Nowadays, the general lighting market has already “fallenâ€, and the commercial lighting market with large profit margin has become the next blue ocean that lighting companies are chasing. At present, large and small domestic and foreign manufacturers including Yanuofei, Osram, Op Lighting, Sanxiong Aurora, Guoxing Lighting and NVC Lighting have been deployed.
For offline stores, the brand's personalization, specialization and artistic sense are extremely important, so the demand for intelligent lighting is also growing. At the same time, under the general trend of consumption upgrading, commercial lighting has also begun to actively embrace new technologies such as the Internet of Things and artificial intelligence. NVC, executive director of NVC Lighting, said that for the lighting industry, "intelligence" enriches the application of lighting products, but it is not as disruptive as the LED revolution in the era of fluorescent lamps.
"With the new LED chip as the core, based on IOT communication, driven by AI algorithm, it is beneficial to a comfortable and healthy life, and people who can customize the lighting environment according to the life scene will be the next era of lighting." Tell Gaogong LED, "And the human lighting laboratory at the forefront of NVC Group - Leiyun Technology has matured in the era of human-light lighting, and has achieved three core breakthroughs."
In fact, for the smart industry, the lighting industry is only one of its downstream applications, and it can also be widely used in many fields such as home appliances, electronics, and decoration. "Intelligent Lighting" has made some special solutions after the efforts of previous years. With the mature development of smart chip technology, the popularity and acceptance of intelligent modules have brought new opportunities for the promotion of "smart lighting".
As an important branch of commercial lighting, Shangchao Lighting and Hotel Lighting are becoming more personalized and scene-oriented, requiring high integration and coordination with the surrounding environment. Therefore, under the stimulation and promotion of demand, the application of intelligent control technology and systems in commercial lighting is becoming more and more extensive. It can be said that supermarkets and hotel operators are gradually using lighting to create a suitable light environment, creating a comfortable lighting experience for users and promoting consumption; and the upgrading of consumption also drives the development of intelligent commercial lighting.
Consumer upgrades promote super-lighting intelligence
Based on the continuation of the development of large supermarkets, the demand for internal lighting has also undergone major changes. Xu Zhenfeng, general manager of Guoxing Lighting Division, told Gaogong LED: "At this stage, with the continuous improvement of people's living standards, the requirements for Shangchao lighting are getting higher and higher. The Shangchao lighting field is gradually changing from basic lighting demand to right. The pursuit of visual enjoyment pays more attention to the customer experience. At the same time, Shangchao lighting technology has become more professional and subdivided, and lighting products are also becoming more convenient to install, intelligent, universal modular, multi-power, multi-light, Multi-functional development."
Indeed, consumption upgrades have created greater challenges for lighting companies, and many new technologies have been introduced to the lighting industry to cater to consumer demand for lighting. Among them, the introduction of Internet of Things and Internet technology creates unlimited possibilities for the intelligentization of lighting.
When it comes to smart lighting, the industry is full of expectations and expressed doubts. With the intensification of competition in the “Red Sea†of general lighting, smart lighting is seen as a new way for companies. According to the data of the High-tech Research Institute LED Research Institute (GGII), the size of China's smart lighting market reached 26.4 billion yuan in 2017. GGII expects the smart lighting market to reach 38.7 billion yuan in 2018, up 46.6% year-on-year. However, due to the immature part of the technology, the market penetration of smart lighting is still not ideal.
“Intelligent development has great potential in the fields of home, office, business and public facilities. With the maturity of technology and the reduction of cost, intelligent supermarket lighting will become the mainstream of the market.†Xu Zhenfeng said, “However, from the current technology and In terms of market acceptance, there are several common problems in intelligent products. First, communication protocol standards are not uniform, and program implementation is difficult. Second, product prices are high, which increases engineering procurement costs. Third, application technology is complex and not mature enough. Maintenance investment is large. Although there are many cases of intelligent urban lighting, but in order to intelligentize the popularity of commercial lighting in the market, these three major problems need to be resolved."
As we all know, the wireless connection technology of intelligent lighting is varied and each has formed its own support camp. The inconsistency of the communication protocol standards has caused great troubles for the compatibility of intelligent lighting products on the market. However, with the convergence and maturity of application technology, the unification of communication protocol standards and the decline in cost, intelligence will rapidly develop in the field of lighting.
