On April 24, 2017 Unreal Open Day was held in Shanghai as scheduled. Thousands of developers from around the world attended the conference. In addition to Tim Sweeney, Executive Director of Epic Games, Chris Donahue, Vice President of Strategic Partnerships at AMD, and Frank Vitz, Director of Immersive Technology, also spoke about the event.
Strong alliance
In the morning, Chris Donahue, AMD’s vice president of strategic partnerships, spoke about the importance of the Chinese gaming market and the rise and prospects of VR. “VR affects the entire ecosystem, from content creation tools to engine technology to content developers and platforms. The VR industry is also facing many technical challenges, and semiconductor manufacturers are obliged.From the introduction of RX480 cost-effective graphics cards to the sale of VR Ready consoles with VR headset bundles at a discounted price, AMD is working to reduce users' VR usage costs,†Chris said. Content creators must adhere to the principle of creating high-quality VR content and need to devote more energy to this new carrier.†Chris emphasized the importance of graphics technology in the VR era and imagined the future of VR killer applications.
In the afternoon, Frank Vitz, AMD's immersive technical director, revealed the direction of cooperation between AMD and the game engine. "In the development process, it is the game engine that truly holds the initiative." Frank said, "The engine provides architecture and packaged tools to developers. The most effective way to help more developers is to directly develop advanced technologies. Functional integration into the engine."
AMD free repository GPUOpen
AMD immersive technical director Frank then introduced AMD's open source repository GPUOpen. GPUOpen is AMD's tool library for developers. It contains a large number of software SDKs, APIs, tools and template code, and all resources are freely available for developers to download, such as Liquid VR, True Audio Next, TressFX hair effects, etc. .
Frank added: "Our strategy is to win support for developers by providing truly useful solutions. Our goal is to provide features that can run on all GPUs and make them free, so there is GPUOpen. ."
AMD set up an experience zone just outside the main venue to provide a series of experiences and introductions for participating audiences, including Virgin Interactive's VR game "Bullet Sorrow" experience; AMD TressFX 4.0 technology (dynamic hair effects); Multi GPU multi-graphics crossfire technology; AMD new generation Vega architecture graphics features; High Dynamic Range (high dynamic lighting rendering, etc.).
Bullet Sorrow's preemptive experience version landed on Steam at the end of last year and has performed well since its launch. It is currently the only Chinese-made VR game that can top Steam on the global scale. The official version was on Steam on April 18th. Oculus will be on the line in May. Sony will visit Sony State Line during July China Joy. It is expected that the three platforms of PSVR, Steam, and Oculus will be played at the end of July.
AMD finally stated: “This partnership with Unreal is enough to highlight the importance of gaming and VR developers, the VR industry, and the support for the Chinese market. AMD will continue to deepen its technology and cooperate with advanced game engine companies. Make immersive content creation rise to a whole new level."
Display Screen,Display Screen Lcd Advertising,Display Screen Indoor,Display Screen Lcd
Shenzhen Newvision Technology Co.Ltd , https://www.newvisionlcd.com