Second-tier washing machine brand is close to the high-end market

Recently, the China Household Electrical Appliances Research Institute released the second batch of products that have achieved the A+ performance index requirements and obtained the title of A+ Star. A total of 14 products from Little Swan, Midea, Gide, Lexi, and Central European five local brands have been certified. Products include drum-type, automatic pulsator and double barrel pulsator washing machines, covering all types of washing machines on the market in China. Among them, double-bucket pulsator washing machines are the first to pass the certification.

It is understood that in order to regulate market behavior, protect the legitimate rights and interests of enterprises and consumers, and guide consumer science to purchase household electrical appliances, as early as 2006, the China Household Electrical Appliances Research Institute began to verify the performance of electrical products and successively launched the “6A”. , wool wash, "3A" certification. However, with the advancement of technology and the continuous improvement of product quality, some high-end product performance indicators have been far higher than these standards, so washing machine "A +" performance certification came into being. The "A+" performance certification is a quantitative indicator of high-end home appliances aimed at European standards. Part of the product's performance indicators are subdivided so that consumers are more targeted and selective when selecting products. GB/T4288-2008 "National and similar electric washing machines" national standards will wash ratio, wash uniformity, water consumption, moisture content, noise and failure-free operation time, according to the international advanced level, domestic advanced level, domestic medium and The general level is divided into A, B, C, D four levels. A+ grade technical requirements are based on the national standard A-level limit corresponding to the increase of 4% -20%, the emergence of this standard makes high-end washing machine indicators can be quantified, thus effectively put an end to the "high-end" concept hype.

Lu Jianguo, director of the Institute of Testing Technology of the China Household Electrical Appliances Research Institute, stated that in September 2014, China held its first quality conference. The purpose of the conference was to change the status quo of China's product quality, and to convert it from China to China, from China to China. Quality, from Chinese products to Chinese brands, insists on quality and efficiency as the center to promote economic stability. The five companies that received A+ Star certification are all local brands, covering all types of washing machines on the market in China. This shows that China's national brand quality and quality have made significant progress. "Amateurs look busy, and the experts look at the door." Zhang Rensheng, director of the Integrated Business Unit of the Center for Analysis and Testing of Healthy Household Appliances at the China Household Electrical Appliances Research Institute, pointed out that for the average consumer, it may just feel that these two models Under the washing machine, there are more storage boxes, which are taller. However, for the experts, there are technological innovations inside. Raising the pedestal slightly can prevent the user from stooping while taking the laundry. However, after the washing machine grows taller, it is necessary to solve the problem of washing balance and avoid the noise caused by vibration. Therefore, it is not only to raise the base, but also to combine the height and the internal washing machine technology organically in order to obtain the best results. Another example is that some parts of the washing machine do not need to be tested. As long as the scale is weighed, the consumer sees a change in weight, and the connoisseur knows whether he or she is cutting corners.

According to reports, A+ testing of all certified washing machine products was completed at the China Household Electrical Appliances Research Institute Health Appliances Analysis and Testing Center. Consumers can choose different A+ certified products according to their needs. For example, consumers who pay more attention to dressing should choose the A+ level for cleansing; households should have a dryer with a moisture level of A+; The elderly and infant families should choose the noise to achieve the A+ level; consumers with high frequency of laundry should choose to reach the A+ level in the wash ratio; users in areas with water shortages should also choose the level of water consumption to reach the A+ level. It is recommended that consumers not only pay attention to the appearance and price, but also pay more attention to the quality of performance before purchasing household appliances. This is the most direct and effective supervision of product quality.

In 2012, the China Household Electrical Appliances Research Institute jointly launched the A+ certification of home appliance performance with the Beijing Zhongguang United Certification Center, and was first applied to washing machine products. After that, electric water heaters and dishwashers also joined the A+ camp one after another. At present, there are already washing machines, dishwashers, and electric water heaters on the market with A+ certification marks. With the development of A+ certification, more and more companies and products will be added to the A+ camp. According to Zhang Shi, deputy chief engineer of Beijing Zhongguang Joint Certification Center, next year there will be A+ refrigerators, air purifiers, electronic toilets, rice cookers and other consumer electronics products to meet with consumers.