The State Administration of Radio, Film and Television issued a series of "linked boxing", which drove the booming Internet TV industry step by step into a blind alley. Smart TVs are encountering an unprecedented "ice bucket challenge", which makes the box have to find a new way out.
The connection between the education industry and the Internet has emerged as early as ten years ago. It was primarily based on distance education, online education, and online promotion. Due to its huge market, fierce competition, and high degree of dispersion, the online promotion of the education industry has been highly valued by organizations. In 2012, Baidu’s income from educational keyword placement exceeded RMB 4 billion, which is a source of scattered and huge online traffic. It has become the theoretical basis for a large number of entrepreneurial platform models at this stage. In April 2013, the Ministry of Industry and Information Technology, the National Development and Reform Commission and other eight departments jointly issued the “Opinions on the Implementation of the Special Action for Broadband China 2013â€, and the comments clearly stated that: In the future, 180,000 3G base stations will be added, and new fixed broadband access Internet users will be added. 25 million households have achieved broadband access to 5000 primary and secondary schools in impoverished rural areas and launched the “Broadband Network School-to-School Link†project. The Ministry of Education also issued the “Circular on Implementing the School-to-School Communication Project in Primary and Secondary Schools†in an effort to ensure that about 90% of primary and secondary schools nationwide will be able to access the Internet and improve the quality of teaching in the next 10 years. Box manufacturers have also focused their attention on the TV education market. Education may be another option for the rebirth of STBs.
1, Baidu film stick first test water primary education
In September, the Internet giant Baidu signed a cooperation agreement with the education institutions in Hebei Province. Its Baidu film stick, a smart hardware product, first entered primary school to promote the development of online education in primary and secondary schools, and helped the construction of campus high-tech and information technology.
It is understood that Baidu has installed the Internet TV box Baidu Shadow Stick 2S+ for all the classrooms in the school’s core pilot sites. In addition, it also provides a web-based service for real-time updating of teaching content, making it difficult to produce and update harder for the school’s online education courseware. Resolved. Teachers can easily connect closed-circuit televisions in the classroom through Baidu's video sticks and play the local courseware directly on the big screen of the TV. This is truly a dual-screen linkage teaching demonstration. Baidu's “one-button†product operation mode enables teachers to teach Easily and quickly operate.
2, "Yue Me" smart set-top box into educational applications
On September 23, China Telecom officially opened an appointment for the Yuemei Smart Set-Top Box. Users can make an appointment for this new smart home terminal product in China Telecom's online business office and handheld business office.
It is understood that China Telecom's first "Yueme" smart set-top box integrates six major applications of people's livelihood, education, health, shopping, games and entertainment, providing users with integrated smart home solutions. Not only provide more abundant TV channels and massive HD video on demand services, but also for ordinary people's clothing, food, housing and transportation, can provide a comprehensive family information service, including vehicle violations, express delivery information, the same day vegetable prices, weather, social security and provident fund and other life-related information . It is reported that Yueme smart set-top box will be officially sold on October 16.
3, ZTE set-top box series focus on distance education
ZTE Corporation has introduced standard set-top boxes, high-definition set-top boxes and intelligent high-definition set-top boxes to meet the diversified needs of different markets and different users. ZTE plans to achieve differentiated competition through the launch of next-generation home media information center products that integrate convergent signaling, media, storage, control, and various services to maintain market and product leadership.
It is reported that these set-top boxes provide a wide range of value-added services for the home users to provide digital home total solutions, such as visual communication, games, community business, distance education, good friends TV, telemedicine, etc., among which distance education provides users with New experiences and feelings.
4, E Lebao is committed to children's education
"E Lebao" is a brand new series under Shenzhen Taili Information Technology Co., Ltd., covering Android TV boxes, Android set-top boxes, multi-touch, interactive education and more.
E Lebao R & D network education set-top box for children and children stage learning knowledge. Based on the functions of the original set-top box, a large number of new E-Lube original educational contents are introduced. According to different ages, children are guided to conduct life learning and are suitable for children to learn and grow.
