.2%, but 87.5% of users were dissatisfied with the current status of smart homes, indicating that they were completely inconsistent with expectations or lower than expected.
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