With the continuous innovation of technology, new products on the market are emerging one after another, and users are no longer satisfied with basic services. In the future, the demand of users for TV terminals is not only to watch programs and watch TV dramas. TV terminal services need to change with the needs of users and play two roles: one is to continuously pursue highly impactful audiovisual experience service providers The other is a composite function server that can meet the needs of multiple family lives.
Interactive video business——
Better meet user needs
From the perspective of the human body's reception of information, audible and visible comprehensive information transmission has the best effect and is most favored.
According to a statistical report released by the China Internet Network Information Center, as of June 2010, the number of Internet users in China has increased by 36 million from the end of 2009, reaching 420 million. The increasing base of netizens also encourages users to develop Internet-based viewing habits, that is, users' demand for forward-looking video services (interactive video services) is becoming more and more urgent. According to Accenture research, about 83% of respondents in China believe that they want to have more control over media consumption, such as which channel and which method to use. This shows that users are more inclined to decide when to watch the content they want, and choose the content they want to watch independently, rather than staying with the TV station. At the same time, they are more willing to enjoy interactive video services. However, the existing interactive video services, in terms of the amount of content or interactive business forms, are far from satisfying the needs of users. Changes in user demand for interactive video services will lead to new changes in the IPTV business model. Interactive video services will become one of the focuses of IPTV business development.
IPTV value-added services——
Tap the needs of potential users
The IPTV value-added service (composite function service) mainly highlights that users enjoy the fun of "using" TV. The ever-changing needs of users have also given TV terminals a richer service connotation. In the new stage of IPTV development, applications should be developed mainly on the basis of industry integration. While providing some basic video services familiar to the public, such as review, live broadcast, broadcast, and on-demand, etc., we should strive to launch various value-added services to Tap the needs of potential users to form a TV-based business model and business model.
Taking user as the core of service development, it is close to the user's life, focusing on analyzing every detail of the user's needs, combining IPTV business characteristics, and developing value-added services suitable for TV terminals, including wealth management business, mall business, education business and medical business. In countries with rapid development of IPTV in the world, there are also many successful cases of value-added services: After an IPTV provider in the UK launched IPTV, it has focused on the development of value-added services, which has promoted many personalized services and interesting interactive models. Value-added services have a higher utilization rate than other on-demand channels.
Cross-screen integration business——
Guide to stimulate user needs
Talking about cross-screen integration business, let ’s first look at the relevant characteristics of the user group under the integration trend: the age of users using the three-screen streaming service is 21 to 35 years old; male users account for a higher proportion of all users; Mainly high school education, high school, junior college, college undergraduate accounted for the vast majority; from the perspective of the distribution of users across the country, the number of users in more economically developed areas is significantly more than the number of users in economically underdeveloped areas; , More than 30% of users are interested in video, photo uploading and sharing services.
Operators can stimulate user interest through multi-screen services. With the continuous development of new technologies and the continuous optimization of the market environment, cross-screen services will be plugged in to carry the needs of users and fly together, becoming an important growth point for the future development of IPTV services.
In addition, the application of new technologies will to a great extent cultivate the new needs of users, such as the rise of 3D technology and the popularity of watching the movie "Avatar", which is enough to prove the influence of new technologies on user needs. All may be triggered by the introduction of new technologies.
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