The two Internet battlefields in China in the future will follow the screen: the home Internet and the car Internet.
The TV industry is now a red sea. The voice of the once proud Internet TV brand has weakened but newcomers are constantly joining. There is even news that Honor will join the TV market this year.
Then, with the advent of 5G and the Internet of Things, smart homes have exploded in an all-round way. With the lower and lower operating rate of TVs and mobile phones gradually replacing TVs as the main home audio-visual entertainment equipment, can TVs regain control of the core of the living room?
2016 is the first year of Internet TV, but the first year is a glorious era. But the good times did not last long. Due to the continuous increase in the cost of raw materials, the voice of Internet TV brands that rely on capital operation has gradually weakened.
LeTV, which used to make Internet TV, is no longer what it used to be. On July 18, LeTV officially announced the creation of the LeRong brand to be responsible for the operation of smart TV and other businesses. But the future is worrying.
Another Baofeng Group, which is called "LeTV Second" by the capital market, is an Internet TV company. On March 5, 2018, Feng Xin announced the "All For TV" strategy to the entire company through internal mail, and stayed away from the mainstay of long video apps. On the battlefield, focus on Internet TV and home Internet. It is estimated that the net profit attributable to shareholders of the listed company in the first half of 2018 is expected to lose 85 million to 90 million yuan, compared with a profit of 15.72 million yuan in the same period last year.
Although some Internet TV brands have not been glorious in the past, this does not mean that the future of the Internet TV industry is not optimistic. As of the first quarter of 2018, the national total coverage of Internet TV activated terminals reached 65.9%, an increase of 6.8% compared to 59.1% in 2017.
It is understood that Liang Jun, the former general manager of LeTV, re-started his business and established a new technology company called Xinshijia. Liang Jun revealed that he wants to redefine Internet TV and rebuild the smart home entrance. He believes: The best smart entrance to the home Internet of Things platform must be the large TV screen. "In the past few decades, the Internet has penetrated deeply into the PC and mobile phone fields, and the next wave is the home Internet around TVs and the autopilot and car networking around on-board screens. Artificial intelligence technology can precisely in these two scenarios, With the collaborative support of software, hardware and data, it shines. Talking about the future of artificial intelligence technology today, we will start from these two screens."
According to the mobile phone sales data of Sino Mobile in the first half of 2018, Honor Mobile ranked first in the Internet mobile phone camp with sales of 26.05 million units. Some media reported that Honor is preparing to enter the TV market. At present, Honor is forming a TV team, and it is likely to launch TV products in the second half of the year.
Not only Honor wants to enter the TV market, it is reported that there will be three or so mobile phone manufacturers joining the TV industry market this year.
Urgent need for transformation and upgradingWe know that although the gross profit of color TV hardware is not high, the home Internet economy based on large TV screens is exploding.
In 2017, my country's color TV retail sales fell by 6.6% year-on-year, the largest drop since 2003. According to data from Aowei Cloud Network, the sales volume of China's color TV market in the first half of 2018 was 22.6 million units, a year-on-year increase of only 3.6%; sales reached 72.5 billion yuan, a year-on-year decrease of 2%. As far as the color TV industry in 2018 is concerned, Aowei Cloud is expected to sell 49.13 million units, a year-on-year increase of 3.4%; sales of 159.7 billion yuan, a year-on-year decrease of 2%.
In the era of mobile Internet, the living room entertainment equipment is no longer limited to the TV, and the turn-on rate of the TV is getting lower and lower. According to AVC data, mobile phones accounted for 46.3% of users’ audio-visual equipment usage time, TVs accounted for 30.9%, tablets accounted for 10.6%, notebooks accounted for 5.3%, and TV It is no longer the only option.
Therefore, the color TV industry also needs to transform and upgrade.
How to transform to meet opportunitiesIt is the current trend to improve product quality through innovative display technology.
Data show that in the first half of 2018, the scale of 4K TV increased by 25.4% year-on-year, the scale of OLED TV increased by 110.3% year-on-year, the scale of laser TV increased by 241.5% year-on-year, and the scale of ultra-thin TV increased by 109.5% year-on-year.
4K is not fully popular, 8K is coming. Global TV brands including Samsung Electronics, LG, Sharp, Skyworth, Konka, Hisense, etc. have successively released 8K TV products.
It is estimated that global 8K TV shipments will reach 200,000 units in 2018, and 8K global shipments are expected to reach 2.9 million units by 2021.
Artificial intelligence has shined this year. Data shows that the market share of artificial intelligence TV in the first half of 2018 was 45.8%, an increase of 28% over the same period last year. Changhong, Skyworth, TCL and some overseas brands such as LG have all launched new artificial intelligence TV products. With the advent of the era of 5G and the Internet of Things, smart homes will also usher in great opportunities for development. Some manufacturers have added "interactive connections" to other smart products for artificial intelligence TVs to build a preliminary home Internet of Things.
In addition, the size of TV screens is increasing year by year. In the first half of 2018, 65 inches became the largest growth size in the color TV market. The trend of large-screen TV is obvious.
Therefore, on this basis, laser TVs with "giant screen" characteristics have also begun to become a hot spot.
The countryside is a big potential marketWith the implementation of the "Broadband China" strategy and the policy of speed-up and fee reduction, the current broadband popularization and speed-up is intensified, and broadband users continue to migrate to a high rate.
As of the end of June, the total number of fixed Internet broadband access users of the three basic telecommunications companies reached 378 million, of which the total number of optical fiber access (FTTH/O) users reached 328 million. Incoming (FTTH/O) users reached 158.2 million, 87.31 million, and 82.99 million, respectively, and the difference in the proportion of optical fiber access (FTTH/O) users in various provinces is shrinking.
This is the basis for the promotion of Internet TV. On June 28, Shanghai University of Finance and Economics released the "2017 China Rural Internet Application Report". The average household computer ownership rate in rural areas is 44.37%, and the Internet penetration rate in rural households is 62.19%, and the regional differences are not obvious. Therefore, the rural market will be a big market.
SMD transformer Description: small size, high working frequency, high adhesion performance, small distribution inductance;It is mainly used for module power supply, laptop, mobile phone and ultra-thin electric appliance.
The transformer consists of an iron core (or magnetic core) and a coil. The coil has two or more windings, of which the winding connected to the power supply is called the primary winding and the rest is called the secondary winding.It can change ac voltage, current and impedance.The simplest core transformer consists of an iron core made of a soft magnetic material and two coils with different turns on the core.
SMD Transformer, Ee16 Transformer, Power Transformer, Electric Transformer
YANGZHOU POSITIONING TECH CO., LTD. , https://www.cnpositioning.com