In Zhongshan Guzhen, where product homogeneity is very serious, one company has stood out in the fierce market competition in just five years, that is, Orpheus Lighting & Lighting Factory. As the capital of China's lighting industry, the degree of fierce competition can be said to be “the princes' separatist systemâ€. Then, how does this company plan and operate, how to establish its own brand strategy in the market? Recently, the reporter took such a In doubt, Yuan Dayu (hereinafter referred to as Yuan), the general manager of the company, who has just become an exhibitor of the CCTV Network Enterprise Exhibition.
Reporter: Zhongshan Guzhen is a base of the lighting industry. It has the advantage of “holding the group†in the raw materials, logistics, supply and other channels, but it has increased the intensity of competition. How does Orpheus view this “double-edged sword� of?
Yuan: Guzhen is the capital of China's lighting industry. The lighting industry is clustered and developed. It has great advantages in many aspects such as raw materials, logistics and supply. At the same time, it is bound to increase competition. There are thousands of lighting stores and factories in the ancient town. Wanjia, the product homogenization is serious, and the high-prevention phenomenon is serious. As the post-show of the town lighting industry, Orpheus has achieved great development in just five years and has a place in the fierce competition. General Manager Yuan Dayu has been adhering to the factory's efforts to make products and solid products. At the same time, strengthen the brand building, and now reached the "lighting" gold booth star partner with the CCTV network enterprise joint exhibition column. Winning customers with quality, winning the world's business philosophy with integrity, let Orpheus stand out in the fierce competition.
Reporter: The LED industry is now in the ascendant and in line with the country's major policy of developing a low-carbon economy. So, Orpheus has also been involved in this field. As an entrepreneur in lighting, how do you think about it, the company is What are the plans for LED?
Yuan: The LED lighting industry is relatively frontier in the lighting industry. It conforms to the national policy of developing a low-carbon economy. At present, Orpheus's factory has LED production capacity and plans to increase the development of LED products next year.
Reporter: Orpheus has passed ISO9002, CE, CCC, UL and other certifications. It can be said that the company adheres to high standards in product quality. What do you think of this? In the future development, the company is in terms of quality. What is the plan?
Yuan: The quality of the products of the company must be in the first place. It is precisely because Orpheus has always adhered to the principle of high standards and strict requirements on product quality to be able to have core competitiveness. In the future development, the company will continue to adhere to the principle of high standards and strict requirements in product quality, and will also invite third-party quality management institutions to strengthen supervision and certification.
Reporter: The financial crisis has swept the Pearl River Delta. Is Orpheus' main business direction foreign or domestic, and has an impact on the company? Then, how does the company get out of the dilemma?
Yuan: Basically no impact. The main business direction of Orpheus is domestic, and it has established relatively complete and stable marketing channels in China. Now Orpheus has opened the road to export and is determined to become bigger and stronger in terms of exports.
Reporter: Is there any action in the capital market, is there a plan for the company to go public?
Yuan: No. At present, it is a good company to develop on the ground. As for the target of listing, it should be long-term.
Reporter: How should SMEs grasp their own initiative in the competition?
Yuan: We must strengthen product quality, build a strong brand and improve management. Only in this way can we make the company bigger and stronger.
Reporter: How does technological innovation help the company's future? The core of technology is talent. What is the company's talent strategy?
Yuan: Innovation is what Orpheus has been pursuing all the time. The production of products and market development must be continuously developed and developed in innovation. Orpheus has always wanted to introduce talents with high knowledge, high culture and high quality, suitable for the company's development. At the same time, Orpheus has been strengthening learning and training to create a corporate culture of learning and innovation.
SMD: It is an abbreviation of Surface Mounted Devices. It is one of Surface Mount Technology (SMT) components. In the initial stage of circuit board production, through - hole assembly is completely manual. When the first automated machines were introduced, they could place some simple pin elements, but complex elements still needed to be placed manually for reflow soldering. Surface Mounted components mainly include rectangular chip components, cylindrical chip components, composite chip components and special-shaped chip components
Surface Mounted Devices
Changzhou Changyuan Electronic Co., Ltd. , https://www.changyuanelectronic.com