The so-called living room strategy is most obvious during the Spring Festival. At the time of reunion, it is impolite to focus on the computer screen and the mobile phone screen, but it is absolutely obedient on the TV. Looks like the opportunity for an Internet TV box is coming-is that really the case? This article comes from the WeChat public account "Wisdom Tooth". After visiting his local broadcast network company (that is, the broadcast operator), the author made some predictions and interpretations of the Internet TV box opportunities and the interest game with the broadcast operator. The author believes that the benefits of the living room strategy will ultimately belong to the radio and television operators, but before the operators awaken, the window of opportunity for Internet companies is still very large.
Yesterday I went to visit the radio and television network company in my third-tier city. This is a TV operation service provider established after the TV system reform. Of course, commercialization is still limited. The broadcasting and television network companies managed by the State-owned Assets Supervision and Administration Commission go one step further, namely Gehua in Beijing and Tianwei in Shenzhen.
In short, this is the place to handle TV program business and broadband access. This week is very busy, very busy.
As a labor exporting area, the Spring Festival is a time when TV just needs to break out.
I have learned the following situations:
1. The most accepted business in recent days is the opening of set-top boxes for auxiliary machines. According to the policy (different provinces should be similar), a digital TV set-top box is connected to a TV. If the second TV of a personal household user needs to watch digital TV, another set-top box needs to be purchased, but no additional viewing fee is required; And if the third TV is going to install a set-top box, it will have to pay an additional viewing fee (although there seems to be a discount) in addition to the purchase of an installed machine. So during the Spring Festival, the members of the family working outside returned to their homes, the contradiction about the TV set occurred, and the demand for the auxiliary machine became larger.
My understanding is that when most people are on vacation, people are still reluctant to face the computer-they are also reluctant to face the favorite programs of the elderly and children. The business volume of purchasing and opening the set-top box auxiliary machine was so large this week, even more than "failure to repair". The price of a TV set-top box is about 300 to 350, this difference will not be too great in various regions.
2. The second most accepted business is recovery. In this province of labor force or talent export, a large number of digital TV accounts are usually in a state of reporting suspension. The viewing fee pre-stored in the account during the suspension period will not be deducted, accurate to the day. And this week a large number of digital TV accounts were reactivated to start billing-this sounds like a very romantic story. The hometown TV account and the hometown house are together, hoping that people returning to their hometown will let them come alive.
After two weeks, most of these accounts will be suspended again.
3. The third most accepted is still a variety of magical "failure repairs"-have you heard that IBM customer service spends a lot of time on the "which key is any key" problem, the set-top box is actually the same. The typical problem is that when a user selects a paid channel that has not been opened, the TV will prompt "Unauthorized". At this time, a large number of users will not choose to return to the channel they have originally purchased, but think that their TV is blocked. Stop and call to complain. Almost all the fault problems handled by the customer service of the operators are usage problems. This phenomenon is more obvious where the technical consumption is less popular.
4. It is more interesting that I met a seller of a certain brand of TV. I asked her about the smart TV under the brand. She said that she usually does not have strong service requirements for TV operators, but Android TV system obviously cannot Take care of everyone in the New Year.
In the Spring Festival that returns to traditional values, it is not too practical to find smart TVs in the market for entertainment functions. The same is true for Internet TV boxes.
After knowing the huge demand for auxiliary and recovery devices, can the Internet TV box play any role in this? A home wireless hotspot can manage multiple Internet TV boxes and provide different content to different screens. The price of a TV box ranges from 100 to 300 yuan, and even cheap cottage products are less than 100 yuan. For situations where more than three TV screens need to be managed at home, using a TV box is more appropriate than paying two viewing fees.
For TVs that are on for a month each year, it seems more convenient to use a TV box. But the question is, shouldn't such a family be equipped with a network cable that is open all year round?
