On January 18th, the first "China 4K Image Festival" jointly organized by 4K Garden, Huawei Technologies Co., Ltd., and Alibaba Family Entertainment Division was held in Beijing to openly solicit outstanding 4K image works for the world.
The 4K terminal that flew into the homes of ordinary people is starting to open. It's not surprising that Ali Huawei’s 4K hand in hand has entered the game. After all, in the 2016 that just passed, the movie Billy Lynn’s midfield battle used “4K+3D+120 framesâ€. The show combination program really fired the concept of 4K.
The concept of 4K first originated in Hollywood, and it is a new digital movie and digital content resolution standard with resolution specifications of 3840x2160 and 4096x2160. Resolution refers to the precision of the screen image. The larger the number, the more pixels the screen can display and the finer the picture. Therefore, 4K is also known as “ultra-high definitionâ€, and its display can reach four times as much as 1080p full HD. In simple terms, a 4K screen is equivalent to splicing four 1080p screens.
The 4K terminal that flew into the homes of ordinary people is starting to open. It's not surprising that Ali Huawei’s 4K hand in hand has entered the game. After all, in the 2016 that just passed, the movie Billy Lynn’s midfield battle used “4K+3D+120 framesâ€. The show combination program really fired the concept of 4K.
The concept of 4K first originated in Hollywood, and it is a new digital movie and digital content resolution standard with resolution specifications of 3840x2160 and 4096x2160. Resolution refers to the precision of the screen image. The larger the number, the more pixels the screen can display and the finer the picture. Therefore, 4K is also known as “ultra-high definitionâ€, and its display can reach four times as much as 1080p full HD. In simple terms, a 4K screen is equivalent to splicing four 1080p screens.
Comparison between 4K and 1080p
Because of this, this ultra-high-definition screen can play a lot of functions, the most common is to be able to perform multiple simultaneous operations. For example, if you use a 4K screen to play 1080p video, you can achieve simultaneous video playback of four equal-definition video. Therefore, the current 4K is mainly used in the field of audio and video.
In China, on the last day of 2013, Skyworth officially released the first domestic 4K home Internet TV in Shanghai, which opened up the 4K terminals for major TV manufacturers. According to the statistics at the current stage of China's color TV market, Sony TV, Xiaomi, Samsung, TCL, LG, Changhong, Skyworth, Konka, Sony, Haier, and Hisense have established 4K television terminal production lines with more than 15 series of products.
In 2015, with the advent of a series of 4K games, the concept of 4K was widely spread. On the other hand, the increasing number of 4K high-performance graphics cards has also kept the prices of 4K products dropping and they are starting to move into the homes of ordinary people.
TV without content is not a good TV about 4K, "how to look" solved, then ... ... what to see?
On January 11th, the market research organization IHSMediaTechnology Digest released a report saying that the lack of 4K ultra high definition content is still a barrier to the current 4K popularity. “If the problem of content resources cannot be solved, the development of 4K ultra high definition is very likely in the future. A stalemate, and even the same mistakes as 3D TV.
Looking at the current 4K industry, the production of 4K content is still completed by the world's leading film and television production companies. At present, only the United States Sony and Paramount and other film and television production companies focus on the 4K film production content areas. Take the example of Billy Lynn's midfield battle in the movie 4K, which was created by Sony Pictures Entertainment of the United States. Even so, according to the incomplete statistics of IHS MediaTechnology Digest, the overall number of 4K movies is only about 400. In contrast, 4K TV's global shipments in 2015 reached nearly 32 million units.
Supply is far lower than demand, which means that if you start a new 4K TV, you can only play 1080p, 720p, or even 360p content with much lower resolution than 4K resolution. Food is tasteless, it's a pity to give up, it's really tasteless. I thought spending money to buy a high experience, and finally found that only television manufacturers to attract the eye of the consumer hit the curtain.
In China, on the last day of 2013, Skyworth officially released the first domestic 4K home Internet TV in Shanghai, which opened up the 4K terminals for major TV manufacturers. According to the statistics at the current stage of China's color TV market, Sony TV, Xiaomi, Samsung, TCL, LG, Changhong, Skyworth, Konka, Sony, Haier, and Hisense have established 4K television terminal production lines with more than 15 series of products.
In 2015, with the advent of a series of 4K games, the concept of 4K was widely spread. On the other hand, the increasing number of 4K high-performance graphics cards has also kept the prices of 4K products dropping and they are starting to move into the homes of ordinary people.
TV without content is not a good TV about 4K, "how to look" solved, then ... ... what to see?
On January 11th, the market research organization IHSMediaTechnology Digest released a report saying that the lack of 4K ultra high definition content is still a barrier to the current 4K popularity. “If the problem of content resources cannot be solved, the development of 4K ultra high definition is very likely in the future. A stalemate, and even the same mistakes as 3D TV.
