Explore the new blue ocean in the LED industry

When it comes to customization, people may first think of it as "tailored". In fact, customization is not limited to the field of shoes and clothes - light can also be customized. "According to the different targets of attraction, set different spectra to achieve different results." Experts said that at present the relevant aspects of Quanzhou are planning to build a special spectrum application technology research institute to explore new uses beyond LED lighting, such as mosquito control, tea, etc. To create a new blue ocean industry.

LED industry environment improved

Thanks to the improvement of the international environment and support from domestic policies, the LED industry that has just experienced three years of cold winter is gradually picking up. Recently, the LED industry has been in short supply from chips to packaging plants. Industry insiders expect that with the start of the LED lighting market, the industry will usher in rapid growth.

Why is market demand so prosperous? According to the analysis of the industry, the price of LED lamps has dropped after several years of technical upgrading, and it has the advantage of competing with ordinary lighting.

"Before the ordinary lighting with the same power is 50 yuan, but the LED may be 150 yuan. Now under the same conditions, the price of LED lights can be reduced to about 100 yuan, or even the lowest." Related sources said that after several years of market cultivation, more Many consumers are aware of the environmental protection and emission reduction advantages of LED lamps, and demand is driven up. In this context, some companies that do not use LED borders have also rushed into the LED field through different channels and divided the LED market pie.

As early as 2003, BYD, the car king, began to set foot in the lighting industry and established itself in the LED industry for ten years. Many household appliance giants like TCL and LG have also squeezed into the LED industry and have introduced lighting products. Near the end of 2013, Hebei Iron and Steel Group announced that Tangsteel Chuangyuan Fangda Co., Ltd. and South Korea’s Pohang ICT Co., Ltd. jointly established Tanggang Pohang (Tangshan) New Light Source Co., Ltd. and formally entered the LED industry. Some people even speculated that Lei Jun will lead Xiaomi to enter the field of LED lighting, because only layout lighting, Xiaomi's smart home strategy will be more complete.

"More competition, price tends to be transparent, and the profitability of the company has become smaller, and the days of Quanzhou-related SMEs are not as good as they are." Industry sources said.

Technological innovation and development of "light artifacts"

In recent years, Quanzhou's LED industry has also matured. After experiencing international anti-dumping and other incidents, many companies began to try to increase profitability through technological innovation. The reporter recently saw a small C shop in Taobao, which has a "anti-mosquito artifact." "It's not worth the money." Lin Jieben, general manager of Quanzhou Shiguang Lighting Technology Co., Ltd., said that prior to this, Everbright has had business contacts with Southeast Asia. One day in March of this year, he called a customer in Southeast Asia and inadvertently learned that the customer's child was ill and hospitalized. It turned out that the client's children were bitten by local poison mosquitoes and must be sent to the hospital for treatment. He does not mean that. Lin Jieben suddenly had an idea: Southeast Asia has hot weather all year round, mosquitoes raging, if we can develop a mosquito lamp to deal with these mosquitoes, is it not a market?

Lin Jieben, who is a technician, used the principles of optics to study the LED light and developed the favorite spectrum of mosquitoes. "First use this kind of environmentally friendly light to attract mosquitoes, and then use the wind to suck it into the internal grid to eventually eliminate mosquitoes." He said that this is actually the result of a price war. He wants to use this new technology to develop the domestic market. Due to the lack of channels, he is currently "committing himself" to the line. He then hopes to establish a research institute to further unite his counterparts in Quanzhou to study the use of LED in special areas.

Quanzhou's private economy is a major feature of the "all leaders" of the physical industry, in order to further tap the market, Quanzhou LED industry is exploring the matching of custom spectrum solutions and physical industries.

"We are still optimizing a 'tea color selection lamp' that is specifically designed for the optimization of the final tea processing process." According to industry sources, this lamp will establish contact with the Anxi tea industry. “Originally a similar tea device cost as much as several hundred thousand yuan, but now the price of a single lamp is only a few hundred dollars.” The relevant personage says, once the technology is ripe to market, the market competitiveness is self-evident. The principle is almost the same as that of the “anti-mosquito artifact”. According to the principle of optics, the best reflected light that can be distinguished by the naked eye is developed, which helps tea farmers quickly identify high-quality tea.

In addition, Quan Quan has applied LED technology to medical and planting fields. “We have developed 'agricultural lighting fixtures' that can increase the speed of growth of crops. In the first half of 2013, QuanQi cooperated with foreign medical institutions to develop the best protection against jaundice on the basis of obtaining information on the role of light on the human body. Effect lighting fixtures.

Lin Jieben said that he intends to use the spectral setting in the traditional footwear field to improve the detection level of finished products. For example, the fill of down jackets should be mainly white goose feathers, but how to ensure the white goose content in the factory's clothes? "This subject is very difficult and we are trying to find the best solution," he said.

Research demand point docking consumer market

“Our company's main sales battlefield is in Europe and Southeast Asia, and each region has a stable partner.” Lin Jieben also stressed that companies do not have to do everything, as long as they focus on one point. In addition, he specifically mentioned that the development of all new products will inevitably require the protection of intellectual property rights. As long as there are channels, he believes that the principle of spectrum customization of LED can also find new markets in beauty, warehouse, and other aspects.

At present, lighting products of Quanzhou LED enterprises mainly take the foreign trade market, while special-use products take special channels, such as e-commerce channels, such as specific medical unit channels.

"This kind of sales expansion is definitely not fast enough." Su Jing, a senior consultant in the marketing field in Quanzhou, said that for small and medium-sized LED companies with strong technology, both the foreign trade market and the domestic market must first learn how to "give up" and find Matching partners, enterprises out of technology products, the other side out of the channel sales. If there is no order for sales, the so-called Institute will become a tree without any roots. Taking the "anti-mosquito artifact", there are already many similar products on the market. Although the principle is very special, consumers do not have the patience to understand science. They only pay attention to practicality and benefits. She suggested that this principle could be further connected with the traditional industries, with the currently popular outdoor riding industry docking, change the external form, and the combination of outdoor equipment with bicycles and shoes may be able to achieve more direct sales.

Zhong Minglang, a brand marketing person who serves tea companies in Quanzhou, also believes that for the branded tea companies, the above-mentioned “tea color selection lamp” is indeed very competitive in terms of price, but the key is to have product stability. Therefore, when a company is developing a new market, it must first of all be clear about what its own products should be sold to and whether the target needs it. This requires early, massive, accurate and scientific data analysis. Once confirmed, you can actively find partners.