Radio and television network finally "full embrace" smart TV machine!

In the recent period, industry public opinion has shown a terrible fear for smart TVs. Relevant remarks such as "Smart TVs have become a major factor in the loss of cable digital TV users after IPTV," and there are also some old experts who are advancing with the times. They called on radio and television network companies to face up to the threat posed by smart TVs and take immediate action. However, this is a question that has very simple truth but is not easy to solve. Everyone understands it. And now, finally, radio and television network companies have begun to take the first step. Although this first step may not be able to solve all problems one step at a time, it still has some enlightening significance as an active attempt and method.

On September 26, the television industry ushered in a "big event." Jiangsu Radio and TV Cable Information Network Co., Ltd. signed a strategic cooperation agreement with Shenzhen Kuakai Co., Ltd. It will “share” users, resources, technologies, and channels. At the same time as the establishment of this open cooperation, the video and value-added business operation platform of the nation's largest user scale in the history of TV screens surfaced. On the same day, Wang Guozhong, general manager of Jiangsu Cable, and Wang Zhiguo, chairman of Shenzhen Kukai Company, attended the signing ceremony.

Nearly 26 million cable subscribers of cable TV network terminals in Jiangsu Province and nearly 3 million broadband subscribers of radio and television have fully covered Jiangsu in the entire East China region. The number of active terminals of the Cool Open system has reached 25 million, and the number of daily active users exceeds 9.7 million. The number of users constructed through this “sharing” cooperation has become the dominant video and value-added service operating platform in the country.

"Who holds the user, who is the value creator." It is understood that after the users of Jiangsu Cable have realized sharing with users of the Kukai system, the number of users in China’s largest television industry has appeared in the video and value-added service platform. While the scale of users has increased dramatically, it will also enhance the business negotiation capabilities and resource acquisition capabilities of both parties in the advertising, application distribution, film and television distribution business sectors, and rapidly increase both parties’ actual benefits through scale advantages.

There are two key factors in the operation of large-screen television: one is "user" and the other is "content." While Jiangsu Cable Co., Ltd. and Cool Co., Ltd. have the largest number of users, they are also prepared to “share” content resources. The two parties conducted in-depth integration of operational resources such as advertising and games, as well as differentiated resources. Jiangsu Cable provided localized services, local production of programs, and live streaming of online cinema, etc., and Kukai opened the entire network for high-quality video content, educational content, and online movies. , National integrated services combined. Through the "interconnection and availability" to achieve the optimal allocation of resources, improve user conversion rate, improve the user experience.

The high-quality “sharing” experience comes from strong technical support. Jiangsu Cable uses COOL open advanced large-screen value-added business operation platform to integrate with Jiangsu cable live broadcasting and on-demand streaming platform to complete the upgrade of Jiangsu cable's own technology platform and apply it. TV integrated machine, intelligent set-top box and other equipment.

The platform created by the “multi-dimensional sharing” allows both parties to have an imaginative space from online to offline. Jiangsu Cable’s offline business resources are combined with the strong offline channel resources of Cooper's parent company, Skyworth, in value-added operation services. The terminal network construction, terminal hardware and software cooperation and other aspects have achieved substantial cooperation, and provide a comprehensive and integrated service for the shared user community.

According to the forecast of Ove Cloud Network, in 2017, the scale of China's large-screen ecological market with smart TVs will increase to 55 billion yuan, and it will reach 630 billion yuan in 2020.

Industry experts generally believe that Jiangsu Broadcasting and Shenzhen Kuokkai have achieved "usership" and "content" through this strategic cooperation, so that the amount of users with peers and a wealth of premium content and head resources have made this "aircraft carrier". The platform controls the “speech right” of the industry and becomes the largest “sucking stone” in this field.