Recently, Samsung Electronics' LED TV sales strength has increased, and the internal plan to increase its annual shipment target has increased by 50%, from 10 million units to 15 million units. LED factory Jingdian, Yiguang and Dongbei, Chi Mei and AUO of LED panel, Hon Hai of assembly plant, and Ruiyi and Zhongguang of backlight module factory will benefit.
At the beginning of the year, Samsung announced that its global sales target for LED TV is 10 million units, which has tripled from 2009. Recently, Samsung felt that shipments have increased, and once again raised its shipment target to 15 million units, accounting for more than 40% of its TV shipments, and has already placed orders with upstream materials and component suppliers.
It is reported that the main area of ​​Samsung LED TV hot sale is the mainland, and there are many local consumers. People with high consumption power prefer to buy large-size LED TVs. In addition, LED TV gross margin is better than traditional LCD TVs, manufacturers want to increase profitability by investing in LED TV.
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