One Star and Two Stars: How to Use TV Platform to Create New Good Points

At this time last year, TV people were talking about the "one drama and two stars" policy. A TV drama can only be premiered on the golden screen of two satellite channels at the same time. At most two episodes per night. After the initial lapse, people in the circle quickly draw a beautiful blueprint. The content of the TV drama in front of the audience is more varied and diverse. Remuneration returns to rationality, and domestic TV dramas can eventually enter the path of survival.

Nearly half a year after the implementation of the policy, the discussion of gains and losses has become a major focus of this festival. The “New Strategy for a Play and Two Stars” forum was held in this context. But its conclusion may not be as good as it was depicted. Many of the ideas envisioned a year ago are still mostly in dreams.


With broadcast has become a trend, inventory is still in stock

Zhao Wei and Sui Dawei’s debate on their children’s education has not stopped. Li Xuejian changed channels and Huang Lei deducted father and son. “Wang Dahua”’s revolutionary career continues. Even the “Van Mei Niang” that triggered the topic at the beginning of the year can also be in the process of changing channels. I have a glimpse of it. Turn on the TV, it's lively, but it's more familiar.

"One drama and two stars" landed in the past half a year. Television stations that have crossed the river have collectively sought to maximize their interests. As a result, careful follow-up became a safe choice. After the first round, two rounds and three rounds continued to emerge. Even the first round did not end. 1.5 rounds followed. Statistics show that in the first 5 months of 2015, there were at least 8 first-episode episodes of more than 30 TV channels across the country.

It is undeniable that due to the convenient and flexible propaganda effect that has been gathered to a certain extent, the cost of buying drama is far lower than that of the first round. It is a star for every David, especially the second and third tiers with limited budget. Balanced trading. However, the large-scale follow-up has already resulted in a reduction in the release of new dramas. Each year, 70% of TV drama inventory is still difficult to see. This obviously contradicts the original intention of the "one drama and two stars" policy and deviates from the right path of enriching the screen and blossoming. Yu Xiaogang, president of the China Television Production Industry Association, said without hesitation: “One drama and two stars” was intended to distract viewers of various TV stations. But now it seems that the cautiousness of the drama has caused various TV stations to focus on a few In the long run, this year's inventory may have a more serious backlog."

The investment is more conservative, and the big pay does not fall.

The four TV stations jointly reduced to two fight orders. The “one drama and two stars” restrictions on the broadcast platforms of TV dramas also impose new requirements on the production costs of TV dramas, which will force the production agencies to cut costs and reduce production costs. However, this seems to be speculation before the New Deal falls. In fact, the effect of “one drama and two stars” on the overall production cost of the drama series has not yet been revealed. Basically, agreement has been reached on changes in the payment of big-name actors.

"There are currently more than 6,000 film and television companies that make television dramas. Actually, there are only 30 male and female actors in the box office. You don't look for them and you look for them." According to Wang Hailin, a well-known screenwriter, "the possibility of salary reduction for big-name actors There is not a single point, and even the odd cargoes will not fall but rise.”

The hitherto hit "The Tiger Mom" ​​is the best example. The producer of the show, Huang Xi, frankly stated that when the company invested, it did pay a bit of price for Zhao Wei’s astronomical film. “But considering her protection of the ratings, we eventually signed the contract.” It turns out, “Tiger Mom” The film's side is wise. Nowadays, the popularity of the flash screens that have swept across the screen has brought about double benefits for television stations and film parties.

According to You Xiaogang, “First-line TV's purchase fee has increased by 30%-50% on the basis of a set of RMB 2 million in previous years. The drama that was originally thought to be small and medium cost can be sold to the second and third-line TV stations. However, the actual situation is that They would rather buy the "big plays" of the big-name stars in the second and third rounds, and would not buy the first-round broadcasts of low-cost plays."

The market is prosperous and the winner is just an electricity supplier

"The current TV drama market is certainly more prosperous than before. There is no doubt about it." This is what headline media senior entertainment marketer Tang Haiwei said. But his second half is: "The prosperous beneficiaries are e-commerce and not necessarily TV stations. This is also true."

Now, to find an episode with no ads implanted on the screen, it is estimated that the difficulty is not small. Even the costume dramas can be mixed with the lines of “Some Ejiao”, not to mention urban fashion shows. Among the latter, large vehicles, furniture, and accessories for actresses' necks can all go directly to the shopping platform through “sweeping sweeps”. Taiwanese network integration and Taiwanese business integration have become hot words for more and more television people. “More and more producers have realized that marketing intervention should be started from the stage of filmmaking,” Tang Haiwei said. “The advantage of marketing follow-up is that not only television stations and media will pay attention, but also commercial customers and advertising will be implanted. See you, and with the involvement of the e-commerce platform, the fan effect behind it will also, to a certain extent, motivate TV stations to purchase dramas."

Through-type Power Connector

These products are used in intelligent high-frequency switching power supply, electric power supply, railway power supply, large LED power supply, and uninterruptible power supply(UPS)

power connector

Huizhou Fibercan Industrial Co.Ltd , https://www.fibercannetworks.com