Apple wants to enter the VR market, is there a few Jobs in the middle?
In this year's VR boom that swept the world, Apple apparently did not keep up with the rhythm!
Many people are expecting Apple to launch its own VR products. After all, Facebook, Microsoft, Samsung, Google, HTC and Sony all have their own products. Apple did the opposite, and did not release VR helmets like other technology giants.
In this period of widespread VR development, Apple's behavior has been criticized - everyone believes that Apple has entered the bottleneck of product innovation. Even worried, Apple will miss this development opportunity.
Once Steve Jobs became the object of worship, and Apple was once the vane of the technology industry. But after Steve Jobs's death, Apple encountered a dilemma in product innovation. Especially in the current VR, any VR-related products are popular. The lack of apples is always silent.
The world's first VR mobile phone just opened the pre-sale on November 30, and it snapped up the market. The sales of the double eleven iphone7å°´å°¬ and the decline of the Apple brand all indicate that users are expressing their dissatisfaction with Apple products with practical actions. Apple did not enter the VR market, is it really because of the difference Jobs?
Bao Qianli makes VR mobile phone
In fact, the most concerned VR market this year is not as hot as everyone thinks. The overall sales of VR helmets are lower than expected.
Although the Sony PS4 and other game consoles are selling very well under the promotion of various promotions, it is said that the PS4 has sold more than 50 million units since its release, but Sony's PS VR helmet has performed poorly, with only 75 shipments. Wantai. Did not reach the expected sales of 2.6 million units, mainly because the content of the package is too small, and the promotion activities are not too strong. In addition, the sales of other major VR vendors are not optimistic. VR has almost become the biggest loser of the quarter.
In contrast, Apple's peripheral device for its iPhone, Apple Watch, has sold millions of dollars per quarter and is profitable. At the same time, Apple Watch has also driven the growth of demand for various fashion straps, attracting attention for Apple Pay and attracting many sports enthusiasts to join Apple's ecosystem.
Therefore, it seems that Apple does not seem to be in a hurry to enter this market.
Compared with VR, Apple believes that AR should have more development opportunities.
In September, Cook said in an interview with ABC News: "There are virtual reality and augmented reality. These two technologies are very interesting, but I personally think that the chance of augmented reality is bigger, maybe it is like this. In October, Cook once again stressed that the development opportunities of augmented reality are bigger than virtual reality.
Apple's iPod is better than its competitors. The performance of the iPhone is obvious. The iPad has also beaten all the opponents in the market and has never been surpassed by other tablet manufacturers. This laid the foundation for Apple's next step into the AR/VR market, especially when competitors' VR products are all half dead.
Apple has not entered the VR/AR market, and the difference may not be Jobs, but wait for a good opportunity.
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