Win 8 integration strategy is very creative, but it will not improve Microsoft's position in the mobile market, because most companies including Apple and Google will adopt a similar approach.
Beijing time, December 30, according to foreign media reports, the platform war in 2013 will continue to be brilliant, the most striking will be that Microsoft's Windows 8 integration strategy will not succeed. In addition, the rise of contextual operating systems, operating system integration, and cloud computing will also be trends that cannot be ignored in the platform war.
The Windows 8 integration strategy will fail: The biggest news in the technology industry in 2013 will be that Microsoft ’s strategy of integrating PCs, tablets, and smartphones into one platform will fail. Although this idea is good, most companies including Apple and Google will adopt a similar strategy, this strategy will not make Microsoft's situation in the mobile market improve.
The rise of contextual operating systems: Although Microsoft ’s strategy will not be successful, a lot of its innovations will be borrowed from other platforms. Google has begun to integrate the concept of Microsoft Live Tile (Live TIle), Google Now embodies the concept of making it easier for users to access information. Google Now has added contextual elements based on local sensors, such as GPS (Global Positioning System) data and flow information. Next year, these elements will be integrated in most operating systems, Apple has begun to integrate these elements in iOS 7 and OSX 10.9.
Converged operating system: Microsoft is leading in this field, but has not been widely recognized in the industry. By using a single core operating system, the platform makes it easier for developers to develop applications for the entire ecological chain rather than a small part of it. Apple is expected to integrate iOS and OSX more.
Cloud computing support: With the spread of the multi-screen war, companies will continue to attach importance to cloud computing support, and synchronization between devices is still one of the more complex and least talked about investments in each platform. Microsoft will vigorously promote SmartGlass technology as a key advantage of its platform. Apple and Google will promote similar technologies on their respective platforms: Apple will continue to promote Airplay, and Google will introduce new technologies after DLNA. By the end of the year, it will become a common phenomenon to use devices such as smartphones and tablets to control TVs or computers.
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