In order to be able to reach a new generation of smart phone/tablet users, more and more musicians are beginning to use new technologies to make music, including 360-degree cameras, VR music experience and vertical video. The recent popular music singer Ingrid Michael Sunley made only a six-minute VR music video using the Snapchat filter and electronic band Gorillaz. The video received over 3 million comments after being posted on YouTube for 48 hours.
Vivien Lewitt, director of global artist relations at YouTube, said: “We will see that your mobile device not only provides music, live streaming content, VR and 360-degree experience, but also can combine the two for fans. Provide a truly wonderful experience.â€
Lewitt said that more than 60% of the viewing time on Youtube happens on mobile phones and tablets. The 19-year-old country singer Bailey Bryan likes to soak in Instagram and spends most of her time in Snapchat. So these applications became the framework of her first music video Own It, which means she would watch directly through a tablet or mobile phone.
The video is not only designed for broadcasting CMT or MTV, but also provides first-hand music experiences for viewers of different ages in virtual form. Bryan said that when she showed video to viewers on her mobile phone, most people's reaction was confused.
Some bands have already begun to use mobile phones or VR head-mounted VR technology to increase the interactivity of recorded programs. The rock band Young the Giant broadcast live performances on Youtube through a 360-degree camera installed around the Los Angeles concert scene. The bassist Payam Doostzadeh of the band said that it is a challenge to reproduce a real concert on a mobile phone.
“You can only watch it on a small screen. Maybe you don’t have a headset, so you can’t hear the full music.†Eric Church, an American rural singer, produced 2016 full-length Coachella Music festival performances through 360-degree video. The user can watch through the iPhone or Android phone with Google Carton Glasses or Gear VR. He said that he is not a VR geek, but likes to provide fans with different perspectives of live performances.
"There is a video camera between me and my drummer. You can turn around and watch. The drummer turns and looks back at me," said Church. "It's like you are standing among us."
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