5, Jinglun electronic cloud audio and video intelligent machine children's education section
Earlier, Jinglun Electronics released H1S, H2S and H1Pro three cloud audio and video smart machines. It is worth mentioning that these three cloud audio and video smart machines have been added to all the functional modules of the old H series. Children's education, family health and other functional sections.
The addition of this functional module makes the new products of Cloud Audio and Audio fully cover the use groups neglected by other network set-top boxes, covering the consumer age range of cloud audio/video intelligent machines more widely. A machine can fully meet the needs of each family member. Usage requirements.
6, Tsinghua Tongfang set-top box "cloud education" do signboard
Tsinghua Tongfang's set-top box has long been deployed for education. The concept of educational entertainment center has penetrated into all aspects of Tsinghua Tongfang's consumer electronics.
Earlier, Tsinghua Tongfang launched the "10,000 yuan education solution". For remote schools, as long as a satellite receiver, a set-top box and a TV set, no more than 10,000 yuan configuration, you can get Tsinghua authority remote Education, Shenzhen Tongfang’s VOD on-demand system also features education and entertainment as its two main functions. As a product supplier and system integrator in education informatization projects in parts of Gansu Province, Tsinghua Tongfang provides related hardware equipment, application platforms, teaching software and integration services for schools, and provides rich educational content resources. For the underdeveloped areas in the central and western regions, Tsinghua Tongfang has come up with a set of “10,000 yuan schools†consisting of satellite receiving equipment and digital set-top boxes to achieve distance learning in primary and secondary schools at the lowest cost.
At present, the Tsinghua Tongfang set-top box can be seen as a signboard in the market, Tsinghua Tongfang Q7A, Q7B, Q7C network set-top boxes, are marked with the words "living room computer" and "cloud education", the price is 299 yuan, respectively. 399 yuan, 499 yuan.
7. Wycombe NDVD9000 Series Set-top Box Assists Rural Education
The target market for NXP 9000 series set-top boxes from Wycombe Technology is China's vast rural areas. The popularity of set-top boxes in rural areas will help the Chinese government provide distance education for backward and remote residents. As a low-end product, this series of set-top boxes will be mass-produced and sold.
Wang Feng, chairman of Wycombe Technology, said: "Our set-top boxes are not only entertainment tools, but also send e-learning to ambassadors in remote areas. Opera browser allows us to provide people with much-needed content, such as current news and Educational materials."
8, Huaguang intelligent network TV box into the primary and secondary classrooms
Since last year, Huaguang Technology has focused its attention on the TV education market. It is understood that Huaguang Technology is actively responding to the Ministry of Education issued a "Notice on Implementing the School-School Communication Project in Primary and Secondary Schools" and vigorously promotes the development of network education in primary and secondary schools. The notice determines that in the next 10 years, about 90% of primary and secondary schools nationwide will be able to access the Internet and improve the quality of teaching.
Huaguang Science and Technology will install Internet TV boxes in all classrooms of the pilots to provide real-time updates of teaching content, which truly solves the problem of difficult and difficult-to-update school network education courseware. Through the Huaguang TV box, teachers can easily connect the closed-circuit television in the classroom and play the local courseware directly on the big screen of the TV. It is truly a dual-screen linkage teaching demonstration. At the same time, the “one-click†operation mode of the Huaguang TV box allows the teacher to operate quickly and easily during the lecture.
In addition, there are a lot of boxes on the market that sell education banners. For example, the soft-net network set-top box specifically has limpidrose01 parent-child education version; TV-N21 network TV set-top box uses television education, somatosensory games, and video chat as selling points. Education is in the first place; there are even special set-top boxes named Educational Set-Top Boxes, which cost as much as 600 yuan.
