On November 14-15, the 2017 Global Home Internet Conference (GFIC) was held in Shanghai. The conference attracted 500+ companies and 3000+ professional audiences. At the meeting, Prof. Lu Tingjie, Vice Director of the China Institute of Information Economics, School of Economics and Management, Beijing University of Posts and Telecommunications gave a speech entitled "Platform Economy and Blockchain Revolution."
How to structure and use these low-level technologies, what kind of business changes will be brought about by these underlying technologies is our concern. In today's surging tide of Internet entrepreneurship, how can we face new applications in the future? Professor Lu Tingjie made a comprehensive analysis of these issues in his speech.
What is true internet thinking? Professor Lu Tingjie believes that there is only one true Internet thinking - OTT. The development of the Internet is in full swing. Although China lags behind the United States in terms of innovation, it has surpassed the United States in the scale of the Internet economy and has become the world's number one.
First, sharing bicycles is not a sharing economy. Why? Because it is a time-sharing lease, if it is used in terms of e-commerce classification, it is a solution for offline time-sharing leasing business. It is a B2C, a company spends a lot of money to buy a lot of cars, today you Use, tomorrow he uses, this business logic to build a hotel Today, you live in tomorrow, he lives, there is no difference, what makes us shine? It is the Internet.
In the past, renting a car needed photocopying passports, a credit card, an ID card, a deposit, and no need today. These certifications can be completed on the Internet. With the Internet, this feature is superimposed. Sharing bicycles around the world is very simple. O2O and B2C's time-sharing leasing business brings you different things that the Internet brings. This is what makes it unique.
Now many people would rather not talk about sharing the economy. Talking about the sharing economy, everyone should know that sharing and sharing translations into English is a word, but the Chinese are split into two words. In fact, sharing the economy in the minds of foreigners is not the case. What is it? Sharing the concept of economy, time-sharing leasing has a history of more than a hundred years. It is only adding an Internet today. The difference you see is that you have added the Internet. You have used the characteristics of the Internet and added a sharing form. After Uber appears, Divide and fast drop, respectively, are considered to be O2O solutions, adding an Internet to the traditional taxi industry and adding 10 billion to taxis. Why did they merge later? Taxi drivers protested in Xi’an and went on strike in Qingdao because the users said clearly that through an Internet sharing platform, all Internet users should be the targets of taxi driver services. The ultimate goal is to eliminate the taxi industry. This is the Internet. thinking.
However, this violates the wishes of many local governments. The taxi industry is licensed. In any country in the world, taxis must be priced uniformly by the government. However, if there is no license, we will set up a taxi company to maintain the market order.
The U.S. California dollar U.S. dollar awarded the U.S. victory, making resources with insufficient social resources available for sharing in the idle resources of the people. Humanity uses the Internet to enter the era of sharing economy. This is an innovation. Ma Yun and Ma Huateng have a look. Uber is to be eliminated. In the taxi industry, they immediately merged and they played in the wrong direction.
The real sharing economy is not equal to the sharing economy, and the sharing economy is coming. I bought all the toilets in Shanghai and put it on wifi. According to the traffic charges, you can’t hold them up and I’ll collect the money. This idea is wrong when you When you want to find a toilet, open the app, which building has a toilet, this hotel's toilet can go, which is the money, which does not collect money, this is to share the economy, share the economy must be based on the Internet platform, must do inventory, Must be the airbnb model, is light asset, it is a platform economy.
How many people today understand the logic of the Internet? Today's Internet logic, the world's largest circulation industry is not its own store, is Taobao Tmall, there is no own management system, is a third-party platform, let the world shop, the world's largest taxi company is Uber, it No own taxi driver.
It is a completely different logic for enterprises to add themselves to the Internet. It is a bilateral market. This logic arises from the appearance of external technologies and external network technologies. This technology was developed by the British in 1989 and went online in 1990. It realizes the separation of network and business. Since then, our business logic on the Internet is no longer the railway model. The track is my shop. Passenger and cargo transportation are all I'm doing. I'm in the same city cable. You can only look at me. It's not like this. Ma Yun said altruism. Suning adds an Internet to himself and JD.com adds an Internet. They can also do a good job. However, Taobao is not the same as Tmall. It is a third-party platform. It is not Ma Yun who sells things, nor does Alibaba sell things. External technology has spawned the separation of networks and services, and brought OTTs. This is the nature of the Internet.
OTT gave a big impact to traditional telecommunication operators. It is used to charging everyone because the final product is to pass on my voice to others, to convey the voice of others to us, and to collect money from me in the age of voice communication. Yes, when global traffic income exceeds voice revenue, we use the Internet's thinking to see that the ultimate consumption of customer traffic consumption is not traffic in terms of economics, but playing games, listening to music, watching videos, All consumption is the purchase of intermediate products by the provider of the final product, and the flow becomes an intermediate product for final consumption.
Now OTT has produced a very big revolution. This is a revolution brought about by the platform economy. It is popularly called wool on dogs, let donkeys pay money, buy a bottle of mineral water and bottle money to sell bottles. people. At that time, there were 600 million netizens who drove to your family’s information highway. I would like to ask you who to collect the money. The traditional ones must certainly charge the transport company. The transport company pays the customers. Today, each of us pays the traffic fees ourselves, so this Call OTT. The internet platform economy is a technological innovation that originates from the Internet and is called outer network technology.
After this technology appeared, a company in the United States launched the number 800, which was a voice program for charged calls. You want to set Hilton's hotel to be Hilton's payment, and the United States pushes it. All the consumers know who they are and who they want to use. Who pays for the traffic charges, but it still fails. Because the platform economy, history is progressing, it is impossible to regress and cannot come back.
Today, all innovations revolve around platform thinking and revolve around OTT's thinking. The home Internet is a very large application scenario. The EU has also conducted research. 70% of mobile services take place indoors, and telephone services take place indoors. Thus, the family scene may become the most viscous and most imaginative field.
But how to innovate? Based on the true Internet thinking, we will find the characteristics of traditional industries and use information technology to enhance the dimensions in cyberspace to create applications. The Internet is not simply an Internet plus, sharing bikes is not a tool itself. Jack Ma's Taobao Tmall itself is a tool for your business plus an Internet, you can add, I can also add, if you do the Internet, it will go very quickly Only Internet +, only the platform can go further.
Blockchains, government-controlled currencies, many people say that blockchain management is not, digital currency is just an application of blockchain, information development has developed to today, the Internet has encountered some insurmountable issues, such as sharing Information and information are not conserved. People find that the Internet is so hot that it cannot convey value.
The arrival of the blockchain era is a very critical thing. It is beneficial to the Internet of Things and to large-scale connections. To understand the blockchain, we must know that all management of the Internet of Things is not an IP address in the future. We must use blockchain technology for everything. The connection management, the identification management, and the tag network cannot be tampered with. Although the blockchain is used on various certificates, it will certainly become the underlying technology of the Internet of Things in the future.
Now people's logic, a thing, sweeping it's QR code actually sweeps its URL, finally to its properties, using a simple IP address to manage the Internet of things can not tell the authenticity, is the wrong path, and finally resolved All issues of the Internet of Things anti-counterfeiting and counterfeiting must be blockchains. The core technology of the Internet has subverted the traditional business logic. The platform economy and OTT have emerged and new business logic is being built. Blockchain will become the underlying foundation of the Internet of Things and restructure all Internet information management platforms.
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