[Text / high-tech LED Gan Qin] The domestic LED lighting market is already in the stage of fierce competition, especially in the field of downstream lighting, the gross profit margin has been at a low level, which also reflects the further profitability of enterprises in the case of fierce price wars. reduce.
At present, the quality of LED lighting products is uneven, and the price of products is also chaotic. The price difference between the same type of products and the price of low-end products is very different, and lighting companies have become one of the most effective methods to impact the market with price.
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Dr. Zhang Xiaofei, Chairman of Gaogong LED, said at the 2015 Senior Engineers Conference that “the next three years will be the last three years for all companies involved in the LED industry, and those who are low-priced and low-end will die.â€
In the special round-table dialogue titled by Mingcheng Technology, the chairman of Mingcheng Technology, Chen Bin, said that the war is very cruel. In the process of shuffling, there will be enterprises that will fall, and lighting enterprises will How to occupy a place in the competition? Come and listen to the opinions of various companies.
In the turbulent wave of price wars, every company is inevitably involved. Sun Quanming, vice president of Hongyan Electric, believes that the price war in the LED industry is going on every moment. Because the battlefields of different companies are different, so choose the battlefield that suits you and concentrate on the battlefield. Winning the battle.
"So, under the premise of recognizing self-positioning, if the customer proposes to cut prices, would you dare to fight the price war?" Chen Bin continued to ask questions.
Xiao Ling, the chairman of Juji Lighting, took a sharp question. She said, “If the customer chooses the product at the lowest bidding standard, then we will consider it under the premise of guaranteeing profit, but without profit. Will consider it."
In fact, the rational development period of the LED industry has arrived, and the price is not the only standard for customers to choose products. The quality of products has become the most important factor affecting customer purchase.
Tang Qiongshan , deputy general manager and general manager of the brand department of Lidaxin, said that no matter what competition is in the future, manufacturing enterprises must be brand-oriented. “It reflects the true strength of a company, not because of your plant and capacity. The integration of internal and external resources to provide customers with quality products is the king."
Taking Hyun Shuo Optoelectronics as an example, Zhao Yutao, chairman of the company, said, “The company’s equipment is used to serve lighting companies. It’s been a dazzling not to advocate price wars, but to launch the best-performing equipment to allow its customers to have Very good performance."
“Enterprises can seek a win-win situation in the upstream, midstream and downstream industries, and it is also important for the company to upgrade its products.†Yang Qingbai, technical director of Sunshine Technology, added.
It can be seen that the industry is facing a new reshuffle in the face of reshuffle, and LED companies can no longer use price war as the main means of competition. Instead, they should actively establish brand flags to win with distinctive personality and quality products.
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