2. Under the policy, the education box will usher in the spring of development
In recent years, China's set-top boxes have developed rapidly and China has become the world's largest set-top box manufacturing and manufacturing center. According to statistics, in 2011, China’s digital set-top box market reached 1.5496 billion units; in 2012, China’s set-top box market continued to maintain a steady growth trend, with Cable set-top boxes still occupying an absolutely dominant position, and the development scale of direct-to-satellite STB market was still far away from government planning. The development of terrestrial set-top boxes was lower than market expectations, and the IPTV set-top box market continued to grow in size, with OTT set-top boxes emerging. As of September 2013, China’s set-top box market had exceeded 260 million units, an increase of 46.742 million units compared to the end of 2012. More than 20%; In the first half of 2014, the network set-top box market was unprecedentedly prosperous, a hundred schools of thought contend, hundreds of flowers blossomed, IT cafes, traditional household appliance companies, and established manufacturers of high-definition players poured into the Internet set-top box market.
In the second half of this year, after the intervention of the Directorate-General, the box market entered a contraction and consolidation period. However, this can't stop the trend of set-top boxes becoming the dominant players in home entertainment. With the diversification of services, set-top box functions have become more and more complex, and the degree of integration has become higher and higher, and the rate of replacement of new products has also become faster and faster. The intelligent set-top box will play an increasingly important role in the digitalization process in China, providing families with rich and comprehensive information services such as communication, entertainment, home appliance control, and security.
However, “there is no rule without a radius.†According to the policy of the General Administration of Statistics, the box must be “controllable and controllableâ€. If the box is not in the content of this piece of the appetite for the Directorate of Administration, then it is no good. Strong countries must first be taught in a strong way. Education is always the "darling" of policy. In this fiercely competitive era, families and individuals attach great importance to education and their requirements are very high. In addition, the intelligent, large-screen, multi-screen, and interactive television have undoubtedly made television a point of interest for people to learn. In short, the set-top box is integrated into education and is blessed by policies. The education set-top box will usher in the spring of development.
In accordance with the strategic plan for the National Outline for the Medium- and Long-Term Education Reform and Development Plan (2010-2020), China is currently building a national open university and has adopted the “Constitution of the National Open Universityâ€. At the same time, the Ministry of Education is also actively promoting the construction of MOOC curriculum content, and requires that all 985 colleges and universities must begin to provide such courses and give corresponding course production subsidies.
At the same time, the outline also further clarified and put forward the concept of “educational information networkâ€, and further supported the accelerated development of e-schoolbags as a “policy information networking terminal†in policy. The former State Press and Publication Administration clearly included e-schoolbags in the news. In the “Twelfth Five Year Plan†of the publishing industry, the Ministry of Education then took the lead in setting up an e-sale package pilot in Shanghai Hongkou. The issuance of the "Several Opinions on Promoting Information Consumption and Expanding Domestic Demand" and the "Circular on the Issuance of the "Broadband China Strategy" and Implementation Plan of the State Council have also further demonstrated the government's determination to support the development of the information industry and further enhanced the development of the Internet education market. heat.
In the past year, BAT's Big Three and Qihoo, Netcom and other Internet companies, who are well-prepared for their layout, have all stepped into the field of education. Alibaba used Alipay to protect the trust in online education. Baidu relied on its core search advantage. The acquisition of 91 mobile assistants further enhanced its search capabilities on mobile; Tencent further used WeChat to firmly connect users to socialize. Hold in hand. These Internet giants have a deep understanding of the needs of users and have a strong guiding role in consumer behavior. They will attract more groups to enter online education.
Third, calm thinking, education box is not so good to do
It is worth mentioning that although the current concept of online education, including the education box, is very hot and the enthusiasm for capital injection is high, the actual user usage and payment situation is not satisfactory, only a few profit can be made, and the scale of the network can be used. Did not show up.
Online education, including the education box, is a change in the way of education. If only from the perspective of technology and model, the current level in China does not lag behind. Our gap lies mainly in students' active learning awareness and paying awareness. However, the opportunity of the market does not come from the social awareness of catering to products, just like the “trust†barrier of e-commerce in the early years: Opportunity will not give a shout to “everybody sincerelyâ€, but it needs to put forward solutions similar to Alipay. It seems that educational boxes are not so good.
The so-called road is always twists and turns! So how do educational boxes look for breakthroughs? The 2014 Asia-Pacific OTT Summit will feature an “Application OTT Special Session†to open up a new perspective on the prospects for interpretation of TV education.
