"Account Sharing" Becomes a Major Challenge for OTT Development in the United States

According to AdvancedTelevision, digital media consumption research from Parks Associates indicated that 57% of US broadband households have access to OTT video subscription services, but account sharing has become a lingering challenge. A survey of broadband households in the United States in the third quarter of 2014 showed that 8% of users use OTT video subscription accounts outside the family members, and 6% of users only use shared accounts to access OTT video subscription services. 11% of households only rely on shared accounts when using OTT subscription services.

Brett Sappington, research director at Parks Associates, said that more than one-third of weekly video consumption is OTT video, but this only accounts for 9% of home video spending. In the process of realizing the consumption demands of OTT content, account sharing has become a big problem.

The study, titled "Splinter: Resources and Expenses," shows that 11% of Netflix subscribers, 10% of HuluPlus subscribers, and 5% of Amazon Prime InstantVideo subscribers use other people's paid accounts. Among young users, account sharing is the most common phenomenon. Among OTT service users aged 18-24, 22% use paid accounts for people other than family members. The study also included pay TV's independent OTT service.

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Power connector, which includes an insulating body and a plurality of terminals, the insulating body has a plurality of holding slots which hold the terminals, the insulating body is additionally provided with at least one tongue piece which isolates the terminals, the terminals are respectively provided with a barb, the terminals are respectively extended outwards on the first side of the barbs with a plurality of contact parts, and the second barb A plurality of wires are fixed at the side; through the above structure, the barb of the terminal can be embedded in the insulation body, and the terminal is easy to assemble, and only needs to be pushed into the insulation body, and there is no short circuit equivalent energy between the terminals.

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