GE Consumer & Industrial Products Group is one of the six business groups in GE's diversified business. It is a global leader in industrial products, systems and services for lighting equipment, electrical equipment, and a wide range of products and solutions from this business unit. To many Beijing Olympic events. During the visit to China by James P. Campbell, President and CEO of GE Consumer & Industrial Products Group, we had the opportunity to approach Mr. James P. Campbell to learn more about the GE Consumer Industry Group related Olympic projects and the business progress of the group.
To date, GE has participated in more than 350 Olympic events and has achieved success with product and system solutions. James P. Campbell is proud to point out that GE products and projects are currently used in all 37 Olympic venues in Beijing. When it comes to the most famous, James is the first to offer GE's overall distribution facilities for the Bird's Nest, the rainwater recycling system for the National Stadium, and high-definition sports lighting for the Water Cube.
“We estimate that the Olympics will bring us about 600 million US dollars. Among the above-mentioned projects, the largest one, we use one of the most energy-intensive projects, the project of the International Conference Center. It is the equipment provided by GE. Of course, if it is known, I think it should be the Bird's Nest and the Water Cube. Recently, an agreement has been reached with the Olympic Organizing Committee and the State Grid. We have provided 72 portable units. Substation for some accidents that can occur in all venues during the Olympics, or a large number of unexpected needs," added Mr. James.
“We are very proud to say that we currently have our products and projects in all 37 Olympic venues in Beijing. In fact, for GE, the business footprint is very extensive, we provide security and security for more than 150 commercial office buildings in Beijing. Lighting system; providing a new package inspection security system for the latest T3 route building of Beijing Airport; providing Shougang with a complete set of wastewater treatment."
When talking about the Olympic marketing approach, James explained, “GE has formed such an Olympic team. This is China, or the best team in the world, dedicated to serving Olympic-type projects. Because of Beijing, there are London. The Olympics, the Vancouver Winter Olympics, including the Shanghai World Expo and the Guangzhou Asian Games, we took the opportunity to strengthen the GE brand. Under our integrated marketing team, we have five vertical sales systems. One is the venue, the second They are commercial buildings, office buildings; the third is focused on energy and water treatment; the fourth is on transportation, specifically in airports and subways. The fifth is our association with BOCOG and the government. We have 35 dedicated sales colleagues, each of whom will be responsible for a large customer, and we can guarantee that they will be presented in a GE way and image in front of these customers. Our marketing team has a rear support team to serve them. Do a unified management and provide all the logistical support. After all the teams, we also invited some world-class top lighting design experts, some of the distribution team
For GE, there will be competition from many companies, including international and local companies. In the competition, how does GE stand out from the crowd? James believes, "We offer a holistic approach, not a product. There is no doubt that GE is a very large global company, but we are very local And some local operations. At the same time, as a company like this, we can take advantage of the resources of large global companies, and at the specific strategic level, we will try to meet some requirements of the local market. I believe it is Because of the combination of these two aspects, we are able to stand out in such a highly competitive market and achieve such success. Finally, I would like to add, from the perspective of our leadership, we operate in China. The local, leadership requirements are not able to make mistakes in the actual operation process. This is also a factor that can guarantee our success in China and other regions, and exert the leadership strength."
GE Consumer & Industrial Group Asia Pacific is one of GE's fastest growing businesses. Headquartered in Shanghai, China, the Asia Pacific region provides solutions for business, industrial and residential use in 11 countries and territories, with more than 6,000 employees. In 2007, the Group's market expansion in the Asia-Pacific region achieved remarkable results. It successfully operated a number of business development projects, thereby fulfilling the commitment of the Consumer Industry Group to serve the Chinese market for a long time, and also laid a solid foundation for the expansion of the Asia-Pacific business. Foundations, key projects include:
-In the first quarter of 2007, Xiamen Longxinli Lighting Co., Ltd. was established as a joint venture with Xiamen Light Industry Group to produce T5 fluorescent products as its main business.
-In July 2007, Huizhou NVC Optoelectronics Technology Co., Ltd., one of the largest manufacturers of lighting products in China, officially signed a three-year strategic cooperation agreement. According to the agreement, GE Lighting will be the first distributor of NVC as a sales channel to sell GE light source and supporting electrical products in the Chinese mainland market.
-In December 2007, it established a joint venture with Zhejiang Zhongqi Lighting System Co., Ltd. to establish GM (Hangzhou) Co., Ltd., which is mainly engaged in outdoor lighting products.
Two of GE's four global research centers are located in Asia (China, India), and these research centers have turned GE's “ecological idea†concept into reality – using innovative technologies to help customers and consumers overcome the environment. Challenge - to provide customers with a comfortable, convenient and effective overall solution.
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