The connection between the education industry and the Internet has emerged as early as ten years ago. It was primarily based on distance education, online education, and online promotion. Due to its huge market, fierce competition, and high degree of dispersion, the online promotion of the education industry has been highly valued by organizations. In 2012, Baidu’s income from educational keyword placement exceeded RMB 4 billion, which is a source of scattered and huge online traffic. It has become the theoretical basis for a large number of entrepreneurial platform models at this stage. In April 2013, the Ministry of Industry and Information Technology, the National Development and Reform Commission and other eight departments jointly issued the “Opinions on the Implementation of the Special Action for Broadband China 2013â€, and the comments clearly stated that: In the future, 180,000 3G base stations will be added, and new fixed broadband access Internet users will be added. 25 million households have achieved broadband access to 5000 primary and secondary schools in impoverished rural areas and launched the “Broadband Network School-to-School Link†project. The Ministry of Education also issued the “Circular on Implementing the School-to-School Communication Project in Primary and Secondary Schools†in an effort to ensure that about 90% of primary and secondary schools nationwide will be able to access the Internet and improve the quality of teaching in the next 10 years. Box manufacturers have also focused their attention on the TV education market. Education may be another option for the rebirth of STBs.
First, the major brands have made moves, television education into the main battlefield
1, Baidu film stick first test water primary education
In September, the Internet giant Baidu signed a cooperation agreement with the education institutions in Hebei Province. Its Baidu film stick, a smart hardware product, first entered primary school to promote the development of online education in primary and secondary schools, and helped the construction of campus high-tech and information technology.
It is understood that Baidu has installed the Internet TV box Baidu Shadow Stick 2S+ for all the classrooms in the school’s core pilot sites. In addition, it also provides a web-based service for real-time updating of teaching content, making it difficult to produce and update harder for the school’s online education courseware. Resolved. Teachers can easily connect closed-circuit televisions in the classroom through Baidu's video sticks and play the local courseware directly on the big screen of the TV. This is truly a dual-screen linkage teaching demonstration. Baidu's “one-button†product operation mode enables teachers to teach Easily and quickly operate.
2, "Yue Me" smart set-top box into educational applications
On September 23, China Telecom officially opened an appointment for the Yuemei Smart Set-Top Box. Users can make an appointment for this new smart home terminal product in China Telecom's online business office and handheld business office.
It is understood that China Telecom's first "Yueme" smart set-top box integrates six major applications of people's livelihood, education, health, shopping, games and entertainment, providing users with integrated smart home solutions. Not only provide more abundant TV channels and massive HD video on demand services, but also for ordinary people's clothing, food, housing and transportation, can provide a comprehensive family information service, including vehicle violations, express delivery information, the same day vegetable prices, weather, social security and provident fund and other life-related information . It is reported that Yueme smart set-top box will be officially sold on October 16.
3, ZTE set-top box series focus on distance education
ZTE Corporation has introduced standard set-top boxes, high-definition set-top boxes and intelligent high-definition set-top boxes to meet the diversified needs of different markets and different users. ZTE plans to achieve differentiated competition through the launch of next-generation home media information center products that integrate convergent signaling, media, storage, control, and various services to maintain market and product leadership.
It is reported that these set-top boxes provide a wide range of value-added services for the home users to provide digital home total solutions, such as visual communication, games, community business, distance education, good friends TV, telemedicine, etc., among which distance education provides users with New experiences and feelings.
4, E Lebao is committed to children's education
"E Lebao" is a brand new series under Shenzhen Taili Information Technology Co., Ltd., covering Android TV boxes, Android set-top boxes, multi-touch, interactive education and more.
E Lebao R & D network education set-top box for children and children stage learning knowledge. Based on the functions of the original set-top box, a large number of new E-Lube original educational contents are introduced. According to different ages, children are guided to conduct life learning and are suitable for children to learn and grow.
