Recently, Land Rover, which has been replaced by four generations, discovered that the five generations have been concerned by many people. Especially in the appearance of the big change, it seems that the fifth generation of Land Rover found more "mother gun"! The fifth generation of Land Rover discovered such a big change. Is it that Land Rover wants to give up the tough guy and feelings and start to drift with the tide?
Fortunately, the Land Rover pedigree is still
At the Paris Motor Show last year, the fifth generation of Land Rover was unveiled. Undoubtedly, the muzzle is consistently aligned with its new style of appearance design at home and abroad. Because, the fifth generation of Land Rover discovered that changing the shape of the first four generations of squares has become more like the transformation of urban SUVs and public aesthetic needs. Fortunately, although the new findings have changed in the external, the Land Rover bloodline is still there. For example, a powerful four-wheel drive system, wading performance, five road mode options, and so on. In addition, some advanced systems, including high and low 2 speed power distribution mechanisms and all-terrain advanced response control systems, have enabled the fifth generation to continue the Land Rover lineage, and even its off-road capability is even more powerful. intelligent.
Appearance change is the beginning of Land Rover ambition in China
More able to adapt to the domestic market
All know that Land Rover's fiery domestic heat is inseparable from the Chinese SUV boom. Many people say that domestic consumers have saved Land Rover. In fact, there are certain reasons. When Land Rover seeks more market share, it must consider the change in appearance. After all, the square-shaped pure-bred off-road vehicle model is a relatively small consumer demand. The image of the SUV that is more in line with the trend and more high-end is the trend of mass consumers. Therefore, in the case of still adhering to the tough Han lineage, it is reasonable to subvert the inherent image. We can take the same reputation as the off-road Jeep, the market reputation and sales performance of the free light harvested in the city SUV prove that it is not the inherent image of the tough SUV. Of course, the Volkswagen Touareg is a more lively case.
I want to leave a luxurious, high-end impression.
By analyzing the configuration and technical application discovered by the fifth generation of Land Rover, it can be seen that Land Rover wants to bring us more than just the rough image of the big man. Instead, I want to leave a more luxurious and higher-end image to consumers. After all, for most consumers, buying Land Rover is not about going to real off-road, but about the city's needs most of the time. For example, Land Rover's specially developed APP controls a 7-seat seat fold, 9 USB, four-zone air conditioners, and a smart bracelet to drive the door. These are all showing that the fifth generation of Land Rover has not only been a luxury off-road vehicle, but a more luxurious and higher-end all-around SUV. The author even felt that the fifth generation of Land Rover found that once again, the kind of off-road is a good hand, and the image of the all-around all-terrain SUV in the city is a good hand and consolidated.
More want to break the domestic three-legged pattern
For luxury brands, the first-line market still has BBA three-legged. This pattern is not just Jaguar Land Rover, but every luxury brand wants to break. Under the Jaguar Land Rover Group, Land Rover is a luxury brand that has caught up with the domestic SUV boom, and naturally expects to be better in market performance. In the positioning of the high-end imported Range Rover and the positioning of the domestically-produced Shenxing and Range Rover Aurora models, the launch of a fifth-generation Land Rover, which is positioned in the mid-to-high end and in line with the current consumption trend, is a icing on the cake. In this case, for the entire Jaguar Land Rover, creating a more reliable opportunity to break the pattern.
Divide Audi Q7, BMW X5, Mercedes-Benz GLE and even Porsche Cayenne market
In the medium and large luxury SUV market, several models that have performed well should be BMW X5, Mercedes-Benz GLE, Audi Q7, which are German SUVs? As a must for all major luxury brands, both technology and design are enough to make all major brands do their best. Land Rover's fourth generation found that God did not stand in this market. The arrival of the fifth generation of Land Rover, the inherent image of subversion in appearance is to divide this market segment. Make it more direct competitors of these medium and large luxury SUVs. Upward, you can even PK with the Porsche Cayenne. This is enough to see that the ambitions discovered by the fifth generation of Land Rover are full.
The world's only luxury off-road vehicle brand Land Rover, although there are previous Range Rover, Range Rover Sport, Land Rover Discovery, Range Rover Aurora, Discovery Shenzhou and other intensive SUV product lines, but in the 800,000 to 1 million price range has been the pain point of Land Rover, the reason It is Land Rover that has always appeared as an off-road vehicle. Although it is very personal, it is also because of this, the 800,000 to 1 million huge SUV market share has been robbed by the BMW X5, Audi Q7, Mercedes-Benz GLE, and Volvo XC90.
As a brand of pure luxury SUV, it is necessary to continue to grow bigger. It is obviously necessary to satisfy this market. If you can maintain the original off-road performance and increase the luxury, it is obviously a more perfect product. Therefore, Land Rover found that the action of this time 5 seems very clear to retain the original off-road crowd through the powerful off-road performance, while expanding the crowd. It can be seen that the fifth generation of Land Rover has not yet been officially listed. However, it has won strong attention in the domestic market. The appearance that has been controversial has never been confirmed by the fifth generation of Land Rover. On the contrary, Land Rover’s ambitions in the domestic market are revealed!
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