Hisense officially released 4K laser TV
In a few months, the world-famous World Cup blockbuster will be staged passionately in Russia. For Chinese fans who can't visit the scene in person, sitting in front of a TV with a large enough screen and a more detailed picture that can see every pore of the star as if you are on the scene, it will be a pleasant summer enjoyment.
The "World Cup Year" has always been an important node for TV upgrades and the best stage to show the strength of TV manufacturers. For Hisense, in particular, only by launching blockbuster products that overpower the best and leading a new round of TV consumption upgrades can it be worthy of its status as an official sponsor of the 2018 World Cup.
In fact, the "Vision" World Cup belonging to Hisense has already come to us.
Hisense Laser TV fully enters the 4K era
On February 2, 2018, with the reopening of Ximen Gome, Hisense will officially release the 4K laser TV experience hall in Jinan. The Jinan Ximen Gome 4K laser TV experience hall includes 80 inches, 88 inches, 100 inches, and 120 inches. 150-inch 5 specification segments, this is Hisense TV's first laser TV showroom covering 5 size segments.
For consumers, 4K TV is not unfamiliar, laser TV is also heard, but 4K laser TV is a new word. In July 2016, Hisense released the world’s first DLP ultra-short throw 4K laser TV. After one year, Hisense further applied 4K laser display technology to a full range of products in all sizes, and released a larger size. 4K laser TV.
"The design and development technology of 4K laser TV is far more difficult than the assembly and manufacturing technology of 4K LCD TV." According to the relevant staff of Hisense TV, Hisense 4K laser theater TV adopts a high-processing optical engine, which has a processing capacity than 2K laser TV. The product has increased by 300% and can achieve 8.3 million pixel image performance. In addition, 4K laser TVs require a high-resolution lens design. Hisense 4K lens achieves an optical resolution of 186 rays per millimeter.
"Hisense 4K laser theater TV adopts high-precision manufacturing technology, and the error is less than 1/20 of the diameter of a hair." This staff member said that 4K laser TV manufacturing must achieve micron-level material control accuracy and lens assembly accuracy. , Machining has reached an accuracy of 10 microns, which is close to the limit value, and the lens assembly accuracy has reached 5 microns.
A new round of TV consumption upgrade is imminent
Although 4K LCD TVs are blooming all over the market today, its popularity is the last two or three years. In terms of market share, it is far from popular.
In 2014, citizen Xiao Li added a 60-inch TV to his home, which cost tens of thousands of yuan, which amazed many guests at home. "At that time, the concept of 4K was just emerging. It was very expensive. How could ordinary families afford it?" Xiao Li recalled. At that time, large screens also began to rise. Many people could not afford 4K, but buying large-screen TVs was already very high. "Again, "I feel that it is not much different from the 4K display effect. If it is not for the pursuit of movie effects, this kind of TV can also meet daily needs."
The reporter learned that with the hot sale of improved housing, the consumption of large-screen TVs is on the rise in recent years. According to data from Zhongyikang, as of October 2017, the 4K share of the offline market has basically stabilized at around 70%, and will steadily increase with the expansion of the large-size share. Global shipments of 4K TVs in the next three years will exceed 50%. In the next five years, the annual growth rate of the 80-inch and above large-screen market will reach about 100%. At the same time, Hisense laser TVs with large screens and 4K will represent the development direction of future TVs. .
Industry experts said that due to the lack of 4K film sources, the earlier 4K LCD TVs did not trigger a significant upsurge of TV consumption upgrades. Now that 4K film sources are gradually becoming popular, if TVs can make a breakthrough in the audio-visual experience, it is expected to give birth to a new round of TV consumption upgrades.
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