In Shenzhen, a war is played every day, and every day you experience a life and death.
Hey, hey...
In a factory beside the Shenzhen Longda Expressway, one of the formed VR glasses was being sent to Xiao Gao with the assembly line. He skillfully labeled, packed, and quickly placed the return line. Like the 30 companions on the production line, he repeats one to two actions from morning to night. Every day, Xiaogao posted 3,000 VR glasses and completed the package. When you encounter overtime, there are as many as 5,000.
The picture shows Xiao Gao is packing VR glasses
The packaged VR glasses are loaded into large boxes, which are then transported by the cart to the downstairs and loaded into large trucks that have been waiting for a long time. These trucks are only ready to be fully loaded and ready to go to the terminal. There, these VR glasses will be sent to the other side of the ocean - the United States Wal-Mart.
Xiao Gao doesn't know where these VR glasses will go when he is handed, and he doesn't care. He only knows that the factory has added a few more wires to make VR glasses. He hopes that he can be more proficient, so that he can install more boxes every day and get a higher salary.
The scenes of the VR companies that have burst out of these days are not the same as wages, layoffs, delays, insolvency, and difficulties in survival. The scene here is really hot.
The person in charge of the factory, Gu Lele, told the reporter that the previous order had just received 3 million orders from American customers, and the flow line had been expanded to eight. In order to deliver before Christmas Eve, the workers worked overtime and worked hard. The manpower was not enough. .
It is estimated that 8 pull wires can produce about 30,000 VR glasses per day, and the shipment size is one million in one month. According to Gu Lele, there are about 10 factories in this size in Shenzhen, and one of the super-large factories has a daily shipment of 300,000-500,000 units. In addition, there are 100 large and small workshops in Shenzhen, with a daily shipment of 3,000 units. In this way, the monthly shipment of Shenzhen VR glasses will not be less than 20 million units.
The picture shows a small workshop in Shenzhen is producing VR glasses.
"In September, the market was good, and it is estimated that it will reach 30 million units." Gu Lele vowed, "The 10 million units that had burst out before the media have already surpassed."
Speaking of this wave of VR in Shenzhen, it can be traced back to 2014.
At that time, the storm mirror was just born, and Shenzhen began to move.
However, market feedback is not good. Thousand Magic Mirror is the first team in Shenzhen to enter VR glasses. It has already entered the market as early as the second half of 2014. Today, Thousand Magic Mirror has become the most successful model of offline channels. Almost half of VR glasses in Huaqiang North Electronics Market The store is branded with the "Thousand Magic Mirror". Chen Li, a founding team member, told reporters that in 2014, the team was bleeding, and lost 800,000 per month. Like the 1000-magic, from the end of 2014 to the first half of 2015, most of the teams involved in VR glasses were losing money.
However, since the second half of 2015, the Shenzhen VR market has entered a period of rapid growth. During this period, a box named VR BOX suddenly fired. This is a product produced by Juzhong Chuang Company. The boss told the reporter that I don’t know why, VR BOX is inexplicably becoming a burst, selling the best in Shenzhen, and the foreigner recognizes this brand.
"After December last year, sales began to rise upwards. Before this, there were 2,000 units a day; but in December, the amount of customers wanted to grow up and it was out of stock. From that time on, we started. Increase production capacity." Mr. Fang said.
The popularity of the VR glasses market continues to climb.
In the blink of an eye, 2016. With the global top three HTC, Oculus, and Sony announced the pre-sale and shipment time, the concept of VR began to stir up violently. With the wind of investment and the promotion of overseas porn sites, a new round of VR has been launched around the world. heat. As the largest exporter of consumer electronics in the world, Shenzhen is the first to feel the enthusiasm and madness of this trend.
Since March 2016, the Shenzhen VR glasses market has entered an outbreak. "In March, we were able to get 20,000 units a day. It was still not enough. We have been out of stock and out of stock. The shipments are too big. At that time, we will play the full amount first and then ship again." Mr. Fang said, “Customers are going straight to the factory to wait, how much to take away immediately.†The market’s momentum has made everyone see this profitable business. For a time, a large number of people began to enter, the original mobile phone, mobile power, watch, flat, all come, have increased the VR production line.
As long as it is a hot-selling product, such as VR BOX, there are a large number of imitations on the market, and the VR market is mixed.
The picture shows the VR BOX imitation of the small workshop door.
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