For the majority of TV manufacturers, this era is full of opportunities and challenges. On the one hand, once high-end TVs gradually flew into the homes of ordinary people. A 40-inch smart TV is generally lower than 2,500 yuan. This price makes smart TV a standard for almost every newly installed family living room. One bedroom has a TV. More and more common.
On the other hand, the decline in sales volume and operating rate has caused traditional TV manufacturers to focus more and more on differentiated black technologies in order to attract consumers' attention. Faced with such dazzling dazzling concepts as narrow-edge, curved surface, high-definition, blue-ray, ultra-clear, 3D, and 4K, consumers' reactions have become somewhat cold. The Ericsson TV and Media Consumption Trends 2016 report shows that since 2012, global consumers have spent an average of 4 hours per week watching videos on their mobile devices, and they have spent 2.5 hours per week on fixed screen TVs.
According to the report, ordinary TV users and dedicated TV users (traditional sofa potatoes) have been slowly declining year by year, while the viewing family of mobile screens has been increasing.
The report also mentioned that "as the millennials grew and matured, the audience's viewing content also shifted from traditional television programs to streaming media and video programs."
However, is there really no new growth point in the TV industry? The hardware level of the TV industry is really mature to complete homogeneity, there is no room for improvement? Xiao Bian thinks this is not the case, Xiao Bian thinks that it is precisely the existence of the TV industry. The long-standing unsolved user pain points have allowed a large number of users to switch to other viewing devices.
Pain point one. Intelligent remote control
Relative to the television's intelligence, the evolution of the remote control seems to have stayed in the last century. The controller is still a long black control board, not only can not fall into the cracks of the sofa at any time in the evening to find; the colorful buttons on the top is even more daunting. Every time I operate, I take a heart-wrenching fluke. Is it fast-forward or the next chapter, which is to increase the volume or to change the program from five channels to six channels? Although some Internet TV brands have greatly simplified the design of the remote control, it is still impossible to use the remote control to move up, down, left, and right buttons one by one to tap the on-screen virtual keyboard to select letters to login to the account.
Pain Point II. Operating System Ease of Use
The easy sliding click operation on the phone becomes awkward on the TV. All the way to click and drag and click and drag to find the desired TV application is missed. The layer-by-layer exit and re-sliding to the previous position allows users to sigh and sigh. After encountering a Caton, the hard-to-enter TV application returned to the liberation again one night before. It required heroes to come back and let the user give up the treatment in minutes, abandoning the embrace of TV and switching to mobile phones.
Pain Point III. Loneliness Watching TV
Barrage video originated in the secondary unit of the niche but gradually became the standard video. Whether it's the actor's hairstyle makeup or the video's giggles, the audience hopes that people will join their own in front of the screen to laugh or laugh together, together with 23333 or 66666, instead of sitting alone on the sofa as a silent audience. . The willingness to socialize is so important to users that viewers who can't get enough social experiences on TV often choose to open the second screen at the same time and focus most of their attention on the second screen that can be interacted.
With the advent of Tencent's launch of the intelligent voice assistant "ChanDing", solving these traditional pain points will become easy. From the contents of the release, you can see Tencent Jingle has its own unique ideas and quite specific application scenarios in the smart home. In addition, the groundbreaking feature set is added to the interaction with the TV. In fact, the use case here is the easiest to understand; for example, if you come home from work and want to watch TV, then you can just turn on the TV by saying "Jang Dang, Central Five" or "Dangling, China Super League" to the TV; When you need to take a take-out or pour a cup of water or go to the restroom, just say “Jang Dang, Pause†and the story stops for you. In addition, the operation of the TV will also become truly intelligent. Whether it is the switching of programs or the transition between TV applications, it is a matter of words.
