In the past week, three slide full-screen mobile phones have been launched successively. They are the protagonists of the slide full-screen warm-up drama in early September: Xiaomi MIX3, Honor Magic2, Lenovo Z5 Pro. In terms of screen ratio, the Lenovo Z5 Pro, with a screen ratio of 95.06%, is the undisputed king, crushing Xiaomi MIX3 and Honor Magic 2, with a screen ratio of 93.4% and 91.5% respectively. .
Of course, Lenovo Z5 Pro is not content to surpass Xiaomi MIX3 and Honor Magic2 in screen ratio, but to become the leader of the sliding cover full screen. More importantly, its stunning appearance represents the first step for Lenovo to officially launch an impact on Xiaomi and Honor at the price of 2,000 yuan. This step will be a critical one, and the good drama has just begun.
The sliding cover full screen is a popular trend next year
A full-screen mobile phone, as the name suggests, refers to a mobile phone with 100% of the screen on the front. However, due to the limitations of current technology, it is extremely difficult to truly achieve a 100% screen-to-body ratio, and it can only be approached infinitely. Therefore, you will see that major manufacturers are trying their best to pursue a high screen-to-body ratio, and the screen-to-body ratio has become a symbol of technical strength. The higher the screen-to-body ratio, the more prominent the technology.
In the pursuit of high screen ratio, various solutions have emerged. I conclude that there are three main schools:
The first is the water drop pie. Liu Haiping and the water drop screen are both challenges to the user's aesthetics, but the water drop screen is barely acceptable than Liu Haiping; the second is the lifting pie. The former is more difficult to achieve; the third is the sliding cover, which not only solves the contradiction between the integrity of the front screen and the placement of the front camera, but also avoids the embarrassment of popping up the camera every time the OPPO Find X is unlocked.
In fact, the water drop screen has evolved on the basis of Liu Haiping. Although there is progress, there is no essential difference, and it is not in line with the trend of the times when mobile phones are used to match the value of the phone. The lift and slide styles are relatively mature full-screen solutions. The solution will become the evolutionary direction of full-screen mobile phones next year. Luo Yonghao, founder of Hammer Technology, once revealed that from the information obtained from the supply chain, a true full-screen mobile phone will arrive next year, including three solutions: lifting camera, lifting module and sliding cover design.
Note that Luo Yonghao is not showing his ability to predict, but first-hand information from the supply chain. It is a foregone conclusion that the full-screen sliding cover will prevail next year, and the heroes of Xiaomi MIX3, Honor Magic2, and Lenovo Z5 Pro, which were released one step ahead, see the same thing. , playing the role of an industry pioneer. So here comes the question. The three were released on the eve of Double 11. The tit-for-tat is strong. Who will be the biggest winner of this slide full-screen "Three Kingdoms Kill"?
Slide full screen staged "Three Kingdoms Kill"
Judging from the most intuitive screen ratio, Lenovo Z5 Pro beats Xiaomi MIX3 and Honor Magic2, becoming the world's first true full-screen mobile phone with a screen ratio exceeding 95%. In terms of cost performance, Lenovo Z5 Pro is also ahead of the two major rivals. The prices of the 6GB+128GB versions of the three products are 2,298 yuan, 3,299 yuan, and 3,799 yuan respectively. Lenovo Z5 Pro has become the only sliding cover in the current market at the price of 2,000 yuan. screen phone.
From the product point of view, the three products all claim to have a number of black technologies, which seems to be indistinguishable, but comparing the core selling points such as slider design and screen fingerprint, the gap is clear at a glance.
Let’s talk about the slider design first. The Mi MIX3 uses a magnetic power slide, and the slider life is as high as 300,000 times. Lenovo Z5 Pro adopts a unique six-position double-screw power slide. Double-screw power is widely used in helicopters, torpedoes and other products. Through two helixes, one forward and one reverse, the machine can move stably in one direction, except It has the same slider life as the Mi MIX3, and it can double the power while the power consumption is basically unchanged. This is an advantage that the Mi MIX3 does not have. Therefore, Lenovo Z5 Pro is known as the most technical decompression artifact in the world.
In addition to being better than Xiaomi MIX3 in terms of slider design, Lenovo Z5 Pro is also one step ahead in patent applications. Xiaomi MIX3 claims to be the world's first full-screen mobile phone with a sliding cover. Lei Jun, the head of Xiaomi, said that friends and businessmen are not convinced and can publish patents. Chang Cheng really posted the patent. It turns out that the Lenovo slider patent was won as early as 2017, a long time before Xiaomi.
Let’s talk about screen fingerprints. On the one hand, screen fingerprints solve the inconvenience of unlocking fingerprints on the back, and on the other hand, avoid too many holes on the back and ensure visual integrity. It is an excellent solution. Perhaps due to cost and product size factors, Xiaomi MIX3 did not carry the current popular screen fingerprints, but chose rear fingerprints, which disappointed users. The Honor Magic 2 focuses on the screen fingerprint sensor, with a large photosensitive area of ​​32.48 square millimeters, and it can be unlocked in 0.5 seconds when the screen is off.
Lenovo Z5 Pro realizes the fifth-generation photoelectric screen fingerprint in the space of the sliding screen structure by customizing the 0.98mm thinnest screen fingerprint module and the first fingerprint slide sharing space, with a recognition accuracy of up to 99.92%. And the fastest unlocking speed of 0.2s, providing a more efficient and convenient unlocking experience. In other words, Lenovo Z5 Pro is equipped with the world's most expensive and thinnest screen fingerprint module, the cost is 50%-60% higher than ordinary modules, the thickness is 25%-40% thinner than the industry average, and the fingerprint recognition speed is faster than Honor Magic2 .
