PConline comments recently heard people say that since the 2008 Beijing Olympics were held in Beijing, the strong Chinese wind has swept the world. In recent years, a wave of new products has been “innovating†every day. New concepts are flying, such as air conditioners with “nano†and “ Negative ions, as well as "frequency" and "green" we often hear. Of course, there are other household electrical appliances that have risen in recent years. Of course, the country’s prosperity has also made us very happy.
Related Reading:
Who dares to say it can't be seen?
Http://family.pconline.com.cn/524/5240757.html
So, as technology giants such as Sony, Panasonic, Sharp, and other Japanese companies in the past 80s and 90s have become household names in the home appliance industry, I still remember clearly that in the past nine years, a color television set used by a home or Sony’s The model can't remember. When I bought it, I remembered that my father liked this TV very much. I can't help explaining it. Said so much, actually, the author mainly talked about the Japanese household appliances today, just a few days ago our home appliance channel editors talked about whether the Japanese household appliances in China still have the opportunity to turn around, and after the battle, we all have their own The point of view, of course, talking about the contest is definitely the square and the anti-square, and the square shows that there is hope to be twisted. The author as a counter-party is not optimistic. In this regard, we decided to split the two big factions and condemn each other in articles.
Not to mention anything else in recent years, Japanese household appliances in China Qi Qi Qi into the quagmire of various losses is an indisputable fact, although Japanese brands still have a relative advantage in terms of technology, such as some time ago we home appliance evaluation room received a The television of Sony KD-65X9000B was remembered to have been evaluated in the company's coffee shop. During the testing process, the evaluation engineer tried the game and the author was deeply attracted by the quality of this TV. The picture can only be expressed in terms of too much praise.
Although the author is also a Sony fan, home TV and other diverse electrical appliances are Sony's. However, sales of Japanese home appliance brands in China have been in the doldrums since the past few years. Sony even sold its own building, and Japanese household appliances that are in a quagmire can still be brought back to life.
Related Reading:
Who dares to say it can't be seen?
Http://family.pconline.com.cn/524/5240757.html
Demand in the global market has led to a sluggish demand
We do not know if there is no impression in 2011, Japanese household appliances can be described as met with ice and fire siege. The impact of the earthquake on Japan's home appliance supply chain. The wounds that just wrapped up the quake were met with the economic crisis in Europe and the United States. The demand for home appliances in the mainstream markets of Europe and the United States has dropped rapidly, resulting in the recovery of old injuries and new additions.
Panasonic also said that the large-scale floods in Thailand in October caused extensive impact on the supply chain, coupled with the global economic recession caused by the European debt crisis, and other reasons, sales are expected to be greatly reduced. In the Japanese household appliances, we all know that Sony is known for its television and Panasonic is the air conditioner. In fact, it is clear that the compressor should be too clear. I recall that I visited the Panyu Wanbao Group in Panyu Zhongcun, Guangzhou; it was a major manufacturer of air-conditioning compressors. In order to reverse the situation, major Japanese household appliance giants have made the television business the focus of future reforms. Matsushita Group President, Mr. Kenshiro Oita, told Panasonic’s bleak financial report that in order to strengthen its profitability, it will implement a weight-loss plan for television production and semiconductor business with a small contribution to profits; Sony announced the same day on the announcement of the third fiscal quarter of 2011. In response to the change in personnel, Kazuo Hirai was appointed president and chief executive officer. However, Japanese companies such as Sony and Panasonic have still been in a downturn from their appointments.
Natural disasters and man-made disasters caused Japanese household appliances to suffer setbacks; but in addition, Japanese brands have not had much room for advancement in technology in recent years, such as the inability to compete with Korean companies in the television business. In the latest OLED panel technology research and development, Korean companies have taken the lead in the world. OLED TVs are characterized by thinness, high ratio, rich colors, high resolution, and wide viewing angles. Speaking off-topic, the author and a colleague are completely LG fans. Every time someone asks him to buy a TV, he does not hesitate to answer: LG. Then when you ask him why; direct to you to answer the picture quality, cost-effective. Those netizens who often pay attention to our home appliance channel believe that they are very satisfied with the display effect of LG TV. It is not difficult to see that Korean companies have far surpassed Japanese brands in terms of television services and technology; naturally, they are not bad in the market.
The rise of China's electronics companies
Looking back, the rise of electronics companies in South Korea and China in recent years has brought challenges to Japanese companies. The great domestic brands (Chinese: China) have also performed well in the low-end market, further reducing Japanese companies. Turn over the space; Japanese household appliances are still in a weak state in this fiercely competitive market.
Finally awakening the lion, the current; China's overall quality of home appliances, technological innovation capability has been climbing, such as Hisense's TV is also known in the country have a certain market position, Haier this old brand in the global home appliance industry has been All of them are in excellent condition. While local home appliance brands are attracting consumers with prices, they are constantly creating more achievements in technology and other aspects. In the future, with the increase in the level of overseas brand operation of Chinese home appliance companies, it is expected to dominate the global home appliance market to occupy a certain position.
After we talked about the veteran home appliance companies, we are talking about a new technology company that has emerged in the last three years. A company that started out just for fever has become a hot focus of the Internet of Things industry. That's right, Xiaomi. The fact that one dared to enter into the household appliance industry alone after three years of development or the television industry is just beginning to puzzle. You know that there are Sony, Toshiba and so on in the TV industry. There are also Changhong, Skyworth, and so on. Such a high threshold millet or in this industry has been praised; it is mainly to convince consumers with a high cost performance of 2,999 yuan, plus Xiaomi itself is a software company that wants to redefine television with the ability of cloud services. At the same time, it will win the advantage in the mid-to-low-end market at a price that exceeds the price/performance ratio.
I personally think that Xiaomi’s involvement in the television industry is mainly related to the concept of smart homes proposed in recent years. This is also the ambition of this technology company to build a new family entertainment center. It is not difficult to see that the television industry that Xiaomi was involved with as a local brand has also brought a heavy blow to the Japanese household appliances. Although the opposite day series of household appliances in the television industry in addition to superb technology where every other series of brand flagship or high-end market to the main position, the opposite low-end market but not a good grasp This is also the Japanese household electrical appliances has been losing money so far.
Editor Comments: The entire article to see Although the Japanese household electrical appliances due to natural disasters and other factors lead to serious injuries in the entire industry, the latter has also changed the overall market strategy through rectification and transformation, but still presents a downturn can be described as powerless; Although the technology is still strong and distant Leading, but in recent years this long-sleeping Lion (China) has also awakened, and local old brands have made great efforts to tap into the low-end market to maintain their leading position in TV and other home appliance industries; as an emerging Internet of things company Xiaomi The Japanese manufacturers have been hit hard by the low price/performance ratio. It is easy to create a good story to rejuvenate a local Chinese brand when there is an investment in capital and resources, technology, etc.; Japanese manufacturers estimate that it can only be used as a storyteller. I believe everyone who shares the same ideas with the author will always be more valuable than the person who made the story. You all know.
Ultra-narrow Edge Frame Screen
Vivid visuals with rich layers, made using a four layer composite structure, can maintain the smoothness of the screen for a long time, without producing ripples after long-term use, moisture-proof, and easy to maintain.
Ultra-Narrow Edge Frame Screen,Ultra Thin Edge Frame Screen,Frame Screen Ultra Thin, Ultra-Narrow Edge Fixed Frame Screen
Jiangsu D-Bees Smart Home Co., Ltd. , https://www.cI-hometheater.com