Looking at the current 4K industry, the production of 4K content is still completed by the world's leading film and television production companies. At present, only the United States Sony and Paramount and other film and television production companies focus on the 4K film production content areas. Take the example of Billy Lynn's midfield battle in the movie 4K, which was created by Sony Pictures Entertainment of the United States. Even so, according to the incomplete statistics of IHS MediaTechnology Digest, the overall number of 4K movies is only about 400. In contrast, 4K TV's global shipments in 2015 reached nearly 32 million units.
Supply is far lower than demand, which means that if you start a new 4K TV, you can only play 1080p, 720p, or even 360p content with much lower resolution than 4K resolution. Food is tasteless, it's a pity to give up, it's really tasteless. I thought spending money to buy a high experience, and finally found that only television manufacturers to attract the eye of the consumer hit the curtain.
Therefore, the production of native 4K content also becomes more and more important. Some foreign technology companies have begun to fill the gaps in this area. Netflix is ​​a well-known online movie rental provider in the United States. At the 2014 CES press conference, its CEO, Reed Hastings, announced that in order to cater to the 4K technology trend, all of the company’s future original dramas will be adopted. 4K technology shooting.
Prior to Netflix, the set-top box Fire TV provided by Amazon was prevalent in foreign countries. However, it did not provide corresponding 4K ultra-high-definition video support, which became the user's trough. So Amazon also announced that it will use 4K technology to shoot original video. It is reported that at the time, cooperation with Samsung, Warner Bros. and Lions Gate Films and other companies in terms of 4K content was achieved.
Will 4K's spring arrive on schedule?
In China, 4K Garden can be regarded as the first brand to test the production of 4K content. Its chairman and founder Wu Hao once said in an interview with NetEase Technology that he hopes to make up for the shortcomings of 4K content through 4K Garden and become 4K. Industry promoters. He also introduced that 4K Garden will adopt the same payment model as Netflix and will cooperate with all terminals to provide 4K sources to all users in APP mode.
The 4K Garden brand was established in January 2016 by Youku Tudou and Huawei. Another identity of the chairman and founder Wu Hao is Youku Potato OTT's general manager. After Alibaba's acquisition of Youku potatoes in October 2015, the brand was transferred to Ali. Alibaba's ambition for the content industry has been unabated, and has been trying to create its own big entertainment plate and pan entertainment empire through crazy buying and buying. This time, it also targeted the domestic production gap in the 4K content and wanted to be the first to dig gold.
In the "China 4K Image Festival" held this time, President Wei Ning revealed that 4K Garden has cooperated with 150 production teams. At present, it is adding more than 100 hours of real 4K self-made programs every month. It is expected that the length of the program will be reached by the end of the year. 3000 hours.
Wu Hao once said in an exclusive interview with Phoenix Technology earlier this year that the spring of 4K video is like “the weather in Beijing. The coldest day will soon be passed, and today is the spring after today.â€
Nowadays, equipment, technology, and capital are all in place. But under such a massive gimmick, will the spring of the 4K industry really come on time? After all, in today's Chinese movie industry, viewers are more looking for quality content, and definition can only add to the brilliance.
Prior to Netflix, the set-top box Fire TV provided by Amazon was prevalent in foreign countries. However, it did not provide corresponding 4K ultra-high-definition video support, which became the user's trough. So Amazon also announced that it will use 4K technology to shoot original video. It is reported that at the time, cooperation with Samsung, Warner Bros. and Lions Gate Films and other companies in terms of 4K content was achieved.
Will 4K's spring arrive on schedule?
In China, 4K Garden can be regarded as the first brand to test the production of 4K content. Its chairman and founder Wu Hao once said in an interview with NetEase Technology that he hopes to make up for the shortcomings of 4K content through 4K Garden and become 4K. Industry promoters. He also introduced that 4K Garden will adopt the same payment model as Netflix and will cooperate with all terminals to provide 4K sources to all users in APP mode.
The 4K Garden brand was established in January 2016 by Youku Tudou and Huawei. Another identity of the chairman and founder Wu Hao is Youku Potato OTT's general manager. After Alibaba's acquisition of Youku potatoes in October 2015, the brand was transferred to Ali. Alibaba's ambition for the content industry has been unabated, and has been trying to create its own big entertainment plate and pan entertainment empire through crazy buying and buying. This time, it also targeted the domestic production gap in the 4K content and wanted to be the first to dig gold.
In the "China 4K Image Festival" held this time, President Wei Ning revealed that 4K Garden has cooperated with 150 production teams. At present, it is adding more than 100 hours of real 4K self-made programs every month. It is expected that the length of the program will be reached by the end of the year. 3000 hours.
Wu Hao once said in an exclusive interview with Phoenix Technology earlier this year that the spring of 4K video is like “the weather in Beijing. The coldest day will soon be passed, and today is the spring after today.â€
Nowadays, equipment, technology, and capital are all in place. But under such a massive gimmick, will the spring of the 4K industry really come on time? After all, in today's Chinese movie industry, viewers are more looking for quality content, and definition can only add to the brilliance.
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