As the saying goes, "Taking history as a mirror, you can know how to replace it." Reviewing the past and summing up experience will be more conducive to the next step. Taking the panel field as an example, an OLED panel can be said to be a dark horse in the display field. The first OLED material discovered by Professor Liu Qingyun predicted: "OLED must become the core of display technology and gradually replace liquid crystal display technology."
Today, this dark horse is opening up its own world in the field of display at an unprecedented speed. The OLED display technology based on the organic thin film self-luminous source has achieved excellent results in television, mobile phones, and other display devices by virtue of ultra-thin, flexible curling, high color gamut, and transparency.
First of all, taking the television industry as an example, the progress made by OLED technology in solving life, yield and stability is also driving its layout in the TV industry chain. Among them, the downstream TV manufacturers represented by Skyworth and LG are the vanguards of the OLED camp in the TV field. In the first half of the year, Skyworth OLED TV's big price cut started the first shot of OLED popularization. According to the offline monitoring data of Avi Cloud (AVC), Skyworth OLED TV sales increased by 351% year-on-year when Skyworth announced price cuts. At the same time, according to relevant staff of LG, LG Electronics' shipments of OLED TVs in 2017 are likely to reach 1.5 million units. Compared with 900,000 units in 2016, OLED TVs in 2017 will see a big growth.
The loosening of price barriers has further opened the door to the OLED TV market, allowing more consumers to get closer to OLED TVs. At the same time, the diversification of TV forms also allows consumers to deeply understand the development of OLED technology. Wallpaper TV not only shows Skyworth's revolution in OLED technology research and development, but also a good interpretation of the flexible characteristics of OLED. The thickness of the TV screen is compressed again, as thin as paper.
The OLED flexible trait is also seen by the electronics giant LG. According to foreign media, LG recently launched a 77-inch flexible transparent OLED display. The introduction of this new display will be more conducive to the diversification of OLED panels.
Analysts believe that the flexible screen will be more apt to fit the thin and foldable needs of the screen. Market consultancy TrendForce predicts that based on the currently established flexible OLED investment production line, the "flexible" and "hard" AMOLED screen production capacity will be evenly divided by 2018, and by 2019 the flexible screen capacity will be over-hardened to 61. %.
Since ancient times, the relationship between demand and market has always been inseparable. The prosperity of the TV market is of course inseparable from the investment of OLED display technology by upstream panel manufacturers. After Samsung and LGD invested heavily in the layout of OLED production lines, BOE also launched an OLED production line, and continued to increase investment in the following period.
In addition to the large demand for large-sized panels in the TV field, the demand for small and medium-sized OLED panels is also on the market, and the main acceptance areas are major mobile phone manufacturers. The entry of the iPhone 8 has pushed Samsung to put more energy into the production of OLED panels. In addition, according to foreign media reports, panel maker LGD has decided to use E6LCD panel factory for OLED production. The P10 panel factory used to produce large-size panels will also turn to the production of mobile OLED panels. The report also said that LGD plans to produce 15,000 small and medium-sized OLED panels at the E5 plant in 2017, 15,000 small and medium-sized OLEDs in the E6 plant's 6th generation line in 2018, and 30,000 small and medium-sized OLEDs in 2019. OLED.
As market penetration continues to increase, in-vehicle displays that are closely related to people's travel are also growing rapidly. In addition to the traditional liquid crystal display dial, OLED display panels also have unique advantages in providing drivers with more accurate and safer information. According to the Korean media Kiews May 24 news, LGD and SDC respectively publicly confirmed the vehicle OLED display structure.
The application of small and medium-sized panels on mobile phones and in-vehicle devices with high contact rates will be more conducive to people's further understanding of the product characteristics of OLEDs and to improve the acceptance of OLED panels. This will facilitate the application of OLED panels on large screen products.
In order to further promote the concept of OLED display and increase consumer awareness of OLED display, the OLED Innovation Technology Experience Hall has been put into operation in Beijing Suning Life Plaza. Lin Jingde, manager of LGD Global Promotion, said, "The main purpose of the OLED experience pavilion is to make consumers more aware of the fact that OLED brings more than just technological changes, and more can bring new life to people. the way."
The development of OLED panels is slowly confirming the concept of “everything is displayedâ€. From TV, mobile phones, and cars to the establishment of experience halls, OLED display technology is making this concept closer to reality step by step, driving the display field to gradually improve. .
Insiders pointed out that in the game of display, the performance of OLED display technology in the first half of the year made the whole industry see its potential in the display field. At the same time, it also provided the impetus for the major panel manufacturers to carry out the next step.
According to Taiwan's survey company DIGITIMESResearch, the production capacity of organic EL panels of seven large domestic manufacturers is expected to increase to 29 times in 2016, reaching 7.86 million square meters. New equipment from companies such as BOE and Tianma Microelectronics will contribute. South Korea's Samsung display and LG display capacity is expected to increase to three times in 2016, reaching 15.13 million square meters. With these companies in the panel field as the center, the application field of OLED panels will be further expanded.
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