In addition, some elderly people are already using products similar to Internet TV boxes or smart TVs, but they think it is more difficult to operate and more difficult to learn than the operator ’s digital TV system-but the deeper reason seems to be that they are used to Choose from the content being pushed instead of actively choosing the program to be played. The fun of going through all the channels is about the same as shopping aimlessly.
In fact, these problems are all problems that operators can deal with. But the entire broadcasting system has lagged far behind in this respect.
Assuming such a situation, the TV account and the mobile phone card can be carried by the user, and the provincial radio and television operators and the telecommunications operators provide users with appropriate tariffs and channel content customization. And users only need to insert their own cards or micro set-top boxes on different TV sets to watch their customized TV services. So, are there any questions about auxiliary machines, recovery machines and malfunctions?
The problem for radio and television operators is that they are not mobile enough. This has given Internet companies some opportunities to take advantage of mobile Internet services. However, what if the radio and television operators have somehow started to move?
Digital TV set-top box + account ID can be only one U disk size, built-in full set of radio and television digital TV terminal program and account. The rest is to let the set-top box move.
At present, the biggest obstacle for Internet TV boxes launched by Internet companies is policy, and the second biggest obstacle is user habits. In both cases, the official identity of the radio and television operator is strong and not a problem.
At present, Internet TV boxes can hardly exist as a legal network access device. In the third- and fourth-tier cities, it cannot fully move. For users with staged needs-is it convenient to restore their own cable TV, or is it convenient to pull another network cable and set up a home WiFi?
The problem is the same for smart TVs. Different province-level operators and even prefecture-level operators have different smart TV brands. It's not that installing the Android system into the TV will solve all problems. If the built-in software of the smart TV does not match the terminal program of the operator, it is more troublesome for users to use.
The idea of ​​cable TV is to control the TV in each living room. As for the idea of ​​mobile Internet, the TV set in each living room is a standard universal screen. Use another system to call this screen. Therefore, for Internet companies, it takes several big steps to occupy the user ’s living room: let users learn additional systems, let users buy equipment, set up a home network, and actively go online to find TV programs; and for operators, this One thing is a layer of window paper: open up software, services and content in the background-of course there are policies, but the problem of the left hand is not a problem.
But the thinking of traditional cable TV stations is still deeply ingrained in the broadcast operators. It is believed that most of the provincial companies of radio and television still position themselves as a TV access provider and network access provider. Not to mention the cloud management end, even the "management" has not been done.
Let's take a look at what other radio and television operators can do:
1. Mobility, unify the account, the user and the terminal, and let the TV account follow the user like a mobile phone.
This is equivalent to letting each user have a "mobile" large screen-many more than 40 inches. Think about what a big business opportunity and technological revolution this is.
However, this needs to break the gap between the provincial radio and television operators. This is actually not difficult. The infrastructure construction of the broadcasting network in China is not bad. And it is still troubled by the large amount of film and television program resources stuck on the radio and television network and unable to add value. National networking, mobile terminals are the best solution.
Moreover, with the development of technology, radio and television may become a larger data service provider than telecommunications. The information reflected by TV is not less than that of mobile phones, and the preferences of TV users are more valuable than those of mobile phones. If the radio and television do not want to be abandoned by the future, it will be a matter of time to do users and data mining-but these are now made by Internet companies.
2. To build up the content in the cloud and open up the upstream and downstream industry chain on the basis of the separation of production and broadcasting.
TV content producers on Mandajie Street provide content to TV stations, and TV stations use the broadcasting resources of broadcast and television operators almost free of charge.
But when users are dissatisfied with TV, they always scold the operators first, and TV stations and TV content production companies charge money behind them. This shows how the value of operators is underestimated. Only operators can connect the TV industry chain.
TV stations and more upstream TV program production companies should be divided according to the operators, because users and terminals are in the hands of operators-this is the experience of the telecommunications industry, but TV operators obviously do not have this consciousness now.
