Two years ago, Facebook released the Instant Article, a tool for loading articles and pictures in the background in advance. Users can enjoy a seamless reading experience when they open articles on Facebook. However, this tool has not been widely used. In order to attract more publishers to use Instant Article, Facebook today introduced new development tools that integrate similar services GoogleAMP and AppleNews.
Facebook said it has received support from some content providers. This new solution from Facebook allows content providers to publish on Facebook articles and other forms of content using Google AMP and Apple News fast loading technology.
Current Instant Article co-publishers include The New York Times, National Geographic, BuzzFeed, NBC, BBC, The Guardian, etc. These content providers need to re-commission their published content to support the new Instant Article SDK. Facebook said GoogleAMP format support is already on the line and AppleNews support will be launched soon.
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