Over the past 10 years, Qualcomm has focused on improving the computing power and connectivity of mobile smart devices. In terms of computing power, it not only refers to CPU, but also provides technologies such as GPU, DSP, computer vision, etc., and integrates them on one SoC, which is the Opteron processor series; in terms of connection, the connection technology currently used, For example, LTE, Wi-Fi, Bluetooth, etc. are involved.
It can be found that whether it is today's mobile Internet era or the upcoming era of artificial intelligence, Qualcomm is doing two things according to function: one is computing, and the other is connecting.
Zhang Yun, Senior Director of Qualcomm Product Market
Zhang Yun, senior director of Qualcomm product market, said that for the entire IoT ecosystem, it can be said that the Qualcomm role is - the enabler. This is because programmers, makers, hardware or developers of different dimensions can continue to innovate in Qualcomm's IoT ecosystem.
First, as a developer of APP and software, you can use the various development tools and SDKs provided by Qualcomm to call the various computing and connectivity capabilities integrated in the Opteron processor;
Second, if you are a maker, hardware player, education or developer community user, use the DragonBoard 410c development board to quickly develop hardware prototypes, streamline the development process, and quickly realize an idea in your mind;
Third, for professional intelligent hardware companies, Qualcomm has a more professional SoM development board and a series of intelligent hardware reference designs to help companies quickly commercialize their products.
Leading the new wave of emerging industries through innovation
Qualcomm is a leader in emerging industries and the semiconductor industry. Zhang Yun believes that the upgrade is good, the breakthrough is good, nothing more than two basic points, or to return to the two important indicators of improving production efficiency and reducing energy consumption. From a current perspective, the technical theory of manufacturing may be reflected in several important aspects:
The first is the Internet of Things, where the industrial Internet of Things is related to smart manufacturing. In this respect, as the world's leading communications company, it has 3G, 4G, and future 5G connectivity technologies in the field of WAN. At the same time, Wi-Fi, Bluetooth and other technologies already have a good foundation for the Internet of Everything. Provide a good platform.
On the other hand, it launched the eMTC/NB-IOT modem specifically for the industrial Internet of Things in the Internet of Things, and promoted the entire industrial Internet of Things and the upgrading of many traditional industries mentioned above in the standard-to-commercial process. Provides a lot of support and help.
Second, there is a concept of “fog calculation†in the perspective of industrial Internet of Things and industrial manufacturing. Why is it called fog calculation? Many times the Industrial IoT is faced with calculations at the edge of the network, because the Industrial IoT has two very important indicators, low latency and high reliability. When you collect a large amount of data, how is it generated locally? Handling and making decisions as quickly as possible is an important feature of this fog calculation and network edge calculation.
Third, the most fundamental point is to introduce the concept of artificial intelligence. The most basic statement of this concept is to use the most advanced technical means from the perception, cognition, reasoning and decision-making of the environment. Substitute human intelligence to make people and machines work better together. This is an important means for upgrading and upgrading traditional industries in the future. The popular vocabulary that everyone has heard, including deep learning, is not only in the commercial and consumer fields, but we also believe that there will be very good application scenarios in industrial manufacturing.
Focus on three aspects to accelerate the landing in the VR industry
Qualcomm offers more than just connectivity technology in the mobile space, as well as performance optimization from the bottom of the hardware to the software. The combination of the two can greatly enhance the immersive experience of mobile VR. For mobile VR to have the best immersive experience, you need to look at three aspects: visual quality, audio quality, and intuitive interaction.
In terms of vision, the resolution determines the visual effect. Since the screen of the VR is very close to the human eye, this requires the VR display to have a level of 2K or 4K. At the same time, the delay will directly affect whether the user will produce dizziness. However, higher resolution means more visual information needs to be processed, which requires strong visual computing power to support it.
In terms of audio, the sound not only needs to support high fidelity, but more importantly, the audio needs to have a sense of direction and presence, and can respond to the orientation of objects in the virtual scene, which is also the key to providing immersion.
In terms of interaction, compared with TV and mobile phones, the interaction between VR devices and people is real-time, and the interaction is more frequent, and the requirements for the processor are also higher.
At present, there are a number of VR and AR products developed based on the Snapdragon VR virtual reality reference platform, including PICO, Micro Whale, Cool Open, Focalmax and other brands. Qualcomm not only provides VR reference platform, but also provides reference design platform and technical support for drones, wearables and smart homes. Snapdragon equipment can achieve a better user experience, can meet the Internet of Everything between devices, and can help consumers achieve a very good user experience.
The arrival of VR is right for the Internet of Things, it will push the virtual reality experience of the Internet of Things to a new level. The Opteron processor delivers richer visuals, higher audio clarity and more intuitive device interaction, making the immersive experience more vivid. Future IoT devices and mobile VR all-in-one based on Opteron processors will bring more imagination to the industry.
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