Some operators that have been commercialized faster have cooperated with TV shopping, launched their own e-commerce and TV commerce services, and sold some products that interest TV users. But the real gold mines—advertising, interactive games, hardware, and so on—have not yet operated systematically.
In opening up the industry chain, operators can do too much. TV operators do not need to make hardware, open stores, or develop software on their own. Instead, they should create an ecology so that all parties can make money under their own game rules, and eventually they can obtain the status of industry leaders.
This will undoubtedly solve the dilemma of smart TV manufacturers that are closely related to TV operators. The industrial ecology has never been the same.
3. Self-built content editing department.
From the experience of the Internet, the power of the list is endless. For the content industry, navigation and secondary editing closer to the terminal are sometimes more profitable than providers of first-hand content. TV operators have special effects and value in recommending services on their platforms, but so far no operator has been involved in this business.
If you think of TV attention and viewing as traffic, traffic navigation and traffic entry on the Internet are just as effective for TV. And this work ... Operators naturally leave the opportunity to Internet companies that understand traffic more.
As the "living room strategy" becomes more and more popular, operators' self-built content will become more and more valuable. See which provincial operator moved first.
So it can be said that the TV operator is a sleeping lion. The chance and golden age of Internet companies in television depends on when the lion wakes up—or, with a very small chance, the Internet company will kill the lion before it wakes up.
In the known Spring Festival demand, what needs to be met by the Internet TV box when the operator has not done anything? These needs are probably the opportunities for Internet companies in the living room before the rise of operators:
1. Multi-screen integration management and integration with digital TV.
Pure online video is still far away for ordinary people. But the opportunity nurtured by the digital TV market to allow users to recognize and accept online video is a very good opportunity. At present, Internet TV boxes are more suitable for managing multiple screens than operators' set-top boxes. Only when users realize that they can use Internet TV boxes to manage TV screens, the living room of the majority of users is truly open to Internet companies.
This needs to be combined with digital TV, the necessary interface and benefit distribution is necessary. Opportunities are needed, but also courage. Of course, the idea still depends on the Internet company.
2. Let the Internet TV box move.
There are many solutions implemented, and it is not particularly troublesome to bypass the policy. But at present, Internet companies are not particularly active in facing the two gods of Gongxin and Radio and TV.
The Internet TV box is undoubtedly the expansion of the smart phone, and it should be more mobile, tied to the mobile phone instead of the universal replaceable TV screen. The Internet TV box will become a more interesting module, integrated into a variety of strange devices.
3. Content services.
In fact, major Internet companies have their own content departments, and self-made programs and guide programs are in full swing on online video. They enter the TV, just a matter of course. However, the business opportunity has not yet reached this point.
Therefore, Internet companies are better to pray for operators to wake up later. Even under the current six-license policy, there are still many opportunities for TV screens. But after the rise of radio and television operators, it may not be.
Do you still operate 11 Inch Laptop Deals? If yes, here is the right place you should put more time and energy. You can see here 11 Inch Laptop in traditional standard or touch screen or 360 rotating. 11 Inch Windows Laptop in metal with 360 yoga, 11 Inch Touch Screen Laptop on 2 in 1 style, 11 Inch Laptop With 8gb Ram 128gb in plastic, etc. Believe you can find right one here for you. Of course, if have other special requirement prefer, just call us and share your demand details, thus we can send right and value information for you quickly. Sometimes, you may hesitate which storage is most suitable for your jobs? 256GB or 512GB SSD ROM provides huge storage space for big files, so that you can hold large documents and work your way through it freely. No worry lack of storage any more. N5100 CPU can enhance the overall performance for office, children students, daily entertainment, etc.
Any other style prefer, just contact us and share your demand, then we can know how to do more for you.
11 Inch Laptop,11 Inch Windows Laptop,11 Inch Touch Screen Laptop,11 Inch Laptop Deals,11 Inch Laptop With 8gb Ram
Henan Shuyi Electronics Co., Ltd. , https://www.shuyihost.com