5, Jinglun electronic cloud audio and video intelligent machine children's education section
Earlier, Jinglun Electronics released H1S, H2S and H1Pro three cloud audio and video smart machines. It is worth mentioning that these three cloud audio and video smart machines have been added to all the functional modules of the old H series. Children's education, family health and other functional sections.
The addition of this functional module makes the new products of Cloud Audio and Audio fully cover the use groups neglected by other network set-top boxes, covering the consumer age range of cloud audio/video intelligent machines more widely. A machine can fully meet the needs of each family member. Usage requirements.
6, Tsinghua Tongfang set-top box "cloud education" do signboard
Tsinghua Tongfang's set-top box has long been deployed for education. The concept of educational entertainment center has penetrated into all aspects of Tsinghua Tongfang's consumer electronics.
Earlier, Tsinghua Tongfang launched the "10,000 yuan education solution". For remote schools, as long as a satellite receiver, a set-top box and a TV set, no more than 10,000 yuan configuration, you can get Tsinghua authority remote Education, Shenzhen Tongfang’s VOD on-demand system also features education and entertainment as its two main functions. As a product supplier and system integrator in education informatization projects in parts of Gansu Province, Tsinghua Tongfang provides related hardware equipment, application platforms, teaching software and integration services for schools, and provides rich educational content resources. For the underdeveloped areas in the central and western regions, Tsinghua Tongfang has come up with a set of “10,000 yuan schools†consisting of satellite receiving equipment and digital set-top boxes to achieve distance learning in primary and secondary schools at the lowest cost.
At present, the Tsinghua Tongfang set-top box can be seen as a signboard in the market, Tsinghua Tongfang Q7A, Q7B, Q7C network set-top boxes, are marked with the words "living room computer" and "cloud education", the price is 299 yuan, respectively. 399 yuan, 499 yuan.
7. Wycombe NDVD9000 Series Set-top Box Assists Rural Education
The target market for NXP 9000 series set-top boxes from Wycombe Technology is China's vast rural areas. The popularity of set-top boxes in rural areas will help the Chinese government provide distance education for backward and remote residents. As a low-end product, this series of set-top boxes will be mass-produced and sold.
Wang Feng, chairman of Wycombe Technology, said: "Our set-top boxes are not only entertainment tools, but also send e-learning to ambassadors in remote areas. Opera browser allows us to provide people with much-needed content, such as current news and Educational materials."
8, Huaguang intelligent network TV box into the primary and secondary classrooms
Since last year, Huaguang Technology has focused its attention on the TV education market. It is understood that Huaguang Technology is actively responding to the Ministry of Education issued a "Notice on Implementing the School-School Communication Project in Primary and Secondary Schools" and vigorously promotes the development of network education in primary and secondary schools. The notice determines that in the next 10 years, about 90% of primary and secondary schools nationwide will be able to access the Internet and improve the quality of teaching.
Huaguang Science and Technology will install Internet TV boxes in all classrooms of the pilots to provide real-time updates of teaching content, which truly solves the problem of difficult and difficult-to-update school network education courseware. Through the Huaguang TV box, teachers can easily connect the closed-circuit television in the classroom and play the local courseware directly on the big screen of the TV. It is truly a dual-screen linkage teaching demonstration. At the same time, the “one-click†operation mode of the Huaguang TV box allows the teacher to operate quickly and easily during the lecture.
In addition, there are a lot of boxes on the market that sell education banners. For example, the soft-net network set-top box specifically has limpidrose01 parent-child education version; TV-N21 network TV set-top box uses television education, somatosensory games, and video chat as selling points. Education is in the first place; there are even special set-top boxes named Educational Set-Top Boxes, which cost as much as 600 yuan.
