Looking at Pinduoduo from any angle, it perfectly interprets what a "miracle" is. In just two years, Pinduoduo has successfully accumulated more than 100 million users. In 2017, its monthly GMV exceeded 100 million, second only to Taobao and JD.com. Even in November last year, Pinduoduo had more orders than JD.com. Such a rapid growth rate makes Pinduoduo suddenly "jump" to the public like a rocket. People can't help asking, why can Pinduoduo break the routine, rise quickly and achieve corner overtaking when online traffic is growing from the ceiling to the prevailing speech?
Before the emergence of Pinduoduo, no one would have expected someone to threaten Alibaba's position. In fact, most people think that after the end of the traffic dividend, the platform is king, and it is difficult for new entrants to challenge industry giants. But in reality, Pinduoduo has risen all the way. Under the help of powerful enemies such as Taobao, JD.com, Vipshop, and Netease Yanxuan, it has broken out into the sky and proved that the e-commerce market still has opportunities for entrepreneurs. This enlightenment for security is to re-look at the market pattern from a new perspective and look for brilliance from segmented areas. In fact, security has enough space for new entrepreneurs. If you want to become a pinduoduo in the security industry, you must find your own differentiated advantages. If you can't compete with the duo, you can learn to compare professional, sophisticated, service, and even local advantages. The current security industry presents a pattern of strong duopoly, but this situation is not static. Security companies must be prepared to change and be changed.
The countryside surrounds the city, find outMost of Pinduoduo's users come from third- and fourth-tier cities, rather than first- and second-tier cities. One of the secrets of Pinduoduo's success lies in the successful mining of the third- and fourth-tier middle class when Internet companies such as Meituan actively seized the first- and second-tier demographic dividend. In fact, third- and fourth-tier cities are also becoming a major gold mine that cannot be ignored in the security industry. At the moment when the Snow Bright Project and Skynet Project in Tier 1 and Tier 2 cities are gradually being paved, the security needs of Tier 3 and Tier 4 cities are gradually being released. Many small cities have begun to see an upsurge in the construction of technical defense cities, and the future will be the main battlefield for smart security construction.
When other security companies concentrate their resources on first- and second-tier cities, third- and fourth-tier cities become competitive depressions. The security construction of third- and fourth-tier cities is on the agenda, and there is a greater demand for video surveillance, which is a good place for small and medium-sized enterprises to find money. When developing the security market in third- and fourth-tier cities, security companies can learn Pinduoduo's low-cost customer acquisition thinking. Consumer groups in third- and fourth-tier cities are more price-sensitive. Compared with mid-to-high-end products, they need more high-quality and inexpensive security products. Security companies must develop security products that are close to the needs and use environments of third- and fourth-tier cities.
Pinduoduo core is not cheap, but innovativeThe one-night outbreak of Pinduoduo is inseparable from its unique innovation model. Whether it is a low-cost group or a decentralized communication channel, it is a manifestation of its innovation model. The security industry has entered a transitional period of adjustment. Companies cannot follow the changes of industry giants step by step. Instead, they should take the initiative and try new development models and new technologies. They cannot be afraid of failure of transformation or worry about the high cost of innovation. Shy away from trying and not daring to take risks. Imitation can never create a new model, nor can it avoid the collision and competition with industry giants, and accidentally lose the opportunity to develop and strengthen itself. The new blue ocean is the ultimate mystery of the rise of security companies.
Conclusion: However, it is worth noting that there are many hidden dangers behind the rapid listing of Pinduoduo, including controversy over fake products. This also reminds that security companies should pay attention to product quality, especially network security issues, in the development process. These are the foundation of the company. Don't let quality ruin the brand, and don't ruin the long-term interests for temporary gains.
Products in the security industry are the most taboo counterfeit goods and fakes. Behind it is the guarantee of the safety of life and property, which should not be sloppy.
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