September China LCD TV Market Price Analysis

In September 2013, China’s LCD TV market saw a total of 66 price-reduction products, of which 32 were for price reductions of over 300 yuan. In addition, due to the low price of millet TVs, the market price of smart TVs fell sharply this month, which led to the decline in the overall average market price.

I. Overall TV Market Price Analysis (I) Product Price Segments • The proportion of attention in the price segment below RMB 3,000 has increased during the month of September 2013. In September 2013, China’s LCD TV market, 3001-5000 RMB continues to be the most popular among consumers. In the price segment, the proportion of concerns declined from 31.9% in the previous month to 29.5% in this month, while the proportion of attention in the price segment below 3,000 yuan rose significantly, reaching 25.1%, which was a 3.1% increase from August. The price segment of 5001-8000 yuan remained unchanged in the third place, and the proportion of attention was equally above 20%, which was 21.6%. The proportion of attention in the remaining price segments is relatively small, both less than 10.0%.

(II) Average market price • The average price of LCD TV market fell by 3.7% in September

According to statistics from ZDC, the average price of LCD TVs in September was 5,167 yuan, down by 201 yuan from 5,368 yuan in August and down by 3.7% from the previous month. Specifically, the total number of price-cutting products this month has reached a total of 66 models, and a total of 32 models have been reduced by more than 300 yuan.

(III) Average price of brands • The average market price of local brands is much lower than that of foreign brands. From the perspective of the ten mainstream brands most concerned by users, the average market price of local brands is much lower than that of foreign brands, Sony, Samsung and Sharp. The average price is over 10,000 yuan, of which Sony is relatively high, reaching 12,298 yuan. The average price of many local brands is relatively low and has an advantage. Among them, Xiaomi is the lowest, only 2,999 yuan.

Second, the 3D TV market price analysis (a) product price segment • market mainstream price segment concentrated in the 3001-8000 yuan September 2013, China's 3D TV market, 3001-8000 yuan a total concentration of nearly 60% of the consumer attention , is the mainstream price segment of the market. The difference from last month is that the proportion of attention in the price segment of 5001-8,000 yuan this month rose from 25.6% in August to 28.9% in this month, an increase of 3.3%, and the proportion of attention in the price segment of 3001-5000 yuan fell to 29.7. %, the gap between the two narrowed to less than one percentage point.

(II) Average market price • Average price of 3D TV market in September was 6,102 yuan From the aspect of product average price, in September 2013, the average price of China's 3D TV market was 6,102 yuan, which was higher than the 5167 yuan of the overall market, but the same Compared with August, it dropped by 261 yuan, which was a 4.1% drop from the previous quarter.

(3) Average price of the brand • The average price of Konka's products is relatively lowest, at 4723 yuan. From the perspective of specific brands, the average price of Samsung and Sharp products exceeded 10,000 yuan in the 3D TV market this month, being 10,496 yuan and 10,364 yuan respectively. . In addition, the average price of Konka's products is relatively low, only 4723 yuan, is also the only brand in the ten brands in the average price of less than 5,000 yuan.

III. Price Analysis of Smart TV Market (I) Product Price Segment • The proportion of the price segment below 3,000 yuan rose sharply in September 2013, China's smart TV market, under the influence of low price of Xiaomi smart TV, 3,000 yuan this month The proportion of attention in the following price segments has risen sharply, from 6.7% in August to 19.8% in September, an increase of 13.1%. While 5001-8,000 yuan continued to be the most popular price segment for consumers this month, the concern for the previous month showed a slight decline, at 25.7%.

(II) Average price of the market • Average price of smart TV market in September was RMB 6217 From the aspect of product average price, in September 2013, the average price of China's smart TV market was RMB 6217, which was higher than the overall TV market and 3D TV market. However, this month was affected by the low price of millet TV. Compared with August, it dropped sharply by 847 yuan and fell by as much as 12.0%.

(III) Average price of the brand • The average price of the products of Xiaomi TV is relatively lowest, which is RMB 2999. From the perspective of specific brands, the average price of Sharp's products is relatively highest in the smart TV market this month, reaching RMB 10,649, which is also the only average price. Million brand; In the remaining brands, millet TV's average product price is relatively lowest, only 2999 yuan, the price advantage is more obvious.

IV. Comparison of the average price of the overall market and market segment • The highest average price of the smart TV market and the largest decline From the perspective of the average price of products in different markets, the average price of the products in the 3D TV market and smart TV market is higher than that of the overall market, and smart The average price of television products is relatively the highest, reaching 6,217 yuan. Compared with August, the average price of all major markets has declined this month, and the smart market has seen the largest decline, reaching 847 yuan.