For a long time, Guoxing Lighting is very optimistic about the development trend of intelligent lighting, and actively do related technical reserves and product research and development. According to Xu Zhenfeng, the development and application of standardized intelligent control modules is one of the key research and development work of Guoxing Lighting's intelligent lighting segment. This module can be intelligently transformed with different commercial super-lighting products, and the transformation method is convenient, and can be realized by simple wiring.
At the same time, National Star Lighting has also developed products based on Bluetooth Mesh technology. With the switch panel or mobile APP, customers can realize remote wireless control, dimming and coloring the product, and the operation is simple and convenient. At present, some lighting products of Guoxing Lighting have realized intelligent mass production and application, and the market feedback is good.
“The next step, National Star Lighting will aim at Shangchao Lighting, and plan to develop an intelligent management system. Through the system's cloud management of product information, systematically, comprehensively and in real-time grasp the time, location, lighting conditions and electricity consumption of lighting products in the system. Information, loss level and other information to achieve intelligent business super lighting." In the future, National Star Lighting will seize the market development new enthusiasm, continue to increase research and development efforts, and actively do a good job in intelligent lighting technology and product reserves, to provide our customers More LED intelligent lighting products and solutions with excellent quality, energy saving and environmental protection.
Intelligent highlights the new charm of high-end hotel lighting
The use of light by human beings is the history of the development of human civilization. From home, industry, office, shopping malls to high-end hotels, lighting design has been upgraded with changes in human production and lifestyle. For hotel lighting, whether it is hardware design, sensory experience, and intelligence level are the most advanced, it is also known as the jewel in the crown of lighting design. Compared with office lighting and commercial lighting, hotel lighting is more focused on the lighting service provider's product customization capabilities and overall systemized services.
Li Quan, brand manager of Sanxiong Aurora, said frankly that creating a comfortable hotel lighting environment is the most essential requirement of consumers and owners. Lighting design is the means to show the soul of the design, especially in the large hotel space, how to use the light to add luster to the hotel, reflecting the gentle care of people, is related to the success or failure of the entire design.
It is understood that the rigor of hotel lighting design is mainly reflected in the light source, illumination, color temperature, color rendering index, light and shadow, power and lighting options, etc. At the same time, in the hotel design project also need to pay attention to the anti-glare of the lights, let the lights and The surrounding environment is better integrated. Only by properly handling the relationship between light and proper treatment of ambient light and illumination can better experience the cultural harmony of the hotel.
As the leading domestic high-end hotel lighting company, Sanxiong Aurora creates more possibilities for hotel lighting effects. At the end of 2017, Sanxiong Aurora launched a long-established high-end hotel lighting product for the high-end hotel segment, the Platinum series. Its product innovation introduces the focal screen technology of the SLR camera, which uses a Fresnel lens to change the beam angle by adjusting the distance between the lens and the light-emitting point. It is easy to create different lighting effects by accurately changing multiple beam angles at any time without replacing the lamps.
At the same time, homogenization competition is becoming more and more fierce today, hotel operators are also thinking about how to use information technology to enhance the guest experience, optimize internal management, and become a market winner. Therefore, the application of “Smart Lighting System†in hotels, especially high-end hotels, is also increasing.
“The hotel intelligent control system plays an important role in the hotel lighting environment.†Li Quan said to Gaogong LED. In fact, high-end hotel lobby, lobby bar, banquet hall, conference room, restaurant, executive lounge, bar, spa, presidential suite, executive suite, etc. all need intelligent control system. “Scene setting, time control, etc. are one of the unique features of the Star Hotel Intelligent Control System. The superior intelligent control system makes the hotel look more gentle and comfortable, bringing guests elegance, softness and artistic beauty.â€
But it must also be mentioned that because the intelligent control system does not give people an intuitive experience like decorative materials and furniture, some owners believe that the intelligent control system is an optional investment in hotel investment, which also gives wisdom. The large-scale promotion of hotel lighting has brought a lot of resistance.
"But with the deepening of people's understanding of intelligent control systems, more and more owners and designers have already fully recognized the intelligent control system." Li Quan finally mentioned.
Summary: With the adoption of smart lighting and the Internet of Things, lighting features such as color, intensity and time can be automatically adjusted to meet people's needs; at the same time, by adding sensors, LED technology and connectivity have changed us in the workspace. The visual experience and the way of interaction.
In summary, it can be seen that intelligence will be the overall trend of high-end commercial lighting. Whether it is NVC Lighting, National Star Lighting, or Sanxiong Aurora, it is actively working towards the direction of commercial lighting intelligence. In the future, intelligent control technologies and systems will also create more development space and prospects for high-end commercial lighting.
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