Intel has lost its team in the smart phone field, and the PC industry has long been in the decline channel, it needs to find a new market for its chips, because the chip business is its most important business.
Intel gave its answer on Monday: the car, more accurately, the self-driving car.
Intel plans to acquire Mobileye, a self-driving car technology company, for $15.3 billion, the second largest in the company's history.
Uber, Alphabet and many other companies believe that autonomous vehicles are the future direction, and Intel wants to take a share of it and contribute to this goal.
Just like the "Intel Inside" label on the PC stands for excellent quality and high status, Intel hopes that its chip products will gain the same status in another product field, allowing it to sell tens of millions of chips per year. .
This is a reasonable strategy, and Intel’s aggressive approach to new business is worthy of recognition.
The only problem is that Intel's record in the acquisition is not very good. It acquired about 40 companies between 1997 and 2002 when the Internet bubble flooded. Later, Intel acquired a number of companies such as 2010 to spend $ 7.7 billion to acquire security company McAfee. But the end result is: downsizing billions of dollars in assets, cutting tens of thousands of employees, and selling previously acquired assets. At the same time, Intel's main business has always relied too much on the PC and server markets.
Investors who have long been concerned about Intel are aware of this, which is part of the reason they are worried about the acquisition, and investors believe that Intel's premium for Mobileye is too high, so Intel shares fell about 2% on Monday.
a series of failed acquisitions
It turns out that Intel’s frantic acquisition of the Internet bubble eventually turned into a disaster. Intel has spent billions of dollars to acquire companies such as Wind River and Dialogic, hoping to enter the smartphone market, but backfired, it still failed to gain a foothold in the smart phone field, eventually reducing the value of its wireless business by 600 million. Dollar. Finally, it sold its mobile business to Marvell in 2006.
In 2010, Intel acquired Infineon's wireless business for $1.4 billion. The processors used in the first few iPhones were supplied by Infineon, and it was widely believed that Intel could take advantage of the deal in the smartphone industry. However, not long after, Apple replaced the chip supplier with Qualcomm, which is a bottom-up for Intel. It was not until last year that it was reported that Apple’s new iPhone would use Intel’s wireless modem hardware.
And some acquisitions are puzzling, such as the acquisition of McAfee's transactions seems to be completely out of line with the company's core processor business. Six years later, the value of this company has been cut in half. Finally, Intel sold McAfee's controlling stake for $4.4 billion.
The next data revolution will be visual data
Intel CEO Brian Koeqi told the media on Monday morning that Mobileye is different. He said he needs to make investors realize that Intel values ​​"visual data" that autopilot cars can collect.
He said: "The next data revolution will be visual data. These self-driving cars can see the world, just as we are looking for things, visual data has become very important, this is a brand new business and a A new field of data management."
He said: "This is very important at this moment. Let's take a look at what you are doing now. Maybe by 2020 or 2021, you can talk to the car, so we need to get involved. We need to push This platform is moving forward to promote the development of the autonomous vehicle industry, and we firmly believe that we can exert tremendous influence in this field."
Korge also said that he has maintained a good track record in dealing with the company's failed acquisition of assets, and that McAfee-Intel Security has made a profit before divesting McAfee assets. He said that he would let Mobileye's management report directly to him as before, and Mobileye CEO Ziff Avilam will continue to lead this part of the business.
Although Mobileye is Intel's largest investment in business diversification, it is not the company's only diversified investment. In the past few years, Intel has invested heavily in the fields of drones, virtual reality and the Internet of Things.
Given that Intel's acquisition record is not very good and the company faces many challenges in expanding its business beyond PC and server processors, Ke Zaiqi's shoulders are not too light.
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