In recent years, the smart lock industry is indeed very hot, but there are many crises and hidden dangers behind the hot. For example, malicious low-price competition has caused public outrage throughout the industry. In the entire industry, it can be said that from conscience and quality-conscious production companies to dealers and agents who are running in the first-line market and want to develop for a long time, they hate it extremely.
Another example is malicious plagiarism. Smart lock companies that love plagiarism in the industry and like to engage in ethics, without R&D and innovation, must condemn. Because they all have a great negative impact on the smart lock industry that is still in the early stages of development, and hurt a lot of people who really want to do something in this industry, really want to make different products, and really want to provide users with good products. The interests of the business.
It is not easy to truly be an innovative and original enterprise. It is necessary to invest from the beginning of appearance design. Under normal circumstances, the cost of the appearance design of a smart lock is about 30,000 yuan, and a better design company quotes about 100,000 yuan, so the design cost is not a small expense for a small company;
At the same time, it takes at least 6 months or even a year or two for the entire process of a smart lock from project initiation to design, mold opening, small batch testing, testing, and mass production and marketing. In this process, there are design costs, R&D costs, mold costs, production costs, promotion costs, etc. The superposition of various costs is a huge expense.
Therefore, many companies that only make quick money or change a place with a shot have no long-term development considerations and plans at all. As long as they have money to make money, they will come in. If they can’t make money, they will. Will choose to leave. Therefore, they are unwilling to spend huge sums of money to design and develop an original smart lock product of their own. For them, using a measuring tape to imitate and plagiarize not only saves a lot of costs, but also saves a lot of time. At least the cost of R&D, design, and salary of R&D personnel is eliminated;
In terms of time, it takes at least five or six months for original manufacturers to develop a qualified smart lock product. Those small businesses that copy and imitate just to make quick money can make a new product in one month at most. Moreover, the price is lower than that of the original manufacturer, and it has an advantage in price. Therefore, this not only infringes the legitimate rights and interests of original manufacturers such as patents and copyrights, but also disrupts the market order.
Why in China, plagiarism and infringement are always banned repeatedly? Because the cost of illegality is too low for plagiarism manufacturers, they can plagiarize and infringe unscrupulously; while for original manufacturers, the cost of rights protection is too high, and it takes time to collect evidence. The entire rights protection process is a one-step process. It takes a long time, so most manufacturers have to choose to open their eyes and close their eyes.
As we all know, one of the biggest costs in the smart lock industry can be said to be molds. The general mold cost is about hundreds of thousands. Of course, some companies say that the cost of molds is about hundreds of thousands, and some companies say that the cost of molds is about 500,000. Regardless of hundreds of thousands, hundreds of thousands, or 500,000, molds are also a huge expense for enterprises.
In this context, an industry phenomenon has been born: three or four small companies, in order to get rid of the dilemma of single product, and then unite to see whose products are good-looking on the market and whose products are selling well, then copy them. , One company pays to open a product mold, if it is four companies, it is equivalent to open four product molds, and then these four companies share these four sets of molds, and finally these companies are equivalent to each Enterprises have four products.
From this small example, we can see how serious the plagiarism, imitation, and homogeneity of the smart lock industry are. In fact, the most terrible thing is not plagiarism and imitation. The terrible thing is that these companies only copy the appearance of others, but not the essence of other people’s products. Therefore, the copying is not similar, nondescript, and even more terrifying is product stability and quality. The lack of protection has harmed the interests of consumers and overdrafted the credit of the industry.
And it's easy to leave the impression to users: two smart locks that look similar, some sell for several thousand, and some only sell five to six hundred, seven to eight hundred, misleading many users who don't know the truth.
In fact, many fields in China started with reference and imitation. For example, the high-speed rail, which is now the national business card, originally started from technology introduction to digestion, and then to independent innovation. Nowadays, some indicators even exceed those of developed countries and regions such as Europe and America. . In the smart lock industry, starting from hotel locks in the 1990s, and then to home smart locks, many smart lock companies in China also started by imitating and learning from Korean products, but many companies have digested the latest technology from learning and imitating. Through independent innovation, some companies are no less than Korean brands in terms of quality, function, and innovation, and even surpassed Korean brands.
Therefore, although we do not advocate plagiarism, you really have to imitate, at least do the most basic things best, that is, do a good job in product quality and service, and don't let yourself become a moth to the industry and damage the credibility of the entire industry , Especially don’t harm the interests of consumers and hurt the hearts of consumers.
But then again, if a company wants to develop in the long term, be based on the market for a long time, and remain invincible, plagiarism is definitely not a long-term solution. Only by insisting on independent innovation, insisting on self-characteristics, and doing a good job in product quality and service, can it be recognized by the market and users.
Therefore, we advise those companies that only want to make quick money, or just for small profits in front of them, don't deceive users with the beautiful shell copied.
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