With excellent product performance and a sincere price, the Lenovo Z5 Pro vividly interprets the brand concept of Lenovo's mobile phone as "conscientious high-quality national mobile phone". Xiaomi and Honor have been exploring the high-end market, but on the whole they are not successful. The release of Xiaomi MIX3 and Honor Magic2 is more like to enhance the brand tonality. There are no clear indicators. Somewhere in the world, the fate of the future may have been decided.
In my opinion, on the surface, Xiaomi MIX3, Honor Magic2, and Lenovo Z5 Pro are competitive relationships; if you look inside, you will find that on the eve of the explosion of the full-screen slider, Xiaomi, Honor, and Lenovo are "cooperation" to some extent. "Relationship, and jointly promote the accelerated arrival of the era of sliding cover full screen. Among them, Xiaomi and Honor mainly contribute to the influence of the industry. After all, the size is there, which can attract other players to follow up; Lenovo plays the role of market verification pioneer, and cost-effective products are easier for users to accept and early adopters. sales situation.
Lenovo beats Xiaomi and Honor at the 2000 price point
Half a month ago, Chang Cheng, vice president of Lenovo Group and head of China's mobile business, set up two flags: one is to make Chinese users feel that "Lenovo is the only choice" within the price of a thousand yuan machine; In the future, Lenovo mobile phones will completely defeat Xiaomi and Honor in the price range of 2,000 yuan.
As soon as this statement came out, it immediately caused a heated discussion in the industry. Some people think that Chang Cheng's boasting of Haikou may be slapped by cruel reality in the future; some people think that although it is difficult to achieve, Lenovo may not have a chance. My position is similar to the latter. In judging the future prospects of Lenovo's mobile phones, we must first clarify two facts:
First, Lenovo's mobile phone base is still there. It is undeniable that Lenovo mobile phones have taken many detours in recent years, and they have also fallen into troughs, but it does not mean that its strength is weak. On the contrary, its foundation is quite solid. The third brilliant, still has good technical strength and channel resources.
Second, Lenovo's mobile phone has gained momentum. For the re-started Lenovo mobile phone, the most important thing is to get off the ground, that is, to get on the right track as soon as possible. The good news is that Lenovo Z5, Lenovo S5 Pro, and Lenovo K5 Pro have become the best choices for 1000-yuan phones, and Lenovo mobile phones have also become the fastest growing and most popular brands among users. This year, the domestic mobile phone market continues to decline against the background of the decline. At the same time, Lenovo's mobile phone rose against the trend, with an increase of more than 70%.
The double harvest of sales and word of mouth means that it has established a firm foothold in the thousand-yuan machine market, and it is logical to enter the 2,000-yuan price range. The release of Lenovo Z5 Pro is regarded as the horn of an attack, and it will confront Xiaomi and Honor head-on. This is destined to be a tough battle with many difficulties, but Lenovo may not be able to counterattack for two reasons:
The first is to adhere to the brand concept of "conscientious high-quality national mobile phone". "Product downturn, price up" is a true portrayal of the current mobile phone industry. Product innovation has fallen into a bottleneck. Users need to spend more money to experience black technology. As strong as Xiaomi and Honor, it has not changed this status quo, while Lenovo "has a good conscience" "Pin the national mobile phone" is undoubtedly a clear stream. Conscience excellent products refer to creating high-quality products with ingenuity and insisting on a heart-to-heart experience; national mobile phones use sincere prices to thank users for their love.
This is not only Lenovo's attitude, but also a powerful way of playing: to exert force on a certain demand point of users, and to break the high premium of the mobile phone industry through high cost performance, and promote the popularization of new technologies. In other words, Lenovo is committed to breaking the unreasonable market price system and making it beneficial to the people. It will start with the Lenovo Z5. Every product with the same configuration has a price break. For example, the Lenovo Z5 Pro is the price-performance lore of Xiaomi MIX3 and Honor Magic2. I think that the current Lenovo will carry out the cost-effectiveness to the end, which is even worse than the Xiaomi and Honor of the year.
The second is that Xiaomi and Glory were attacked by the enemy. It is undeniable that Xiaomi and Honor have a long history of cultivating in the 2,000 yuan price range and occupy a certain advantage, but they are not having a good time now. In addition to facing the strong impact of Lenovo, OPPO and vivo are also grabbing this market. In fact, the advantages of OV's entry outweigh the disadvantages for Lenovo, which can further weaken the leading edge of Xiaomi and Honor, but it will not hurt Lenovo, because OV is facing a stronger "price butcher" - Lenovo mobile phones.
It is foreseeable that Lenovo will have the last laugh in the "Three Kingdoms Kill" in the sliding cover full screen, or it will be the beginning of its victory over Xiaomi and Honor in the price range of 2,000 yuan.
Epilogue
Since Lenovo’s mobile phone was relaunched in June, Chang Cheng’s most frequently asked question is how Lenovo has risen so strongly. Every time his answer is simple: Lenovo doesn’t have so many attempts and strategies, just do things well. "Things" can be summed up as a solid product, honest marketing, and adherence to user orientation. This is the correct posture for Lenovo to live in the present and plan for the future, and the good show is yet to come.
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