[Global Network Science and Technology reporter Wang Nan] In the tide of the sharing economy, capital has entered the office. With the advent of the rainy season, sharing umbrellas have also entered the public eye.
On May 21, the sharing umbrella project "Spring Bamboo" announced that it had won 5 million yuan angel round of financing, the investor did not disclose. It is reported that "Spring Rain" has not yet landed. The project is expected to lay the first batch of 100,000 products in Beijing and Shanghai in June. The product form of "Spring Bamboo Shoots" includes the matching of clear umbrellas and pile drivers, and the environmental design of the launch point under the line is to be based on Shang Chao and hotels. Users can use the public number or small program, a deposit of 59 yuan, free for 24 hours, and 1 yuan per day thereafter.
It seems that each investor has sharpened his head to the development of the sharing economy, and feel that as long as it is shared, consumers can be willing to pay.
Li Yongqiu, the founder of "Spring Bamboo Shoots," introduced that compared to bicycles and charging treasures, umbrellas are low-cost, not low-frequency, and can cover indoor and outdoor scenes. They can earn profits through umbrella rental, advertising revenue, umbrella customization, and data appreciation. Compared to the off-line melee of shared bicycles and charging treasures, Li Yongqiu believes that the real barrier to sharing umbrellas lies in the Business Development (BD) team, which is the distribution channel and the launch scale.
According to statistics, bamboo shoots are not the first shared umbrella project. In Shenzhen, as early as 2012, Shenzhen Metro’s “Love Red Umbrella†has appeared. This sharing red umbrella is free for the public to borrow, no deposit, no identity verification, only need to register personal name, contact telephone to borrow. However, this approach is also not successful. Because of the trust problem, this love activity did not succeed.
At the end of 2016, the team started to create social models that shared umbrellas, such as public projects of Wuhan University and Hong Kong University, “Umbrella†and “umbrella here,†but this type of social sharing created by young students Umbrellas are also "born dead."
Compared with the above projects, it is clearly "lucky" to get financing first before landing. After all, like the sharing of bicycles, charging treasures and other models, the early investment in shared umbrellas will be enormous. According to industry insiders, in addition to the large number of umbrellas available for rent, there are also large amounts of financial support for machinery, equipment, and venue admission fees. The first step to getting money and relying on capital to burn money is more conducive to rapid expansion of its online presence.
Compared to the "spring bamboo shoots," another shared umbrella company named "Magic Umbrella" has launched shared umbrella terminal machines in some areas of Guangzhou. It only needs a code recharge to take a long handle umbrella. After the umbrellas are used up, the public only needs to put the umbrellas into the terminal machines, and the umbrellas will automatically move in and wait until the corresponding indicator light is extinguished.
At the same time, according to Shen Wei, the person in charge of the platform, from the next month, the terminal machines sharing umbrellas will be stationed in Shanghai. Each “Magic Umbrella†deposit will be around RMB 30 and will be charged at RMB 1 every 12 hours. After the deposit has been paid, If you do not return the umbrella, you will still be billed. In addition, if you find that a user has not returned the item within 7 days after taking the umbrella, it will be considered as an umbrella loss. The deposit will be deducted and the cost of an umbrella will be deducted. The deposit is almost the same, so that no one will monopolize the umbrella.
In addition to the "Magic Umbrella," there are Shenzhen shared umbrella "e umbrella." The "e umbrella" umbrella officially landed in Shenzhen on May 20 and was developed by Shenzhen Yiwu Technology Co., Ltd. According to Zhao Shuping, the founder of the company, "e umbrella" can cover the rain on a rainy day and can be shaded on a sunny day. It can also act as a walking stick for middle-aged and old people. The lease of the project is similar to the sharing of bicycles. A smart lock has been added to the handle of the umbrella. Citizens want to use "e-umbrella" to scan and download the APP registration to complete the payment of the deposit and rent. The development and operating costs of "e-Umbrella" reached 90 yuan, but the current deposit is only 19 yuan, and the rent is 0.5 yuan per half-hour. Up to now, the "e-umbrella" volume has reached 30,000 and registered users have reached 70,000.
It is worth mentioning that “e umbrella†plans to put 30 million “e umbrellas†in first- and second-tier cities in China in 2017, and plans to launch 50 million “e umbrellas†globally in 2018.
Zhao Shuping also revealed that in recent days, “e-Umbrella†has completed an angel round of financing of 10 million yuan, and the investor is Seno Ventures (Shenzhen) Investment Management Co., Ltd.
Just as Su Shi wrote in the title “The West Forest Wall,†“Across the landscape, the peaks are different from each other.†Each investor and institution has its own investment logic and method, and will face the same project. There are thousands of different opinions.
According to China's Sharing Economic Development Report 2017, it is estimated that in 2016 China's share of economic market transactions was about 345 billion yuan, up 103% over the previous year; the total number of participants reached 600 million, an increase of 100 million over the previous year. about. The report predicts that in the next few years, China’s sharing economy will maintain an average annual growth rate of about 40%. So sharing umbrellas can also develop as well as the previous two.
Although the business model of shared umbrellas is the same as that of shared bicycles, it is operated in the form of deposit + charge. However, sharing cheap umbrella deposits makes the project need a lot of capital to occupy the market. When the shared umbrellas bloom, the oversupply problem is bound to engulf some of the smaller financing companies.
In addition, umbrellas are basically used only on rainy days. If it does not rain, basically no one will rent an umbrella. This is purely on the heavens. If it does not rain for a long time, how can it be profitable? Still no one will hold an umbrella to be a parasol. And umbrellas are daily necessities for many families. Basically, every family has it. It is not as rare as bicycles and KTV. Even if it is forgotten, it will not happen every day. Already everyone has a product, but also need to lease it? Besides taking home, it takes time to remember the umbrella. The time cost is really much higher than the rent of an umbrella.
Just like when sharing the power of BAO, a large number of organizations have called themselves “do not understandâ€, and even investors have bluntly said “This is not a big business. Smartphone battery technology will certainly improve in the near future. Endurance capacity will also be improved. In addition, fast charging technology is being strengthened, which means that the charging treasure market will be affected." However, this “small†industry has quickly brought capital into the game in a short period of time, and it is a fact that it is currently being capitalized by the capital, regardless of whether its business model is clear and whether the industry’s future can really succeed.
Xiong Fen, the founder and president of Nengtu Capital, frankly stated that the threshold for sharing umbrellas is relatively low, and that such projects require more funds to occupy the market. However, whether or not capital is willing to pay is dependent on the specific project and its entry point, and different investment institutions will also have differences in investment principles and logic. However, sharing should be convenient for the people and be digested by umbrella manufacturers. Opportunity for production. “We as investors, regardless of whether the project is a hot spot, are concerned with how the model of the project can realize the most effective and sustained realization and make money while satisfying the market demand,†said Xiong Fen.
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