2. Under the policy, the education box will usher in the spring of development
In recent years, China's set-top boxes have developed rapidly and China has become the world's largest set-top box manufacturing and manufacturing center. According to statistics, in 2011, China’s digital set-top box market reached 1.5496 billion units; in 2012, China’s set-top box market continued to maintain a steady growth trend, with Cable set-top boxes still occupying an absolutely dominant position, and the development scale of direct-to-satellite STB market was still far away from government planning. The development of terrestrial set-top boxes was lower than market expectations, and the IPTV set-top box market continued to grow in size, with OTT set-top boxes emerging. As of September 2013, China’s set-top box market had exceeded 260 million units, an increase of 46.742 million units compared to the end of 2012. More than 20%; In the first half of 2014, the network set-top box market was unprecedentedly prosperous, a hundred schools of thought contend, hundreds of flowers blossomed, IT cafes, traditional household appliance companies, and established manufacturers of high-definition players poured into the Internet set-top box market.
In the second half of this year, after the intervention of the Directorate-General, the box market entered a contraction and consolidation period. However, this can't stop the trend of set-top boxes becoming the dominant players in home entertainment. With the diversification of services, set-top box functions have become more and more complex, and the degree of integration has become higher and higher, and the rate of replacement of new products has also become faster and faster. The intelligent set-top box will play an increasingly important role in the digitalization process in China, providing families with rich and comprehensive information services such as communication, entertainment, home appliance control, and security.
However, “there is no rule without a radius.†According to the policy of the General Administration of Statistics, the box must be “controllable and controllableâ€. If the box is not in the content of this piece of the appetite for the Directorate of Administration, then it is no good. Strong countries must first be taught in a strong way. Education is always the "darling" of policy. In this fiercely competitive era, families and individuals attach great importance to education and their requirements are very high. In addition, the intelligent, large-screen, multi-screen, and interactive television have undoubtedly made television a point of interest for people to learn. In short, the set-top box is integrated into education and is blessed by policies. The education set-top box will usher in the spring of development.
In accordance with the strategic plan for the National Outline for the Medium- and Long-Term Education Reform and Development Plan (2010-2020), China is currently building a national open university and has adopted the “Constitution of the National Open Universityâ€. At the same time, the Ministry of Education is also actively promoting the construction of MOOC curriculum content, and requires that all 985 colleges and universities must begin to provide such courses and give corresponding course production subsidies.
At the same time, the outline also further clarified and put forward the concept of “educational information networkâ€, and further supported the accelerated development of e-schoolbags as a “policy information networking terminal†in policy. The former State Press and Publication Administration clearly included e-schoolbags in the news. In the “Twelfth Five Year Plan†of the publishing industry, the Ministry of Education then took the lead in setting up an e-sale package pilot in Shanghai Hongkou. The issuance of the "Several Opinions on Promoting Information Consumption and Expanding Domestic Demand" and the "Circular on the Issuance of the "Broadband China Strategy" and Implementation Plan of the State Council have also further demonstrated the government's determination to support the development of the information industry and further enhanced the development of the Internet education market. heat.
In the past year, BAT's Big Three and Qihoo, Netcom and other Internet companies, who are well-prepared for their layout, have all stepped into the field of education. Alibaba used Alipay to protect the trust in online education. Baidu relied on its core search advantage. The acquisition of 91 mobile assistants further enhanced its search capabilities on mobile; Tencent further used WeChat to firmly connect users to socialize. Hold in hand. These Internet giants have a deep understanding of the needs of users and have a strong guiding role in consumer behavior. They will attract more groups to enter online education.
Third, calm thinking, education box is not so good to do
It is worth mentioning that although the current concept of online education, including the education box, is very hot and the enthusiasm for capital injection is high, the actual user usage and payment situation is not satisfactory, only a few profit can be made, and the scale of the network can be used. Did not show up.
Online education, including the education box, is a change in the way of education. If only from the perspective of technology and model, the current level in China does not lag behind. Our gap lies mainly in students' active learning awareness and paying awareness. However, the opportunity of the market does not come from the social awareness of catering to products, just like the “trust†barrier of e-commerce in the early years: Opportunity will not give a shout to “everybody sincerelyâ€, but it needs to put forward solutions similar to Alipay. It seems that educational boxes are not so good.
The so-called road is always twists and turns! So how do educational boxes look for breakthroughs? The 2014 Asia-Pacific OTT Summit will feature an “Application OTT Special Session†to open up a new perspective on the prospects for interpretation of TV education.
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