In 2010, Panasonic released the new medium-term plan "GT12" from 2010 to 2012. The plan proposes two development directions: "conversion business model" and "creating environmental innovation foundation", with a view to laying a solid contribution (such as reducing carbon dioxide emissions). , development of energy-saving products, etc.) and the overall business growth trend, its 2012 target is 10 trillion yen (about 120 billion US dollars), operating income of more than 5%, ROE 10%, and reduce carbon dioxide emissions compared to 2005 50 million tons.
Panasonic has set out six major development divisions in the new medium-term plan, namely temperature regulation, energy systems, digital audio and video, LED, health management, and safety management. Among them, LED and energy systems contribute to environmental improvement and reduce carbon dioxide emissions. The important business unit.
In the development of the LED business unit, Panasonic produced the first LED lighting product in 1998. In 2003, its LED lighting product was named EVERLEDS, and the LED lighting industry was officially launched into the commercial market. By 2010, Panasonic has listed more than 1,000 LED products, with a market share of 50% in Japan, and began to sell LED road lighting equipment in the mainland. In the future, Panasonic will expand its overseas market with Northeast Asia as its center.
In 2010, 2012, and 2015, Panasonic LED lighting sales targets were 18.5 billion yen, 35 billion yen, and 100 billion yen respectively. The overseas market share will be 27%, 28.6%, and 30%. It can be seen that in addition to the Japanese market, Panasonic The layout towards overseas markets has been expanded.
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