Not only that, your interaction with TV during the viewing process will also be greatly enhanced. Whether it is the name of the actors in the drama, the brand name of the clothing brand or the history of the story, and the name of the theme song, as long as you ask, Dingdang will know; Being able to push knowledge or product information intimately to your mobile phone, whether you want to buy the same dress or re-smell the movie theme song has become easy. At the same time, Dangdang is not only a small entertainment expert, but also a good knowledge of various sports. At any time, you can let the jingle answer the names of players in an NBA game, the score data of the two teams and the information of the next game. When you think about it, you will be presented with the correct answer.
In the end, when Dangdang turns television into a social weapon, the days of sitting alone on the sofa, beer, fried chicken, and television will all become past. From then on, you can watch TV on the fly and turn your opinions into voice or text barrage at any time. Share them with friends from all over the world. You and your mom and dad don't understand that the laughter can be found on television through the Jingdi assistant. Through the jingle, the mother can no longer blindly recognize the wrong person. The dad's anti-war drama has netizens and he resonates with him. The old and young have their own place, think of all happy. When you watch TV, you are no longer alone.
In addition, the jingle can also act as a large screen for video calls, allowing you and your dear TA face to face, to a loving conversation, let TA become what you want to look, become pigs, change the fox, make TA happy, mess with TA angry, "teasing" TA is not a problem.
The jingle assistant also allows you to quickly find applications installed on the TV, no longer having to worry about where to go with the software that you installed. For example, if you want to open a sofa butler, you can use voice control directly. It's easier to watch large movies and watch live broadcasts.
All in all, TV is the core component of smart homes, and there are plenty of ways to play in the future. The user experience also has huge room for improvement. With the blessing of artificial intelligence technology, it is not impossible for television to recapture the attention of the millennials. The intelligent search, dialogue, and video services implemented on smart TVs will be bright and exciting. The future will have more surprises in the interaction of smart TVs.
People's pursuit of intelligent home life and the convenience of technology brought to the home have gradually increased. In the face of a promising smart home market, Tencent is poised to gain momentum. Putting intelligent voice assistant on TV is only one step of Tencent’s smart home layout. The intelligentization of home appliances such as speakers, mobile phones, refrigerators, and air conditioners also has great potential. Tencent’s continuous efforts in the field of artificial intelligence make people quite expectable.
On the other hand, the decline in sales volume and operating rate has caused traditional TV manufacturers to focus more and more on differentiated black technologies in order to attract consumers' attention. Faced with such dazzling dazzling concepts as narrow-edge, curved surface, high-definition, blue-ray, ultra-clear, 3D, and 4K, consumers' reactions have become somewhat cold. The Ericsson TV and Media Consumption Trends 2016 report shows that since 2012, global consumers have spent an average of 4 hours per week watching videos on their mobile devices, and they have spent 2.5 hours per week on fixed screen TVs.
According to the report, ordinary TV users and dedicated TV users (traditional sofa potatoes) have been slowly declining year by year, while the viewing family of mobile screens has been increasing.
The report also mentioned that "as the millennials grew and matured, the audience's viewing content also shifted from traditional television programs to streaming media and video programs."
However, is there really no new growth point in the TV industry? The hardware level of the TV industry is really mature to complete homogeneity, there is no room for improvement? Xiao Bian thinks this is not the case, Xiao Bian thinks that it is precisely the existence of the TV industry. The long-standing unsolved user pain points have allowed a large number of users to switch to other viewing devices.
Pain point one. Intelligent remote control
Relative to the television's intelligence, the evolution of the remote control seems to have stayed in the last century. The controller is still a long black control board, not only can not fall into the cracks of the sofa at any time in the evening to find; the colorful buttons on the top is even more daunting. Every time I operate, I take a heart-wrenching fluke. Is it fast-forward or the next chapter, which is to increase the volume or to change the program from five channels to six channels? Although some Internet TV brands have greatly simplified the design of the remote control, it is still impossible to use the remote control to move up, down, left, and right buttons one by one to tap the on-screen virtual keyboard to select letters to login to the account.
