A few days ago, Coocaa became an OTT channel partner for the 18-year World Cup live broadcast of Mickey Video, and got CCTV World Cup live broadcasting rights and interests. The two parties will jointly promote Miqin video TV version client in Cool Open system. Cool open system end users can watch the CCTV World Cup through Mi Qi video TV version client. For Internet TV users, this is tantamount to a gospel. In addition, Cool Open Network also established a cooperative relationship with Youku, which has World Cup rights. Therefore, users of TV terminals covered by the Cool Open system will be more flexible in watching the game. 
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It is understood that Cool Open Network Technology Co., Ltd. will also join several well-known brands during the World Cup to launch living room big screen carnival on Cool Open System. By then, the cool-on system terminal TV users can not only watch the exciting World Cup football matches, but also participate in activities such as grabbing red packets on TV and enjoy more fun watching.
OTT large-screen high-definition broadcast brings a new look
With the popularity of Internet TV, many families have become accustomed to watching live TV broadcast through online channels. However, due to the provisions of the World Cup live broadcast rights, Internet TV broadcast channels will be subject to certain restrictions, which will cause some trouble for fans who want to watch high-definition broadcast on TV. Cool open network through the OTT service to solve the majority of fans.
It is reported that Kukai Network Technology Co., Ltd. has provided television system services for many well-known TV manufacturers such as Skyworth, Panasonic, and Philips. The number of TV terminals that CoolOpen has operated has exceeded 33 million, and the number of monthly mobile terminals has also exceeded 17 million. During the World Cup, all Internet TV users using the Cool Open system can watch the World Cup without a cable TV network.
In addition to providing users with a large-screen high-definition viewing experience, the CoolOpen system can also use big data technology to analyze the user's viewing habits and recommend appropriate services. When a user watches a World Cup game, the Cool Open system may push football related equipment for the user for the fans to choose, thereby upgrading the user experience.
Big-screen carnival activities to increase the World Cup fun
In addition to cooperating with third-party TV manufacturers and expanding the coverage of system terminals, Cooceco Network Technology Co., Ltd. also continuously carries out OTT big-screen marketing innovations and launches many successful large-screen marketing activities such as Spring Festival Red Packets and TV Edition millionaires. Million resources have brought a lot of fun to the users of the Cool Open system and opened the living room carnival, which has also enriched people's imagination of Internet TV.
As a four-year football event, the World Cup attracted the attention of hundreds of millions of fans. It is an excellent opportunity for sports marketing. Cool open networks will naturally not be absent. According to sources, Cool Open Network Technology Co., Ltd. will launch a big event of the World Cup Super Festival. Many famous brands will participate in this event, and the total amount of resources invested may reach as high as 30 million yuan. When the cool open system TV users watch the football superstar's exciting performances, they can participate in the TV big screen activity and let the passion of watching the game keep going. Even if you are not a fan, you can get the happiness you want. This is the era of Internet TV. The new posture of watching the ball.
People in the industry believe that with the constant participation of OTT live broadcast platforms such as Cool Open Networks and new media live broadcast platforms, the sports marketing methods launched around the World Cup will be more diversified, and fans will also receive more watching benefits.
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