Smart TV set-top boxes at low prices

It is reported that LeTV launched a new cloud video smart box C1 yesterday. It is worth noting that the LeTV Internet set-top box with a price range of RMB 1980-2980 has lowered the price by 3/4. It only requires a $0 purchase plus an additional 399 yuan for the first-year LeTV TV exclusive content service fee. . From the second year, users can choose whether they want to pay for viewing.

Why did LeTV's price suddenly drop? Le Jun, vice president of LeTV, explained: "In the long run, LeTV does not rely on hardware to make money but rely on content to make money. The market is becoming more and more mature, and now it is rapidly Occupy the market."

In this regard, Analysys International analyst Zhang Hao expressed his approval. He said that LeTV's price cut could help the market cultivate users and further promote the development of the market.

Relevant data show that at present, China's household color TV inventory is 535 million units, of which flat TVs with HDMI (high-definition multimedia interface) interface account for 31%, which means that the Internet TV set-top box market has 165 million units of capacity. According to the sales data on the Internet, the single-day sales volume of Shanzhai brand Internet TV box has reached 10,000 units, which shows the market potential.

However, in the current Internet TV set-top box market, not only is LeTV one. According to Zhang Hao, currently broadcasters, telecommunications, and Internet companies are trying to catch up in this area, and even terminal manufacturers are entering the box market. "Although competition in this area has not yet reached the white-hot stage, there is no standard for the pricing range, but the low-priced brand that LeTV will play this time will have an impact on future manufacturers entering the field," Zhang said.