Electronic enthusiasts eight o'clock: According to foreign reports, Alphabet's subsidiary Google (microblogging) released its own Pixel smartphone in October last year. Although Pixel's initial demand was strong, Google never disclosed the sales of Pixel phones. The industry expects that the sales of this phone may have exceeded 1 million.
Some market analysts expect that this product will bring $4 billion in revenue to Google this year, given that Pixel's mobile phone market has received favorable reviews, which means that shipments will be between 5 million and 6 million. Google is still only categorizing Pixel phones as "other revenues" in the company's financial data. The company’s previous earnings report showed that other revenues in the first quarter were about $3.1 billion.
Ars Technica, a technology media company, recently noticed that the installation of Pixel Launcher, the desktop application in Google Play Store, has quietly exceeded 1 million times. Pixel Launcher is a desktop application tailored to Pixel and installed by default. This data also strongly suggests that in the past eight months, Pixel mobile phone shipments were only 1 million units, and Google only received $650 million to $870 million in revenue through Pixel phones. (Pixel retails between $650 and $870, depending on display size and storage space).
For Google, this could be awkward data. According to statistics from market research firm IDC, global smartphone shipments reached nearly 350 million units in the first quarter of this year. Samsung Electronics still maintains its first place with 79.20 million units, but this figure is the same as last year, and its market share has shrunk by 1 percentage point from the first quarter of last year; Apple has reduced its market share by 0.5 percentage points in the first quarter of last year. The volume was 51.6 million. The three Chinese manufacturers with shipments ranked behind them, Huawei ranked third with 34.2 million units of sales and 1.4% year-on-year growth; OPPO's year-on-year increase was 1.5%, but sales of 25.6 million sales were weaker than Huawei, and vivo was 1810. Ten thousand, 1.2% of the gains ranked fifth.
While revenues of $650 million to $870 million are not a big deal for Google and its parent company, Alphabet, for most smartphone makers, such revenues will certainly not allow them to realize operating profits.
However, it should be noted that Google does not expect Pixel to make money. Unlike smartphone makers, Google doesn't need Pixel to be a profit point for the company, because hardware is just an affiliate of the company that provides strategic value in other ways. Of course, for Google, it is also a good thing to finally make Pixel profitable.
Pixel is Google's first smartphone designed entirely by itself. In a product launch to Google in early October, the company released two new Pixel phones to replace the previous Nexus. The 5-inch Pixel and the 5.5-inch Pixel XL have the same basic hardware configuration, including the Opteron 821 processor, 4GB of RAM + 32/128GB of ROM, and support for memory card expansion. Rear 12 million pixels, f / 2.0 lens, support optical anti-shake, front 8 million pixel lens. It is equipped with a USB-C interface, a fingerprint recognition module and a 3.5 mm headphone jack. The difference is that the 5-inch Pixel screen resolution is 1080P, the battery capacity is 2770 mAh, the 5.5-inch Pixel XL is equipped with a 2K resolution screen, and the battery capacity has reached 3,450 mAh. The phone comes in three colors, including black, silver and blue, starting at $649, the same as the iPhone 7.
The launch of Pixel announced the full entry of Google Mobile products into the Pixel era. Although Google hopes to use Pixel to improve the shopping and advertising experience of the Android platform, the sales of 1 million units are hard to compare with the iPhone shipments.
Google CEO Sundar Pichai said in a conference call in January this year, "I mean we are in the early stages of development. I think when you work on a platform, you have to take it." It's very important to move forward, so we always do this by introducing the most advanced technology. I think Pixel represents our vision in the computing arena, and many users will use it. So, to achieve the terminal The experience of the terminal, which spans the device."
That's why Pixel's actual shipments are significantly different from analysts' forecasts. This is not because Google is unable to expand its smartphone business, but because the company is not interested in it. Google doesn't want to have a real confrontation with smartphone makers.
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