After a lapse of two years, Honor officially launched the new flagship mobile phone Magic2 on October 31. Honor said that the phone was born from technological idealism, and mainly used the thinking of scientists to apply many innovative and futuristic technologies in the industry. on the mobile platform.
Glory of Technological Idealism
In an interview with the media, Honor President Zhao Ming said that he defines the development team of Honor Magic as a group of technological idealists, a group of people who are full of pursuit and yearning for technology. Too many burdens and burdens is to completely let go and make products with scientific and technological idealistic thinking. In terms of innovation and R&D investment, we do not care about the cost.
Honor's technological idealism, in addition to expressing magic full-screen, under-screen fingerprints, 3D structured light, 40W super fast charging and other technologies, the most important thing is the emphasis on AI. At present, major mobile phone giants are beginning to In terms of AI, the first generation of Magic can be said to have created a precedent for the concept of AI in mobile phones. Honor even calls Magic 2 the smartest mobile phone. Its YOYO smart assistant has an IQ of 4556 points. Of course, it is not a human IQ measurement system. , but a general evaluation system for artificial intelligence. YOYO integrates AI capabilities such as computer vision, natural semantic understanding, deep learning, decision-making systems, and recommendation systems, and has the ability to recognize, learn, think, and evolve. Zhao Ming said that the current "YOYO" in Honor Magic 2 is more like having a person's thinking, listening, learning, seeing, thinking, and thinking, and then completing the corresponding decision-making suggestions. This is a normal job for human beings. Process.
In fact, breaking through differentiation through AI technology is also a risky move. Zhao Ming said that in the early days of Honor Magic, there were many internal disputes and twists and turns, which were inconsistent with the products and hardware configuration-based trends at that time. At present, the competition in the mobile phone market is fierce, and there are no technical barriers to the full screen. The profits of mobile phone manufacturers are diluted. Honor chooses to gain differentiated advantages through AI technology innovation and create its own incremental market. From another perspective, it is also a smarter choice. .
Honor Magic 2 may be a mobile phone with the highest density of black technology
Intelligent life body YOYO, Magic Slide magic full-screen (butterfly five-track sliding screen structure), intelligent brain Kirin 980, graphene cooling technology, 40W Rheinland certified safe super fast charging, 3D bionic photosensitive technology, the world's first dual-card VoLTE data call Concurrency technology, the world's first AI dual-frequency smart navigation, and the world's first 1.7Gbps Wi-Fi download speed, compared with the previous generation of products, a comprehensive evolution, it can be said that the Magic2 has all the glory, making it a "black technology" density The highest mobile phone is also the ultimate embodiment of its technological idealism.
It is worth mentioning that there are many technologies that Honor calls "world's first". Nowadays, the competition in the smartphone market is fierce, and it is not enough to rely on the industry chain to promote innovation. "At this time, you need to do it yourself and develop new technologies that have never appeared. We believe that future competition will focus more on technological strength and technological innovation." Zhao Ming said.
"Black technology" is not the same as showing off skills. These technologies will bring a lot of convenience to people's daily life. For example, accurate intelligent navigation and high-speed Internet are all of great value, not some gimmicky functions.
Consolidate overseas markets
Today, Honor has overwhelmed Xiaomi to become China's No. 1 Internet mobile phone brand, and has surpassed Apple with Huawei mobile phones on a global scale, and has become the world's second largest mobile phone manufacturer from the second quarter of this year.
In overseas markets, Honor's importance to it can be seen from the change of LOGO. At the Magic 2 conference, people found that Honor's LOGO has changed. In this regard, Zhao Ming explained that the early Honor was mainly for the domestic market, so the LOGO "honor" was relatively plain in design. In the process of entering the global market, many foreign designers and partners suggested to make some changes to the LOGO to be more suitable for the image of international big brands, so there was a brand new LOGO of Honor.
Zhao Ming said that at this stage, the Honor Magic 2 will only be tried in a few overseas countries, mainly for verification, and then to decide whether to continue to expand overseas markets on a large scale. He also said that Honor has entered more than 70 countries and regions overseas. Next year, the overseas market is not eager to expand to more countries, but to consolidate these countries and increase market share.
Honor has also made clear its ambitions, and plans to become the top five brands in the world within three years from 2018 to 2020, and strive to achieve a 50% share of sales in overseas markets in 2020.
summary
Although the Honor Magic2 is a future-oriented mobile phone, it can be seen that the advanced technology it is equipped with is also based on the actual needs of users. Technological idealism does not mean dazzling technology, but also a breakthrough in the current mobile phone industry. The lack of innovation and competition. The exploratory attempt of the fierce status quo, after all, insisting on technological innovation is the only sustainable development path.
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