Pain Point II. Operating System Ease of Use
The easy sliding click operation on the phone becomes awkward on the TV. All the way to click and drag and click and drag to find the desired TV application is missed. The layer-by-layer exit and re-sliding to the previous position allows users to sigh and sigh. After encountering a Caton, the hard-to-enter TV application returned to the liberation again one night before. It required heroes to come back and let the user give up the treatment in minutes, abandoning the embrace of TV and switching to mobile phones.
Pain Point III. Loneliness Watching TV
Barrage video originated in the secondary unit of the niche but gradually became the standard video. Whether it's the actor's hairstyle makeup or the video's giggles, the audience hopes that people will join their own in front of the screen to laugh or laugh together, together with 23333 or 66666, instead of sitting alone on the sofa as a silent audience. . The willingness to socialize is so important to users that viewers who can't get enough social experiences on TV often choose to open the second screen at the same time and focus most of their attention on the second screen that can be interacted.
With the advent of Tencent's launch of the intelligent voice assistant "ChanDing", solving these traditional pain points will become easy. From the contents of the release, you can see Tencent Jingle has its own unique ideas and quite specific application scenarios in the smart home. In addition, the groundbreaking feature set is added to the interaction with the TV. In fact, the use case here is the easiest to understand; for example, if you come home from work and want to watch TV, then you can just turn on the TV by saying "Jang Dang, Central Five" or "Dangling, China Super League" to the TV; When you need to take a take-out or pour a cup of water or go to the restroom, just say “Jang Dang, Pause†and the story stops for you. In addition, the operation of the TV will also become truly intelligent. Whether it is the switching of programs or the transition between TV applications, it is a matter of words.
Not only that, your interaction with TV during the viewing process will also be greatly enhanced. Whether it is the name of the actors in the drama, the brand name of the clothing brand or the history of the story, and the name of the theme song, as long as you ask, Dingdang will know; Being able to push knowledge or product information intimately to your mobile phone, whether you want to buy the same dress or re-smell the movie theme song has become easy. At the same time, Dangdang is not only a small entertainment expert, but also a good knowledge of various sports. At any time, you can let the jingle answer the names of players in an NBA game, the score data of the two teams and the information of the next game. When you think about it, you will be presented with the correct answer.
In the end, when Dangdang turns television into a social weapon, the days of sitting alone on the sofa, beer, fried chicken, and television will all become past. From then on, you can watch TV on the fly and turn your opinions into voice or text barrage at any time. Share them with friends from all over the world. You and your mom and dad don't understand that the laughter can be found on television through the Jingdi assistant. Through the jingle, the mother can no longer blindly recognize the wrong person. The dad's anti-war drama has netizens and he resonates with him. The old and young have their own place, think of all happy. When you watch TV, you are no longer alone.
In addition, the jingle can also act as a large screen for video calls, allowing you and your dear TA face to face, to a loving conversation, let TA become what you want to look, become pigs, change the fox, make TA happy, mess with TA angry, "teasing" TA is not a problem.
The jingle assistant also allows you to quickly find applications installed on the TV, no longer having to worry about where to go with the software that you installed. For example, if you want to open a sofa butler, you can use voice control directly. It's easier to watch large movies and watch live broadcasts.
All in all, TV is the core component of smart homes, and there are plenty of ways to play in the future. The user experience also has huge room for improvement. With the blessing of artificial intelligence technology, it is not impossible for television to recapture the attention of the millennials. The intelligent search, dialogue, and video services implemented on smart TVs will be bright and exciting. The future will have more surprises in the interaction of smart TVs.
People's pursuit of intelligent home life and the convenience of technology brought to the home have gradually increased. In the face of a promising smart home market, Tencent is poised to gain momentum. Putting intelligent voice assistant on TV is only one step of Tencent’s smart home layout. The intelligentization of home appliances such as speakers, mobile phones, refrigerators, and air conditioners also has great potential. Tencent’s continuous efforts in the field of artificial intelligence make people quite expectable.
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